amrath hotels

What amrath hotels does

Amrâth Hôtels & Restaurants B.V. is a privately held Dutch hospitality company headquartered in Hilversum, operating a collection of 12 three-, four-, and five-star hotels across the Netherlands from Maastricht to Alkmaar. The portfolio combines historic monument buildings (Grand Hotel Amrâth Amsterdam in the Scheepvaarthuis, Grand Hotel Amrâth Kurhaus on Scheveningen beach, the Art Nouveau de l'Empereur in Maastricht) with regional 3- and 4-star city and airport properties, plus an extended-stay Apart-Hotel near Schiphol. The company is controlled by Van Eijl Hospitality B.V., the family holding of founder G. van Eijl, who began property investment in 1978 and laid the hotel chain's foundations in 1997 with the purchase of Hotel de l'Empereur; current management is led by CEO J. Rietveld and CFO P. van Berkel.

Revenue is generated across six primary streams: hotel accommodations (rooms across 12 properties), food and beverage (on-site restaurants including Waves at the Kurhaus, Restaurant Seven Seas, Restaurant Vivaldi), meetings and events (venues from 2 to 1,500 persons), wellness and spa, packaged arrangements (seasonal, longstay, romantic, family, wellness, Park Sleep & Fly), and gift vouchers (Balance from €25, 4-star overnight €109, 5-star overnight €209). Distribution combines direct channels (official website with best-price guarantee, phone, walk-in, dedicated group reservations department) with online travel agencies via TravelClick, plus a Voordeelplein corporate partner program and the free Friends of Amrâth loyalty program offering 10% discounts on rooms and F&B. All 12 hotels hold Green Key Gold sustainability certification, supported by supplier partnerships with Hanos (catering wholesale), Blycolin (sustainable linen), and Eeko (e-waste recycling). The company is developing a 13th property, the Galaxy Tower in Utrecht (250 rooms plus 330 apartments, topped out at 90m in 2024), with the apartments partially sold to Dutch pension funds Spoorwegpensioenfonds and Stichting Pensioenfonds Openbaar Vervoer.

Name

amrath hotels

Legal name

Amrâth Hôtels & Restaurants B.V.

Website

https://amrath.nl

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Family-owned Dutch hotel group operating 12 three- to five-star properties across the Netherlands, offering accommodation, dining, meetings, events, wellness, and packages to leisure travelers, corporate groups, weddings, and families.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Urban & Downtown Full-Service Hotels (THAGAAAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodations
• Meeting and events
• Wellness and spa
• Restaurant dining
• Group reservations

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Accommodations: Core revenue from room rentals across 12 three, four, and five-star hotels in the Netherlands. Includes direct bookings, OTA bookings, and group reservations with volume-based pricing.
2. Food & Beverage: Restaurants, bars, and room service across hotel properties. Includes à la carte dining, themed dinners, mussel season specials (€26.50 per person), and culinary packages.
3. Gift Vouchers: Sale of digital gift vouchers: Balance vouchers (from €25, valid 2 years), One night 4-star vouchers (€109), and One night 5-star vouchers (€209).
4. Meetings & Events: Venue rental for meetings, conferences, weddings, and corporate events. Venues accommodate groups from 2 to 1,500 persons across various function rooms.
5. Wellness & Spa: Spa facilities, wellness treatments, and beauty services at hotel properties including Kurhaus Spa & Beauty with swimming pool, saunas, and fitness.
6. Packages & Arrangements: Bundled offerings including seasonal specials, longstay deals, romantic packages, wellness packages, cycling packages, family packages, and Park Sleep & Fly packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Amrâth Hotels operates a collection of 12 three-, four-, and five-star hotels across the Netherlands, providing overnight accommodations, on-site restaurants and bars, meetings and event venues for groups of 2 to 1,500 persons, wellness and spa facilities at select properties, and bundled guest packages. The portfolio spans city-centre, beachfront, and regional locations and is unified under a single brand with a best-price guarantee for direct bookings.

Product overview

Amrâth Hôtels operates 12 three-, four-, and five-star hotels across the Netherlands, from Maastricht to Alkmaar, featuring a portfolio of distinct properties including Grand Hotel Amrâth Amsterdam (5-star in the historic Scheepvaarthuis), Grand Hotel Amrâth Kurhaus Scheveningen (5-star beachfront), Amrâth Grand Hotel de l'Empereur Maastricht (4-star Art Nouveau), and various 3-4 star city and regional hotels. The portfolio also includes restaurants (Waves at the Kurhaus, Restaurant Seven Seas, Restaurant Vivaldi), a loyalty program (Friends of Amrâth), gift voucher services, and various package offerings (seasonal specials, wellness, family, romantic, cycling, Park Sleep & Fly). The hotels provide meeting and event spaces accommodating groups from 2 to 1,500 persons.

