ing bank turkiye

What ing bank turkiye does

ING Bank A.Ş. ('ING Türkiye') is the Turkish banking subsidiary of Dutch-headquartered ING Group, operating as a digital-first retail and SME bank. Core delivery runs through the ING Mobil mobile app, the ING İnternet Şubesi web platform, an AI-powered chatbot called INGo, and a physical footprint of roughly 600 proprietary ATMs supplemented by 12,000+ shared ATMs accessed via partnerships with Akbank and Türkiye İş Bankası. New customers onboard entirely digitally — NFC identity verification combined with a video consultation — without visiting a branch, and the bank reports more than 1,000,000 customers onboarded through this channel.

The product suite centers on the Turuncu Hesap (Orange Account) daily-interest savings account, which is wired to personal loans (advertised from 1.69% monthly for new customers), mortgage loans with cashback, ING Bonus credit cards, investment funds (including a youth-targeted GNZ Fund for those born 1996–2012), foreign exchange and gold trading, and insurance and pension products distributed through Zurich Sigorta and Allianz Hayat ve Emeklilik. SME and corporate customers access the bank through business current accounts, POS acquiring, business credit cards, leasing, foreign trade services, structured finance, and a video advisory service called Cebimdeki Danışman KOBİ.

Revenue mechanics follow a standard retail-banking model: net interest income on the loan and deposit book, transaction and interchange fees on cards and POS acquiring, commissions on insurance and pension distribution, and fees on investment and FX transactions. Customer acquisition leans on a fee-free core pricing proposition, a 45% welcome interest rate on the Turuncu Hesap, cash promotions (up to 5,000 TL for new retail customers and up to 32,000 TL for retiree salary transfers), and a referral program. The bank is regulated by BDDK and operates as a private Turkish A.Ş. under ING Group, with no public ticker.

Name

ing bank turkiye

Legal name

ING Bank A.Ş.

Website

https://ingbank.com.tr

Company type

Private

Operating status

Operating

Short description

ING Bank Türkiye is the Turkish digital-first retail and SME bank subsidiary of ING Group, delivering fee-free banking via the ING Mobil app, ~600 proprietary ATMs plus 12,000+ shared ATMs, and products spanning savings, loans, cards, investments, and insurance to over 1,000,000 customers.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Digital Account Opening & Onboarding (eKYC, eSignature, Origination) (FSAGAAAB)

akta.pro secondary industry

Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK)

Keywords

• Retail banking services
• Digital banking
• Consumer lending
• Deposit accounts
• Wealth management

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income (NII) – Loans & Deposits: ING Türkiye generates primary revenue from the spread between interest earned on loans (personal loans, mortgages, auto loans, business loans) and interest paid on deposits (Turuncu Hesap and other savings products). The bank advertises personal loan rates from 1.69% and mortgage products with cashback incentives.
2. Credit Card Transaction Fees & Interchange: Revenue from merchant discount rates (MDR) on credit and debit card transactions processed through ING's POS terminals and acquiring network. The bank also offers fee-free credit cards as acquisition tools, monetizing through transaction volume.
3. Insurance Distribution Commission: ING Türkiye acts as an authorized agency for Zurich Sigorta, distributing home (Benim Evim Konut Sigortası), auto (Kasko), health, life, and DASK insurance products, earning commission on each policy sold. The bank also distributes Allianz Hayat ve Emeklilik BES (individual pension system) products.
4. Investment Product Distribution: Revenue from distribution of investment funds, bonds, treasury bills, Eurobonds, equities, and VİOP (derivatives) through ING's digital channels. The bank also earns fees on foreign exchange transactions and gold trading.
5. POS / Acquiring & Cash Advance: Revenue from merchant services (POS terminals for businesses) and credit card cash advance fees. New business customers are offered cash back promotions on POS transactions as an acquisition incentive.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

ING Bank Türkiye is a digital-first retail and SME bank offering fee-free banking through the Turuncu Hesap daily-interest savings account, personal and mortgage loans from 1.69%, ING Bonus credit cards, investment funds and FX/gold trading, and insurance/pension distribution via Zurich Sigorta and Allianz partnerships. Distribution is entirely digital-first via the ING Mobil mobile app, NFC-enabled video-call onboarding, INGo chatbot, and an ATM network of approximately 600 proprietary plus 12,000+ shared machines with Akbank and İş Bankası.

