asnew
ASNEW (Advocacy Services North East Wales) is a UK-registered charity delivering free, independent advocacy services to vulnerable residents of Flintshire and Wrexham under the Mental Capacity Act and Mental Health Act. It operates five advocacy service lines funded by statutory and local authority contracts.
- Company typePrivate
- Founded2003
- HeadquartersMold, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What asnew does
ASNEW (Advocacy Services North East Wales) is a registered charity (No. 1110143) and company limited by guarantee (No. 04707548) that provides free, independent advocacy services to residents of Flintshire and Wrexham in North East Wales. Founded and registered in 2003, the organisation has delivered advocacy for over 24 years through five core service lines: Independent Professional Advocacy, Community Advocacy, Relevant Persons Representative (statutory under the Mental Capacity Act), Parental Advocacy, and Rule 1.2 Representative (statutory). Its clients are vulnerable individuals — including those lacking mental capacity, people subject to mental health frameworks, and parents navigating care arrangements — who require support to express their views and secure their rights. The client base is reached through a community-led model combining professional referrals (social workers, care home managers), family/friend referrals, self-referrals, and a modest online presence (website, Facebook, LinkedIn) supplemented by bilingual English/Welsh printed leaflets.
The organisation runs a secure, cloud-based bespoke case management system that is GDPR-compliant and used for internal casework rather than as a customer-facing product. Client records are retained for 18 months for anonymised statistical reporting to funders, with statutory records retained for six years. ASNEW holds the Cyber Essentials certification and the Advocacy Quality Mark (QPM), and its staff hold City & Guilds Level 4 qualifications and have completed Alzheimer's Society Dementia Friends training. Additional accreditations include Disability Confident Committed and Neurodivergence Wales. Technology is operational in nature — underpinning casework and compliance — rather than productised or monetised.
ASNEW operates a managed services revenue model in which advocacy is delivered free of charge at the point of use, with funding drawn from statutory frameworks (Mental Capacity Act, Mental Health Act) and local authority commissioning contracts in Flintshire and Wrexham. Revenue is not publicly disclosed. The go-to-market is referral-based and community-led, with no direct B2B sales motion, no paid acquisition channels, and no premium pricing tiers. The pricing model is effectively zero-cost to end users, with all financial dependence absorbed by the commissioning and grant funding base across a tightly bounded dual-local-authority geography.
asnew firmographics
Firmographics- Name
- asnew
- Legal name
- Advocacy Services North East Wales Ltd
- Website
- https://asnew.org.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- ASNEW (Advocacy Services North East Wales) is a UK-registered charity delivering free, independent advocacy services to vulnerable residents of Flintshire and Wrexham under the Mental Capacity Act and Mental Health Act. It operates five advocacy service lines funded by statutory and local authority contracts.
- Ownership category
- akta.pro rank
asnew industry classification
Industry- Product category
- Advocacy Services
- NAICS
- Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Legal Aid & Client Advocacy Services (BPAGAEAM)
- akta.pro secondary industries
- IEP Meeting Advocacy & Representation (EDAKACAB), Child Protection & Child Rights (BPAGABAG)
Keywords
Where asnew is headquartered
LocationHeadquarters
- HQ city
- Mold
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
asnew business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Statutory and Contract-Funded Advocacy Services: ASNEW is a charitable organisation providing free advocacy services funded through statutory frameworks (Mental Capacity Act, Mental Health Act) and likely local authority commissioning contracts. Client records are retained for 18 months for anonymised statistics required by funders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free advocacy services for eligible individuals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
asnew product offering
Product offeringCore offering
ASNEW provides free, independent advocacy services to individuals in Flintshire and Wrexham (North East Wales), helping vulnerable people express their views, secure their rights, and obtain needed services when arranging care and support. The organisation delivers five core advocacy offerings — Independent Professional Advocacy, Community Advocacy, Relevant Persons Representative, Parental Advocacy, and Rule 1.2 Representative — under statutory frameworks including the Mental Capacity Act and Mental Health Act. Services are delivered through direct engagement and accept professional and self-referrals.
