aquabilities with jennifer

What aquabilities with jennifer does

Aquabilities with Jennifer is a privately held, founder-owned swim instruction business operating across the New York metropolitan area. The company delivers in-person aquatic education through five physical pool locations in Mahopac (Putnam), Yorktown Heights (Westchester), Dobbs Ferry (Westchester), and two sites in the Bronx (Riverdale). Four of the five pools are hosted at partner facilities — 24 Hour Fitness, the Hebrew Home at Riverdale, the Whitehall Building, and New York Sports Club — while the Mahopac site is a dedicated indoor warm-water pool with a retractable glass enclosure.

The company offers a structured curriculum spanning AquaBabies (4–15 months) and AquaTots through adult and Master's-level instruction, organized into small-group classes (AquaBasics, AquaDevelop, AquaRefine, Preteam), private 1:1 lessons, semi-private 2:1 lessons, the AquaFast Track accelerated program, the Dolphins developmental swim team, and specialized therapeutic swim services delivered with on-staff occupational therapists. Water-safety education for schools and community organizations is offered alongside core programming. Supporting offerings include the Aquamazing branded merchandise line and printable gift certificates.

The business runs on a monthly subscription billing model (tuition charged on the 15th, auto-charged on the 20th), with a $75 annual family enrollment fee of which a portion supports scholarships via the Hope Floats Foundation. Enrollment, scheduling, and account management are handled through the iClassPro portal, and the company employs professional swim instructors and aquatic specialists across locations. The revenue mix is anchored in recurring lesson fees, supplemented by merchandise and gift certificate sales.

Name

aquabilities with jennifer

Legal name

Aquabilities with Jennifer

Website

https://aquabilitieswithjennifer.com

Company type

Private

Operating status

Operating

Short description

Aquabilities with Jennifer is a privately held swim instruction business operating five pool locations across Putnam, Westchester, and Riverdale, NY, offering group, private, semi-private, and swim-team lessons plus therapeutic and water-safety programs for infants through adults.

Ownership category

akta.pro rank

Product category

Swimming Instruction Services

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Swim lessons
• Aquatic instruction
• Swim school
• Water safety training
• Adaptive swim programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Swim Lessons: Monthly subscription-based billing for group swimming lessons. Billed at a flat rate each month whether the month has 3, 4, or 5 weeks of instruction.
2. Private Swim Lessons: Monthly billing for private 1:1 instruction, billed based on the number of sessions in each month. Cancellation fees apply for late notice absences.
3. Semi-Private Lessons: Monthly billing for 2:1 semi-private instruction, charged per swimmer per class.
4. Swim Team: Monthly subscription for competitive swim team practices, offered 1-3 times per week.
5. Merchandise Sales: Sale of branded swim merchandise including t-shirts, hoodies, and swim gear through the company's online storefront.
6. Gift Certificates: Printable gift certificates available for swim lessons or merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Aquabilities with Jennifer is a multi-location swim instruction business that delivers group classes, private and semi-private lessons, adult swim programs, swim team training, adaptive/therapeutic swim instruction, and water safety education across five pool locations in the New York metropolitan area. Enrollment and billing are managed through the iClassPro parent portal with monthly subscription billing.

Product overview

Aquabilities with Jennifer is a swim instruction business offering a comprehensive suite of aquatic programs across five pool locations in New York (Mahopac, Dobbs Ferry, Whitehall, Hebrew Home, and 24 Hour Fitness Yorktown). The core offering consists of small group class instruction organized by age and skill level (AquaBabies through Dolphins Swim Team), private 1:1 and semi-private 2:1 lessons, and adult swimming programs. Supporting services include therapeutic swim programs for individuals with special needs, water safety education for community events, and branded Aquamazing merchandise. The company operates as a multi-location swim school using the iClassPro scheduling platform for enrollment and billing.

Differentiator

Problem solved

Functional benefit

Brands

• Aquamazing: Merchandise brand for swimwear including hoodies, t-shirts, and apparel sold through the company's shop.
• AquaFast Track
• Dolphins