Product overview

ING Bank Türkiye operates a multi-channel retail and corporate banking platform organized around a core digital banking ecosystem. The primary consumer offering centers on the Turuncu Hesap (Orange Account) as the hub product, which links to personal loans (İhtiyaç Kredisi), credit cards (ING Bonus), housing loans (Konut Kredisi), investment products (funds, equities, forex), insurance (Benim Evim, auto, health via Zurich Sigorta and Allianz), and private pension (BES via Allianz). Supporting channels include ING Mobil (mobile app), ING İnternet Şubesi (online banking), INGo (web/virtual assistant chatbot), ING Telefon Bankacılığı (phone banking), and ~600 ING ATMs plus 12,000+ shared ATMs. Corporate/SME offerings include ING Bonus Business credit cards, POS terminals with cashback campaigns, leasing, foreign trade, and structured finance. The bank emphasizes fee-free digital banking (no EFT/havale/FAST fees, no card annual fees) and sustainability-linked products aligned with ING Group's Terra climate approach.

Differentiator

Problem solved

Functional benefit

Brands

• Turuncu Hesap: A daily interest-earning deposit account with welcome period interest rates up to 45%, available for new customers through ING Mobil
• ING Mobil
• INGo
• ING Bonus
• Turuncu Ekstra
• Turuncu Genç
• Benim Evim Sigortası

Products and services

• Turuncu Hesap (Orange Account) Daily-interest-earning deposit account with variable interest rates, a 45-day welcome interest period of up to 45% for new customers, and an 'Everlasting Welcome Interest' tier for customers engaging with multiple ING products (investment funds, insurance, credit cards, BES). Targeted at individual retail customers and offered exclusively through ING Mobil and ING Internet Branch.
• İhtiyaç Kredisi (Personal Loan) Unsecured personal cash loan for any purpose, with advertised interest rates starting from 1.69% monthly for new ING customers, loan amounts up to 50,000 TL (range 2,000–450,000 TL), and digital application via ING Mobil. Available to individual retail customers across Turkey.
• ING Bonus Kredi Kartı (Credit Card) Credit card product family including ING Digital Card, ING Light Card (annual fee-free), and physical ING Bonus Card (annual fee waived with 5,000 TL monthly spend). Features cash advance, installments, and loyalty rewards; available to individual retail customers.
• Yatırım (Investment Products) Investment product suite including investment funds (including the GNZ Fund for customers born 1996–2012), foreign exchange, gold, bonds, repos, equities, Eurobonds, treasury bills, and VİOP derivatives distributed through ING Mobil and Internet Branch. Available to individual retail customers.
• Avantajlı Konut Kredisi (Housing Loan) Mortgage financing for first-home purchases with monthly cashback into a linked ING Destek Hesap, reducing total cost of borrowing. Effective annual cost rate advertised at ~43.34% with cashback; requires ING Destek Hesap (Support Account) maintained throughout the loan term. Available to individual retail customers.
• ING Bonus Business (Şirket Kredi Kartı) Corporate credit card for ING business and SME customers with annual fee waived and cashback campaigns for POS transactions. Targeted at SMEs and sole proprietorships using ING for business banking.
• ING Leasing Leasing services for equipment, vehicle, and real estate financing offered through ING Leasing Türkiye for SME and corporate customers.
• Dış Ticaret (Foreign Trade Finance) Trade finance services including letters of credit, guarantees, and documentary collections for import/export transactions. Targeted at SMEs and corporate customers engaged in foreign trade.
• Yapılandırılmış Finansman (Structured Finance) Structured financing solutions for large-scale projects and corporate customers, including project finance and syndicated loans.
• Özel Bankacılık (Private Banking) Premium banking service for high-net-worth individuals with personalized financial advisory and exclusive product access through ING's Private Banking (Özel Bankacılık) division.
• Sigorta ve Emeklilik (Insurance and Pension Distribution) Distribution of home insurance (Benim Evim Konut Sigortası), auto insurance (Kasko), supplementary health, life insurance via Zurich Sigorta partnership, and BES (individual pension system) via Allianz Hayat ve Emeklilik. Customers holding qualifying insurance or BES products earn additional interest on their Turuncu Hesap.
• Üye İş Yeri (Merchant Acquiring / POS) Point-of-sale terminal acquiring services for merchants, including POS extra cashback campaigns (up to 5,000 TL for new merchants with turnover up to 750,000 TL). Targeted at SME retailers and merchants.

