alpstories

What alpstories does

My AlpStory (brand: AlpStories) is a direct-to-consumer personalized skincare company founded in 2020 and based in Atlanta, United States. The company sells six customizable core products — Custom Facial Cream, Custom Facial Oil, Personalized Night Biotics, Beauty Oil for Neck and Décolleté, Custom Bath Salt, and Custom Body Lotion — formulated with 60+ organic Alpine botanicals sourced from the European Alps. Customers complete a skin diagnostic quiz and select or remove ingredients from the botanical library, generating formulations marketed as unique to each user; the company claims over 50 million possible ingredient combinations. Products are manufactured fresh to order and shipped directly to consumers, with no preservatives in the finished formulation.

The underlying technology is a customization platform rather than an AI system: a quiz-based skin diagnostic, an ingredient selection builder, and a BigCommerce-powered e-commerce storefront. The proprietary components are the curated Alpine botanical ingredient library and the fresh-to-order production workflow, which the company positions against mass-market, preservative-laden skincare alternatives. Brand positioning emphasizes organic, vegan, cruelty-free, gluten-free, and zero-harmful-ingredient credentials.

The business model is one-time direct e-commerce unit sales at price points ranging from $28 (Custom Bath Salt) to $67 (Beauty Oil for Neck and Décolleté), with a 10% first-order discount for new customers. Distribution is exclusively through the company's own website, with global direct-to-consumer shipping. The primary customer segment is individual health-conscious consumers seeking personalized skincare; a secondary B2B / private label segment is referenced via a website page but not quantified. The company appears to be independently owned and bootstrapped, with no disclosed venture capital or private equity backing, no parent company, and no leadership team publicly identified.

Name

alpstories

Legal name

My AlpStory

Website

https://alpstories.us

Company type

Private

Founded year

2020

Operating status

Operating

Short description

My AlpStory (AlpStories) is a bootstrapped Atlanta-based DTC skincare brand selling six customizable products formulated fresh-to-order from 60+ organic Alpine botanicals via its own e-commerce site, targeting individual consumers seeking personalized organic skincare.

Ownership category

akta.pro rank

Product category

Personalized Organic Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAAAH

Natural/Organic & Clean Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAB

Treatment Skincare (Serums, Actives, Acne & Anti-aging)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAD

Body Skincare (Lotions, Creams, Body Oils)

Consumer Products & Retail/Beauty & Personal Care/Skincare

Keywords

• Personalized skincare products
• Organic facial creams
• Custom beauty formulations
• Alpine botanical skincare
• Made-to-order cosmetics

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: One-time purchase model for custom personalized skincare products. Customers select and purchase individual products (facial cream, facial oil, night biotics, beauty oil, bath salt, body lotion) that are formulated specifically for their skin needs. Products are made fresh upon order and shipped directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

My AlpStory (alpstories) sells personalized organic skincare and personal care products made fresh to order from 60+ organic Alpine botanicals. Customers complete a skin diagnostic quiz and use a custom formula builder to add or remove ingredients, generating unique formulas targeting hydration, radiance, replenishment, and anti-aging. The product line includes custom facial cream, facial oil, night biotics serum, neck and décolleté beauty oil, bath salt, and body lotion, all shipped directly to consumers from the US-based e-commerce site.

Product overview

My AlpStory is a personalized organic beauty brand offering custom-formulated skincare and bath products made fresh to order from Alpine botanicals. The core offering consists of six customizable products: Custom Facial Cream, Custom Facial Oil, Personalized Night Biotics, Beauty Oil for Neck and Décolleté, Custom Bath Salt, and Custom Body Lotion. Customers take a skin quiz to receive personalized formulations, then can customize ingredient selections from 60+ organic Alpine botanicals. Products are made fresh, labeled with the customer's name, and shipped directly. The company positions itself as an alternative to mass-produced, one-size-fits-all beauty products.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Facial Cream Personalized facial cream priced at $47 for 1.69 oz, made fresh to order with customer-selected organic ingredients such as Mellow extract, Witch Hazel, Common Comfrey, Edelweiss extract, Coenzyme Q10, and Prebiotics to deeply moisturize and replenish the skin. Targeted at individual consumers seeking custom organic skincare.
• Custom Facial Oil Customizable facial oil priced at $47 for 1.69 oz featuring active botanicals such as Plum seed oil, Sweet Almond oil, Squalene, Borage oil, and Sea Buckthorn oil, with optional Coenzyme Q10 and Vitamin C for radiant skin. Targeted at individual consumers.
• Personalized Night Biotics Night serum priced at $47 for 1.69 oz, formulated with Alpine botanical prebiotics that work overnight to replenish skin and deliver more youthful-looking skin by morning. Targeted at individual consumers seeking overnight anti-aging and replenishment.
• Beauty Oil for Neck and Décolleté Beauty oil priced at $67 for 3.38 oz uniquely designed for the neck and décolleté area, formulated with correcting Vitamin C and Coenzyme Q10 to create a more youthful-looking neckline. Targeted at individual consumers seeking anti-aging products for the neck area.
• Custom Bath Salt Customizable bath salt priced at $28 for 12.35 oz infused with Alpine rock naturally comprising magnesium, potassium, and zinc, combined with luxurious essential oils, dried flowers, mineral-rich salts, and botanical powders. Targeted at individual consumers seeking personalized bath products.
• Custom Body Lotion Customizable body lotion in the Made by Me product line allowing customers to select preferred organic ingredients. Targeted at individual consumers seeking personalized body care.

Quantifiable outcome

• 60+ organic Alpine botanical ingredients available for personalization
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Function of Beauty: Direct-to-consumer personalized haircare, skincare and body care brand built around a custom formulation quiz with consumer-chosen ingredients and goals; closest comparable in product-led personalization model.
• Proven Skincare: Personalized skincare brand using a skin diagnostic quiz to generate custom-formulated products sold direct-to-consumer; directly competes for the same personalization-seeking skincare shopper.
• Curology: Custom prescription and non-prescription skincare formulated to individual skin profiles and sold direct-to-consumer via an online quiz/consult flow; comparable on personalization model and skincare focus.
• Atolla: Data-driven personalized skincare company using a skin test to ship custom serums; competes directly in the algorithmic/custom skincare niche.
• Codex Beauty: Plant-based skincare brand selling customized and clinically oriented formulas with strong ingredient transparency positioning; overlaps on botanical/custom skincare narrative.
• Y'OUR Skin Personalised Beauty: Personalized skincare brand built around a quiz-driven custom formulation sold online; closely comparable on the custom-blend skincare model.

Broad incumbents

• The Ordinary (DECIEM): Established ingredient-led skincare brand offering single-active serums at accessible prices; broader incumbent competing for the same ingredient-conscious skincare consumer.
• Drunk Elephant: Premium clean/biocompatible skincare brand with strong positioning around avoiding harmful ingredients and using botanical actives; comparable on the 'zero harmful ingredients' clean-beauty narrative.
• Herbivore Botanicals: Natural, plant-based skincare and body care brand sold through its own D2C site and premium retailers; overlaps on organic botanical positioning and D2C clean beauty model.
• Tatcha: Premium skincare brand built on Japanese botanical ingredients with rigorous quality and sourcing story; a broader clean/natural botanical incumbent that competes for the premium natural skincare shopper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/myalpstory
• YouTubeyoutube.com/channel/myalpstory
• Facebookfacebook.com/myalpstory
• LinkedInlinkedin.com/company/myalpstory
• Instagraminstagram.com/myalpstory
• Pinterestpinterest.com/myalpstory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alpstories