Products and services

• Small Group Class Instruction Structured group swimming lessons organized by age and skill level, ranging from parent-child AquaBabies/AquaTots classes for infants and toddlers to competitive Dolphins Swim Team for advanced swimmers. Classes include AquaBasics, AquaDevelop 1 & 2, AquaRefine, and Preteam programs.
• Private Swim Instruction One-on-one individualized swimming instruction for children and adults of all ages and abilities. Lessons are customized to address confidence building, skill development, or those who learn better outside a group environment. Includes AquaFastTrack program for accelerated skill progression.
• Semi-Private Swim Lessons (2:1) Small group swimming instruction with two swimmers per instructor, providing a balance of personalized attention and peer learning environment.
• Adult Swim Instruction Comprehensive adult swimming programs including Adult Water Survival & Basic Rescue, AquaBasics, AquaDevelop, AquaRefine, and Masters Swimming. Also includes adult fitness classes such as AquaFit and AquaMommy prenatal classes.
• Dolphins Swim Team Lightly competitive swim team for advanced swimmers at Dobbs Ferry and Somers locations. Includes Preteam and Swim Team levels teaching competitive strokes, starts, turns, relays, and IM (individual medley), with optional participation in swim meets.
• Water Safety Lessons Water safety education programs for private or community events, schools, and community programs. Covers safety at home, pool, boat, lake, river, and beach environments, taught both in and out of the water for adults and children.
• Therapeutic Swim Programs Specialized swimming instruction for individuals with special needs, utilizing adaptive and therapeutic approaches delivered by occupational therapists and trained instructors.
• Swim Gear Store (Aquamazing merchandise) Branded merchandise including Aquamazing t-shirts (youth, toddler, unisex classic, women's v-neck), hoodies, and swim gear available for purchase online and on deck. Also links to SwimOutlet.com for additional swim team gear.
• Gift Certificates Printable gift certificates available for swim lessons or merchandise, offered as a gift option for holidays or special occasions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• 24 Hour FitnessminorChannel Partner/ Reseller/ DistributorAquabilities operates swim lessons at 24 Hour Fitness location in Yorktown Heights (Jefferson Valley Mall). 24 Hour Fitness provides the pool facility while Aquabilities delivers the swim instruction programs. The pool has depth ranging from 3'6" to 4'11" feet with water temperature 82-84 degrees.
• Hebrew Home at RiverdaleminorChannel Partner/ Reseller/ DistributorAquabilities operates swim lessons at the Hebrew Home in Riverdale, Bronx. The Hebrew Home provides a state-of-the-art 90 degree therapeutic pool facility. Aquabilities offers learn-to-swim and fitness classes for all ages from babies to seniors at this location.
• Whitehall BuildingminorChannel Partner/ Reseller/ DistributorAquabilities operates at the Whitehall Building in Riverdale, Bronx. The Whitehall provides a spacious, glass-enclosed lap pool facility. Aquabilities provides swim instruction from infants through adults at this location.
• New York Sports Club (Dobbs Ferry)minorChannel Partner/ Reseller/ DistributorAquabilities operates swim lessons at the New York Sports Club in Dobbs Ferry. NYSC provides the pool facility including free parking garage. Aquabilities provides swim instruction, developmental swim team, and private lessons at this location.
• Hope Floats FoundationcoreStrategic or Co-development PartnerHope Floats Foundation provides tuition assistance for swimmers who need financial support. The $75 annual family enrollment fee partially supports scholarships through Hope Floats Foundation. Aquabilities refers families in need to Hope Floats for assistance with tuition.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Goldfish Swim School: Multi-state franchise swim school operator offering group, private, and adaptive lessons for children. Directly comparable to Aquabilities on curriculum structure, recurring tuition model, and age-tiered program design, but at significantly larger national scale.
• Emler Swim School: Established regional swim school operator in the South/Midwest with a curriculum from infants to competitive swimmers. Comparable age-tiered curriculum and swim-team programming to Aquabilities' Dolphins offering.

Direct peers

• SafeSplash Swim School: Franchise swim instruction brand focused on small-group and private lessons with subscription billing. Operates with the same age-based program ladder and recurring monthly tuition as Aquabilities, and competes head-to-head in Northeast suburban markets.
• British Swim School: Franchise swim school with a curriculum covering infants through adults and a focus on survival and water-safety skills. Mirrors Aquabilities' emphasis on water safety alongside skill progression and operates inside partner fitness facilities.
• Aqua-Tots Swim Schools: Multi-location swim school franchise serving infants through competitive swimmers with tiered curricula. Comparable program ladder, instructor-led delivery, and subscription pricing model; competes for the same parent demographic in the NY metro region.

Regional players

• SwimJim: NY/NJ-based independent swim school offering group and private lessons at multiple pool locations. Closest geographic peer to Aquabilities with similar pricing, multi-location model, and program structure for infants through adults.

Emerging players

• Big Blue Swim School: Fast-growing swim school franchise operating small-group lessons with a subscription-based model. Comparable lesson format and parent-self-serve enrollment via a proprietary portal, similar to Aquabilities' iClassPro approach.
• Sunsational Swim School: Mobile/in-home private swim lesson provider with a national instructor network. Offers an alternative delivery model for private 1:1 instruction that overlaps with Aquabilities' high-margin private lessons segment.

Others

• New York Sports Clubs: Host facility partner of Aquabilities at the Dobbs Ferry location. Comparable as a distribution channel rather than a competitor, providing pool access that enables Aquabilities' asset-light expansion model.
• Hebrew Home at Riverdale: Senior care facility hosting Aquabilities' therapeutic 90-degree pool programming. Functions as a strategic facility partner enabling the adaptive/therapeutic swim specialty, not a direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/aquabilities
• Facebookfacebook.com/aquabilitiesputnam
• LinkedInlinkedin.com/company/aquabilities-with-jennifer-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aquabilities with jennifer