What studio apeloig does

Studio Apeloig is a Paris-based independent graphic design studio founded and operated by Philippe Apeloig, a French graphic designer trained under Wim Crouwel at Total Design. The studio provides professional design services across five core categories: poster design, logotype and brand identity, editorial and book design, typography (including the development of original typefaces), and typographic animation/motion graphics. Its work spans visual identity systems, exhibition graphics, postage stamp design, and animated campaigns, delivered to cultural institutions, luxury brands, publishers, and public-sector clients.

The studio's competitive positioning rests on a distinctive typographic approach rooted in Dutch modernist tradition, combining playful letter manipulation with clear communicative function. Clients include Hermès, Dior, Issey Miyake, the Musée du Louvre, Louvre Abu Dhabi, Éditions Gallimard, Éditions Denoël, Phaidon, La Poste, the Théâtre du Châtelet, and the Fédération de la Haute Couture et de la Mode, among others. The studio has exhibited internationally at institutions including the Musée des Arts Décoratifs in Paris and the Stedelijk Museum in Amsterdam, and published a monograph through Phaidon.

The business model is project-based professional services: commissions are sourced through reputation, referrals, and exhibitions, with no public pricing, no productized platform, and no disclosed external investment. The studio operates as a founder-led boutique practice with a single principal at the center of creative output, delivering high-end bespoke work to a concentrated roster of premium clients across Europe, North America, Asia, and the Middle East.

Name

studio apeloig

Legal name

Studio Philippe Apeloig

Website

https://apeloig.com

Company type

Private

Operating status

Operating

Short description

Studio Apeloig is a Paris-based independent graphic design studio founded by Philippe Apeloig, providing poster design, logotype, editorial, typography, and motion graphics services to luxury brands, cultural institutions, publishers, and public-sector clients internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Services: Project-based professional design services including poster design, visual identity creation, logotypes, exhibition design, and typographic animations for cultural institutions, luxury brands, and publishers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Studio Apeloig is a Paris-based graphic design studio operated by Philippe Apeloig that provides commissioned design services including poster design, brand identity and logotype creation, editorial and book design, custom typography, and typographic animation/motion graphics. The studio develops proprietary typefaces (Abf Petit, Coupé, Izocel, Ali) and serves cultural institutions, luxury brands, and publishers internationally.

Product overview

Studio Apeloig is a Paris-based graphic design studio operated by Philippe Apeloig. The studio operates as a single-designer practice offering a unified portfolio of graphic design services rather than a modular product platform. The core offerings include poster design, logotype/brand identity design, editorial/book design, typography services, and animation/motion graphics. Projects span cultural institutions (Musée du Louvre, Musée d'Art Moderne de Céret, festivals), luxury brands (Hermès, Dior, Issey Miyake), and publishing houses (Denoël, Gallimard, Flammarion). The studio also develops proprietary typefaces available for licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• Poster Design Services
• Logotype Design Services Brand identity and logotype design services for luxury brands (Hermès, Dior, Issey Miyake), cultural institutions (Musée du Louvre, Louvre Abu Dhabi), and corporate clients.
• Editorial and Book Design Book and catalog design services including exhibition catalogs, artist monographs, and literary works for major publishers such as Denoël, Gallimard, Flammarion, Phaidon, and Éditions Bouquins.
• Typography Services Custom typography design including original typeface creation and typographic compositions for print and digital applications, with developed typefaces (Abf Petit, Coupé, Izocel, Ali) made available for licensing.
• Animation and Motion Graphics Animated graphics and motion design producing typographic and graphic animations for digital greetings cards, exhibition animations, and brand presentations across digital, print transitions, and video media.

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pentagram: The world's largest independently owned multi-partner design firm, with global offices serving cultural institutions, luxury brands, and publishers on visual identity, editorial, and exhibition design — directly comparable in client mix and offering portfolio to Studio Apeloig.
• M/M (Paris): Paris-based design duo (Michaël Amzalag and Mathias Augustyniak) creating visual identities, posters, and editorial design for fashion houses (Yves Saint Laurent), museums, and cultural institutions — the most direct Parisian peer in cultural/luxury graphic design.
• Studio Dumbar: Dutch graphic design studio rooted in the Total Design tradition, working on cultural identity, wayfinding, and editorial design. Shares Studio Apeloig's modernist typographic lineage and cultural-sector client base.
• Bureau Borsche: Munich-based graphic design studio recognized for poster, editorial, and cultural-institution work including museum identities. Comparable in cultural-sector focus and typographic emphasis to Studio Apeloig.
• Experimental Jetset: Amsterdam-based graphic design studio working on cultural identity, wayfinding, and museum commissions. Closely comparable in client mix (cultural institutions) and modernist typographic approach.
• Build: London-based graphic design studio focused on identity, editorial, and cultural-sector work including museums, galleries, and luxury brands — directly comparable in scope and client category.
• Sagmeister (now &Walsh): Internationally recognized design studio led by Stefan Sagmeister, known for cultural, luxury, and identity work. Comparable in reputation and cultural-sector positioning to Studio Apeloig.
• Mucho Studio: Barcelona-based design studio with strong cultural and museum client base (Fundació Joan Miró, MACBA). Comparable in cultural-sector focus and identity/poster work to Studio Apeloig.
• Mast: Brooklyn-based design studio with cultural, publishing, and luxury brand clients including museums and art publishers. Comparable in client mix and typographic identity emphasis to Studio Apeloig.

Broad incumbents

• Total Design: Historic Dutch design consultancy founded by Wim Crouwel, where Philippe Apeloig trained. Operates broadly across branding, digital, and communication design with a wider service scope than the boutique Apeloig studio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about studio apeloig