Pressade

What Pressade does

Pressade is a French organic fruit juice and nectar brand headquartered in Crolles, France, operating as a subsidiary brand within the Carlsberg Group's non-beer beverages portfolio. The company produces and sells certified-organic fruit nectars across five sub-brand lines: Le Bio Sans Sucres Ajoutés (no-added-sugar nectars), Le Bio pour toute la famille (multi-flavor family nectars in 1.5L and 1L formats), Le Bio à emporter partout (portable 20cl briquettes with paper straws), Le Bio Vitalité (high-juice-content vitality drinks with >80% juice and vitamin C), and Le Bio Citronnade (low-calorie organic lemonade). All SKUs are formulated without artificial colorants, preservatives, or flavors and are pulp-free, with select lines free of added sugars.

The company differentiates on three pillars: certified organic ingredients ("agriculture biologique"), clean-label formulation (no artificial additives, naturally occurring fruit sugars only), and environmentally responsible packaging composed of 86% plant-based materials that reduce CO2 emissions versus conventional packaging. Pressade distributes exclusively through French retail and grocery channels (supermarkets and general retail), targeting three consumer segments: health-conscious families (primary), on-the-go consumers, and vitality-focused buyers. The go-to-market motion is conventional CPG retail distribution with no direct-to-consumer channel, no app, and no disclosed pricing. Pressade operates without disclosed headcount, revenue, funding events, patents, or management team data in the public source set, and functions as a non-core, France-focused brand within Carlsberg's diversified beverage portfolio.

Name

Pressade

Legal name

Pressade

Website

https://pressade.fr

Company type

Private

Operating status

Operating

Short description

Pressade is a French Carlsberg Group subsidiary brand producing certified-organic fruit juices and nectars in family and portable formats, distributed through French retail grocery channels and targeting health-conscious families and on-the-go consumers.

Ownership category

akta.pro rank

Product category

Organic Fruit Juices and Nectars

NAICS

Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Organic fruit juices
• Organic fruit nectars
• Beverage manufacturing
• Consumer packaged goods
• Organic beverages

Headquarters

HQ city

Crolles

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Organic Fruit Nectar Sales: Pressade generates revenue through the sale of organic fruit nectars and juices across multiple product lines including Bio Sans Sucres Ajoutés, Bio pour toute la famille, Bio à emporter, Bio Vitalité, and Bio Citronnade. Products are sold in various retail-ready formats including 1L, 1.5L bottles and 20cl briquettes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pressade produces and sells certified organic fruit juices and nectars across five product sub-brands (no added sugars, family, on-the-go, vitality, and lemonade), packaged in family-size bottles and portable plant-based brick formats for the French consumer market.

Product overview

Pressade is a French organic fruit juice and nectar brand offering a unified portfolio of five organic product sub-brands: Le Bio Sans Sucres Ajoutés (organic nectars without added sugars), Le Bio pour toute la famille (family-sized organic nectars), Le Bio à emporter partout (portable organic nectars for on-the-go), Le Bio Vitalité (high-juice vitality drinks), and Le Bio Citronnade (organic lemonade). All products are certified organic, pulp-free, and packaged in eco-friendly bricks composed of 86% plant-based materials. The brand positions itself as part of the Carlsberg Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Bio Sans Sucres Ajoutés Organic fruit nectars with no added sugars (containing only naturally occurring fruit sugars). Certified organic, soft and pulp-free (douces et sans pulpe), without colorants, preservatives, or artificial flavors. Packaged in a new 86% plant-based brick. Also available in a 20cl briquette format for on-the-go consumption.
• Le Bio pour toute la famille Gourmet organic fruit nectar accessible for the whole family. Recipes feature a good fruit taste, are smooth and pulp-free. Available in 1.5L family format or 1L brick, designed for consumption from breakfast through afternoon snack across all family ages.
• Le Bio à emporter partout Organic fruit nectar recipes in a convenient portable brick format with a paper straw, designed for on-the-go consumption at school, work, or sports. Smooth and pulp-free. Available in multifruit, orange-peach-apricot, orange, apple, and tropical varieties.
• Le Bio Vitalité Organic vitality nectars with over 80% juice content, naturally rich in Vitamin C, no added sugars. Available in Orange Carrot Lemon and Orange Pineapple Mango varieties. Packaged in a 86% plant-based sourced brick that reduces CO2 emissions.
• Le Bio Citronnade Refreshing organic lemonade (Citron) that is low in calories, packaged in a 86% plant-based sourced brick for reduced environmental impact.

Quantifiable outcome

• Packaging composed of 86% plant-based material
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Carlsberg GroupcoreOthersPressade operates as a brand under the Carlsberg Group umbrella, as evidenced by legal compliance links (privacy policy, cookie policy, terms of service) hosted on Carlsberg Group's compliance platform (compliance.carlsberggroup.com). This indicates Pressade is a subsidiary or brand owned by the Carlsberg Group, a major international brewing and beverages company.

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pressade