Product overview
ASNEW (Advocacy Services North East Wales) is a charitable organization providing free, independent advocacy services in Flintshire and Wrexham. The organization offers a portfolio of five core advocacy services: Independent Professional Advocacy, Community Advocacy, Relevant Persons Representative, Parental Advocacy, and Rule 1.2 Representative. These services are complemented by a referral system (supporting both professional referrals and self-referrals) and a feedback mechanism for clients to submit compliments or complaints. The services are designed to help people express their views, secure their rights, and obtain services they need when arranging care and support.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Professional Advocacy
- Community Advocacy
- Relevant Persons Representative
- Parental Advocacy
- Rule 1.2 Representative
- Referral Service
- Feedback System
Companies that use asnew
Customer profileSegments1 record
Ideal customer profiles1 record
asnew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
asnew partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights2 records
asnew competitors and assessment
Company assessmentDirect peers
- VoiceAbility: VoiceAbility is a UK-wide independent advocacy charity delivering statutory and non-statutory advocacy under the Mental Capacity Act and Mental Health Act. It is the most direct competitor to ASNEW in the advocacy category, with near-identical service lines and statutory remits.
- POhWER: POhWER is a major UK advocacy charity providing independent mental capacity, mental health, and community advocacy services. It competes directly with ASNEW for statutory advocacy contracts across England and Wales and offers a comparable service portfolio.
- Advocacy Focus: Advocacy Focus is a Welsh advocacy charity providing independent professional advocacy for adults and children, including statutory advocacy roles. As a Wales-based peer, it competes for many of the same Welsh local authority commissioning contracts that ASNEW relies on.
- The Advocacy Project: The Advocacy Project delivers independent, statutory, and community advocacy services in London and other UK regions. It mirrors ASNEW's full-service advocacy model and is a direct competitor for statutory advocacy contracts.
- National Youth Advocacy Service (NYAS): NYAS is a UK charity providing independent advocacy for children and young people, including parental advocacy and statutory advocacy roles. It overlaps with ASNEW's Parental Advocacy service and competes for related Welsh and UK-wide contracts.
Broad incumbents
- Mind: Mind is a major UK mental health charity offering information, support, and advocacy services. While its scope is broader than ASNEW's, it overlaps in mental health advocacy and competes for some of the same funding streams.
- Rethink Mental Illness: Rethink Mental Illness provides advocacy, support, and services for people affected by mental illness across the UK. Its advocacy function overlaps with ASNEW's mental health advocacy work, although it operates a much broader service portfolio.
Regional players
- Clwyd Voluntary Services (CVS): CVS is a Flintshire-based council for voluntary service supporting local charities and community groups in North East Wales. It is a regional ecosystem partner rather than a direct competitor, but shares the same geographic footprint and commissioner relationships as ASNEW.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
asnew social profiles
Digital presenceasnew financial estimates
Financial estimateRevenue estimate
Valuation estimate
asnew leadership team
Management profileNumber of profiles
Profiles1 record
asnew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
asnew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about asnew
What does asnew do?
ASNEW provides free, independent advocacy services to individuals in Flintshire and Wrexham (North East Wales), helping vulnerable people express their views, secure their rights, and obtain needed services when arranging care and support. The organisation delivers five core advocacy offerings — Independent Professional Advocacy, Community Advocacy, Relevant Persons Representative, Parental Advocacy, and Rule 1.2 Representative — under statutory frameworks including the Mental Capacity Act and Mental Health Act. Services are delivered through direct engagement and accept professional and self-referrals.
Is asnew a public or private company?
asnew is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was asnew founded?
asnew was founded in 2003.
Where is asnew based?
asnew is headquartered in Mold, United Kingdom, in the Europe region.
How does asnew make money?
One revenue line is on record: statutory and Contract-Funded Advocacy Services.
Who are asnew's main competitors?
Direct peers on record are VoiceAbility, POhWER, Advocacy Focus, The Advocacy Project and National Youth Advocacy Service (NYAS). Broad incumbents are Mind and Rethink Mental Illness. Clwyd Voluntary Services (CVS) is listed as a regional player.
Does asnew have an API?
No public API is recorded for asnew.
What industry is asnew in?
asnew's product category is Advocacy Services. Its primary akta.pro industry code is BPAGAEAM, Legal Aid & Client Advocacy Services, with a secondary code of EDAKACAB, IEP Meeting Advocacy & Representation. Its NAICS code is 6241 and its SIC code is 8300.