Quantifiable outcome

• 1,000,000+ customers joined digitally via ING Mobil
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered major, core and minor.

• Habitat DerneğimajorStrategic or Co-development Partner · 1 January 2020ING Türkiye partnered with Habitat Derneği to launch the 'Dijital Öğretmenler' (Digital Teachers) program, which trains teachers across Turkey in digital literacy. Since 2020, the program has trained 10,000 teachers reaching ~250,000 students. The program was renewed in 2025 to expand to preschool and high school teachers.
• Orta Doğu Teknik Üniversitesi (METU)majorStrategic or Co-development Partner · 1 January 2020ING Türkiye collaborated with Orta Doğu Teknik Üniversitesi (METU) as an academic partner in the Dijital Öğretmenler (Digital Teachers) program, contributing curriculum development and academic credibility to the digital literacy training program for teachers.
• Türk Eğitim Vakfı (TEV)majorStrategic or Co-development Partner · 1 January 2016ING Türkiye partnered with Türk Eğitim Vakfı (TEV) to establish the ING – TEV Eşit Gelecek Fonu (Equal Future Fund) scholarship program, supporting female engineering students. ING also partnered with TEV to build the ING Türkiye – TEV Anaokulu (kindergarten) in Kahramanmaraş, opened February 2025, with ~100 student capacity.
• AkbankcoreChannel Partner/ Reseller/ DistributorING Türkiye partnered with Akbank to provide ING customers fee-free access to Akbank's nationwide ATM network. ING customers can use all Akbank ATMs for balance inquiries, cash withdrawals/deposits, credit card payments, and QR code transactions at no additional cost, significantly expanding ING's physical infrastructure footprint.
• Türkiye İş BankasıcoreChannel Partner/ Reseller/ DistributorING Türkiye partnered with Türkiye İş Bankası (İş Bankası) to provide ING customers fee-free access to İş Bankası's nationwide ATM network (Bankamatik). ING customers can use all İş Bankası ATMs for cash withdrawals, deposits, balance inquiries, and credit card transactions at no extra charge.
• Zurich Sigorta A.Ş.coreChannel Partner/ Reseller/ DistributorING Türkiye acts as an authorized sales agent (acente) for Zurich Sigorta, distributing insurance products including Benim Evim Konut Sigortası (home insurance), Benim Arabam Sigortası (auto/collision insurance), Tamamlayıcı Sağlık Sigortası (supplementary health), and other property/casualty products. ING customers purchasing these insurance products also earn additional interest on their Turuncu Hesap savings.
• Allianz Hayat ve EmeklilikcoreChannel Partner/ Reseller/ DistributorING Türkiye distributes Allianz Hayat ve Emeklilik Bireysel Emeklilik Sistemi (BES – individual pension system) products. Customers who open a BES account through ING and make regular contributions earn additional interest on their Turuncu Hesap savings based on contribution and accumulated balance tiers.
• NielsenIQminorStrategic or Co-development PartnerING Türkiye partnered with NielsenIQ in 2024 to redesign and improve its Türkiye'nin Tasarruf Eğilimleri Araştırması (Turkey's Savings Trends Research), enhancing the methodology and content to provide more comprehensive insights into consumer savings behavior and financial wellness.
• YenidenBiz DerneğiminorStrategic or Co-development PartnerING Türkiye is a corporate member of YenidenBiz Derneği, which supports women's re-entry to the workforce after career breaks. ING female managers volunteer as mentors to women returning to professional life through the association's programs, aligned with ING's gender equality commitments.
• TEMA Vakfı (Türkiye Erozyonla Mücadele, Ağaçlandırma ve Doğal Varlıkları Koruma Vakfı)minorStrategic or Co-development PartnerING Türkiye partnered with TEMA Foundation for the 2025 Istanbul Marathon, raising awareness for environmental protection. ING employees ran to collect donations for TEMA, ranking first among companies raising funds for the foundation.
