f2539735

What f2539735 does

Anexus AG is a privately held Swiss stock corporation (Aktiengesellschaft) incorporated in September 2012 and headquartered at Industriestrasse 47, 6300 Zug, Switzerland. The company plans and delivers high-end conferences, private events, incentive programs, and luxury lifestyle experiences for high-net-worth individuals and premium corporate clients across Europe, with documented events in locations including Kitzbühel (Austria), Düsseldorf (Germany), Nice (France), and other European metropolises.

The company's offering is organized into four integrated service pillars: Organization (full event coordination including catering, security, technology, service staff, artists, and photography), Lifestyle (exclusive venue sourcing and accommodation worldwide, with attention to food, dress codes, and atmosphere), Equipment (event technology and rental including lighting, sound, safety systems, lounge furniture, and costume rental), and Portfolio (access to a curated network of first-class venues and exclusive artists). The underlying technology stack is minimal and oriented around operations and payments rather than a proprietary platform — credit card processing is handled via Stripe and SIX Multipay Services (Zurich). The team is small and includes both operational roles (Customer Care, Organizer, Events) and on-site talent (DJ, Saxophonist, Security, Entertainment, Barkeeper).

Anexus AG operates a direct sales / referral-driven go-to-market model. Pricing is quote-based and tailored to each event's scope, location, and requirements, with multilingual customer support (German, English, Italian, Spanish) handling inquiries within 24 business hours. The company has no external institutional investment, an equity base of CHF 100,000, and relies on word-of-mouth referrals within exclusive social and corporate circles as its primary acquisition channel, supported by an extensive portfolio of media references (Blick, NZZ, GQ, Playboy, Vanity Fair, La Repubblica, etc.). Moet & Chandon is listed as a commercial partner.

Name

f2539735

Legal name

Anexus AG

Website

https://anexus.ch

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Anexus AG is a Zug, Switzerland-based event management firm founded in 2012 that plans and delivers high-end conferences, private events, and incentive programs for high-net-worth individuals and premium corporate clients across Europe. Its four-service portfolio covers organization, venue sourcing, equipment, and curated artist/partner networks.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Luxury event management
• Conference planning services
• Private event organization
• Incentive program management
• Event equipment rental

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: Full-service event planning and execution for conferences, private events, and incentive programs. Revenue is generated through service fees for organizing events at exclusive locations worldwide, including catering, technology, security, and entertainment coordination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Anexus AG plans, organizes, and executes conferences, private events, and incentive programs at exceptional international venues for high-net-worth individuals and premium corporate clients. Core deliverables include full event organization (catering, security, service staff, artists, photography), exclusive lifestyle experiences (unique locations, exquisite food, sophisticated dress codes), event technology and equipment (lighting, sound, safety, lounge furniture), and access to a portfolio of first-class locations and artists. Services are delivered as a fully managed, end-to-end luxury event experience across Europe.

Product overview

Anexus AG provides a comprehensive portfolio of event management services organized into four integrated offerings: Organization (event planning and coordination), Lifestyle (venue sourcing and accommodation), Equipment (event technology and rental materials), and Portfolio (exclusive locations and artists). The company operates as a unified service offering superior conferences, private events, and incentive programs at exceptional locations worldwide, with a team of professionals in event management enabling Europe-wide operations at the highest level.

Differentiator

Problem solved

Functional benefit

Products and services

• Organization End-to-end professional event organization services focused on delivering the ultimate customer and guest experience, including catering, security personnel, high-quality technology, service staff, artists, and photography coordination. Aimed at premium conferences, private events, and incentive programs for high-net-worth individuals and premium corporate clients.
• Lifestyle
• Equipment
• Portfolio

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Moet & ChandonminorGTM or Marketing PartnerMoet & Chandon is listed as a partner on the Anexus AG website, indicating a commercial or promotional relationship for luxury events. The partnership aligns with Anexus AG's focus on high-caliber events and premium clientele.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Quintessentially: London-founded global luxury concierge and lifestyle group running high-end private events, VIP experiences, and brand partnerships for HNW clients. Compares directly to Anexus on clientele, end-to-end event production, and European-global operating footprint.
• Empire Entertainment: New York-based event production and hospitality firm executing gala-style, corporate, and private events for premium brands and high-profile clients. Comparable to Anexus in delivering white-glove, full-service event execution with integrated production and entertainment.
• Sparks: Global live event and brand experience agency producing corporate, private, and incentive events with proprietary production capabilities. Directly comparable on the integration of event organization, creative production, and on-site technology (analogous to Anexus's Equipment offering).
• Atelier des Sens: Paris-based luxury event and wedding planner focused on HNW clientele across Europe and internationally. Closely comparable to Anexus on French/European luxury positioning, private event focus, and white-glove service model.
• Tandem Events: UK-based event management agency delivering bespoke corporate, private, and incentive events. Similar offering structure to Anexus with end-to-end organization, venue sourcing, and production, typically for premium corporate and private clients.
• Rafanelli Events: Long-established private event and wedding firm in the US serving high-profile and family-office clients. Directly comparable to Anexus on the boutique, relationship-driven service model with concierge-level execution.
• Colin Cowie Lifestyle: Boutique luxury event and lifestyle brand founded by celebrity planner Colin Cowie, focused on private celebrations, weddings, and brand experiences. Comparable to Anexus in tier-of-service, experiential design, and premium positioning.
• Marcy Blum Associates: High-end event planning firm specializing in luxury weddings, private celebrations, and corporate events for affluent clients. Analogous to Anexus on HNW clientele, service intensity, and curated vendor partnerships.

Broad incumbents

• Live Nation Entertainment: Global live entertainment and event services giant operating across concerts, corporate, and private experiences. Shares Anexus's entertainment and event production domain but operates at vastly greater scale across event categories rather than specializing in luxury HNW.
• IMG (Endeavor) Events & Experiences: End-to-end event, hospitality, and experiential services arm of Endeavor, with global reach into corporate, sporting, and luxury private events. Comparable in capability breadth but competes in adjacent rather than identical niches to a Swiss luxury specialist like Anexus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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