Differentiator

Problem solved

Functional benefit

Brands

• Friends of Amrâth: Free loyalty program offering 10% discount on room rates and restaurant bills, exclusive offers, lowest price guarantee, and free cancellation until 7:00 AM on day of arrival.
• Amrâth Gift Vouchers
• Green Stay

Products and services

• Amrâth Hotel Alkmaar A 4-star hotel near Alkmaar city centre and Central Station, featuring 90 luxurious rooms and an intimate hotel bar. Targeted at leisure travellers, business visitors, and groups visiting the Alkmaar region.
• Grand Hotel Amrâth Amsterdam A 5-star deluxe hotel in the former Scheepvaarthuis (Shipping House) with 205 rooms including 22 suites, 8 conference/banquet rooms, restaurant Seven Seas, bar lounge, and Spa & Wellness centre. Targeted at luxury leisure travellers, corporate events, and weddings.
• Amrâth Hotel Lapershoek Arenapark A 4-star hotel set in a Gooise villa in Hilversum with 80 rooms and 9 meeting rooms accommodating up to 600 persons, including Restaurant Vivaldi. Targeted at business meetings, conferences, and leisure stays near Hilversum.
• Amrâth Hotel Media Park Hilversum A 3-star hotel near Media Park studios and Hilversum city centre, offering single and double rooms plus renovated apartments for short and longer stays.
• Grand Hotel Amrâth Kurhaus The Hague Scheveningen A 5-star hotel directly on the Scheveningen beach and promenade with 270 tastefully decorated rooms, restaurant Waves, and Kurhaus Spa & Beauty (swimming pool, saunas, fitness). Targeted at luxury beach leisure, wellness stays, weddings, and large-scale events.
• Amrâth Berghotel Amersfoort A 4-star hotel in a historic 100+ year-old building with 88 air-conditioned rooms, fitness room, and terrace in a monumental garden. Targeted at leisure visitors and corporate guests in the Amersfoort region.
• Amrâth Airport Hotel Rotterdam A 4-star hotel opposite Rotterdam Airport with 9 multifunctional meeting rooms and modern, luxurious rooms. Targeted at air travellers using Park Sleep & Fly packages, business meetings, and conferences.
• Amrâth Hotel Bigarré — Maastricht A 4-star boutique hotel on the Maas river in central Maastricht with 41 characteristic rooms featuring wooden floors and elegant chandeliers. Targeted at leisure and cultural visitors to Maastricht.
• Amrâth Hotel DuCasque — Maastricht A 4-star boutique hotel at the Vrijthof in Maastricht with 45 Art Deco-style rooms in a monumental building. Targeted at cultural and leisure visitors to the city centre.
• Amrâth Grand Hotel de l'Empereur — Maastricht A 4-star listed Art Nouveau building opposite Maastricht Central Station with 149 rooms, restaurant, indoor pool, and meeting rooms. Targeted at leisure travellers, weddings, and corporate events in South Limburg.

Quantifiable outcome

• 12 hotels across Netherlands
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• HanoscoreStrategic or Co-development PartnerFull-service catering wholesaler providing food and non-food products to Amrâth hotels. Hanos offers modern fleet and optimal logistics with an efficient system, significantly limiting transport movements through consolidated wholesale distribution.
• BlycolincoreStrategic or Co-development PartnerHotel linen provider that considers Corporate Social Responsibility very important. Uses less water, reduces CO2 emissions, optimizes transport, and uses sustainable products for Amrâth hotel linen.
• EekominorStrategic or Co-development PartnerRecycling partner for empty cartridges, mobile phones and tablets. Amrâth hotels serve as collection points for e-waste, supporting environmental protection through recycling initiatives.

Scale indicators3 records

Recent moves8 records

Expansion highlights12 records

Direct peers

• Van der Valk Hotels & Restaurants: Largest Dutch family-owned hotel and restaurant chain with a comparable multi-property, multi-tier (3- to 5-star) portfolio across the Netherlands and surrounding countries. Similar business model of full-service hotels with F&B, meetings/events, and leisure/corporate mix.
• Fletcher Hotels: Dutch hotel chain operating a broad portfolio of 3- and 4-star hotels, often in historic or characterful buildings, with strong meetings & events focus. Directly comparable to Amrâth on geographic concentration, property mix, and MICE emphasis.
• Bilderberg Hotels: Dutch full-service hotel group with 4-star properties concentrated in the Netherlands, including meeting venues and historic buildings. Closely mirrors Amrâth's corporate/MICE positioning and Dutch geographic focus.
• WestCord Hotels: Dutch family-run hotel collection with 4- and 5-star properties across major Dutch cities, often in distinctive or historic buildings. Directly comparable on target markets, star mix, and meeting/event capabilities.
• Inntel Hotels Amsterdam: Dutch operator of distinctive full-service hotels including the Inntel Hotels Amsterdam Landmark and Zaandam properties, known for design-led and historic conversions. Highly comparable on the experience-driven, character-building segment Amrâth targets.
• Park Hotel Group (Park Hotels): Dutch hotel collection operating several full-service hotels in major cities, with a focus on central locations and MICE business. Comparable target segments and channel mix to Amrâth.

Broad incumbents

• NH Hotel Group: Major European upper-mid-scale full-service hotel operator with strong presence in Amsterdam, Rotterdam, The Hague, and other Dutch cities. Overlaps significantly with Amrâth on city-center business and leisure customers but operates at much larger scale.
• Leonardo Hotels: European full-service hotel group with multiple Dutch properties, including in Amsterdam, Rotterdam, and Eindhoven. Competes with Amrâth in the 3-4 star full-service segment and benefits from broader marketing and loyalty infrastructure.
• Carlson Rezidor / Radisson Hotel Group: International full-service hotel group with multiple Dutch properties across Amrâth's core cities. Competes for both leisure and corporate business at the upper end of the segment Amrâth serves.

Emerging players

• Hotel Okura Amsterdam: Premium Japanese-rooted 5-star hotel in Amsterdam targeting high-end leisure, business, and culinary guests. Comparable on luxury positioning, F&B emphasis, and meeting/event capability, though smaller portfolio and Amsterdam-centric.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amrath hotels