• Çöpüne Sahip Çık VakfıminorStrategic or Co-development PartnerING Türkiye's Turuncu Kalpler (Orange Hearts) volunteer platform partners with Çöpüne Sahip Çık Vakfı for nature and coastal cleanup activities as part of ING's environmental volunteering initiatives.
• Finansal Okuryazarlık ve Erişim Derneği (FODER)minorStrategic or Co-development PartnerING Türkiye participates in FODER's initiatives to improve financial literacy in Turkey, aligning with its savings-focused brand positioning and mission to build a financially healthier society.
• İş Dünyası ve Sürdürülebilir Kalkınma Derneği (SKD Türkiye)minorStrategic or Co-development PartnerING Türkiye is a member of SKD Türkiye (World Business Council for Sustainable Development in Turkey), participating in sustainability working groups and contributing to Turkey's sustainable development agenda.
• İhtiyaç HaritasıminorStrategic or Co-development PartnerING Türkiye partnered with İhtiyaç Haritası platform to provide winter clothing and toys to students at Turuncu Okullar (Orange Schools), supporting disadvantaged children in Ağrı, Kahramanmaraş, and Hatay.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Enpara Bank: QNB Finansbank's digital-only bank brand, operating without a branch network and offering fee-free accounts, deposit products, and consumer loans via mobile app — directly comparable to ING Türkiye's digital-first, no-branch model targeting the same customer segment.
• CEPTETEB: TEB (BNP Paribas) digital banking brand in Turkey, offering branchless onboarding via mobile and consumer banking products — comparable to ING Türkiye's digital-first value proposition and fee-light positioning.
• Fibabanka: Turkey-based digital-leaning mid-size bank offering consumer loans, deposits, and credit cards with simplified digital processes — a comparable smaller-scale Turkish retail bank targeting similar fee-conscious customers.
• Akbank: One of Turkey's largest private banks and ING's ATM sharing partner; competes directly in retail and SME banking with a national branch and ATM network — making Akbank both ally and direct competitor in the same product categories.

Broad incumbents

• Garanti BBVA: One of Turkey's largest private banks with comprehensive retail, SME, and corporate banking; competes with ING in deposits, consumer loans, and credit cards but with broader product depth and denser physical distribution.
• Yapı Kredi: Major Turkish universal bank with national branch network offering retail, SME, and corporate banking products; competes across ING's full product suite including consumer loans, mortgages, credit cards, and digital channels.
• Türkiye İş Bankası: Turkey's largest private bank and ING's other ATM sharing partner; offers comprehensive retail, SME, and corporate banking — competing across deposits, loans, and digital channels with deep national presence.
• QNB Finansbank: Large Turkish commercial bank controlled by Qatar National Bank; competes with ING in retail and SME lending, deposits, and credit cards while also operating the direct-peer digital brand Enpara.
• DenizBank: Mid-to-large Turkish bank with retail and SME focus, now under Emirates NBD ownership; overlaps with ING in consumer loans, deposits, and credit card products across similar customer segments.
• TEB (Türk Ekonomi Bankası): Turkish subsidiary of BNP Paribas offering universal banking services; competes with ING in retail, SME, and corporate banking while also owning the direct-peer digital brand CEPTETEB.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/INGT%C3%BCrkiye

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ing bank turkiye