kfbb

Broadcast Televisionkfbb.com

KFBB-TV is a Great Falls, Montana broadcast television station operating within Cowles Company's NonStop Local Montana regional news network, delivering local news, weather, and sports to Montana and Spokane-area audiences via broadcast and digital channels.

Company typePrivate
Founded-
HeadquartersGreat Falls, United States
Headcount—
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What kfbb does

KFBB operates as a local broadcast television station licensed to Great Falls, Montana, and co-licensed with KHBB. The station is part of the NonStop Local Montana regional news network, owned by the Cowles Company media conglomerate, and delivers local news, weather, sports, and community content to audiences across Montana markets including Great Falls, Helena, Bozeman, Butte, Missoula, and Kalispell, with an additional SWX office in Spokane, Washington.

KFBB's product portfolio consists of four integrated assets: the KFBB-TV broadcast signal serving the Great Falls designated market area; the montanarightnow.com digital news platform with mobile applications extending coverage across all six Montana markets; the NonStop Local Montana multi-platform regional news network; and the SWX Local Sports network covering Montana State Bobcats, Montana Grizzlies, and regional high school athletics. Underlying technology is conventional broadcast television infrastructure combined with a TownNews (Bloximages) digital content management system powering the website and apps.

The business model is a traditional local broadcast + digital advertising operation. Revenue is generated by selling advertising inventory to local and regional Montana advertisers across broadcast spots, digital display, video pre-roll, sponsored newsletters, and social channels (Facebook, Twitter/X, YouTube, Instagram). The station is FCC-licensed and operates under an ABC network affiliation for syndicated programming, with shared regulatory and operational infrastructure with co-licensed KHBB under Cowles Company ownership.

kfbb firmographics

Firmographics

Name: kfbb
Legal name: KFBB
Website: https://kfbb.com
Company type: Private
Operating status: Operating
Short description: KFBB-TV is a Great Falls, Montana broadcast television station operating within Cowles Company's NonStop Local Montana regional news network, delivering local news, weather, and sports to Montana and Spokane-area audiences via broadcast and digital channels.
Ownership category
akta.pro rank

kfbb industry classification

Industry

Product category: Broadcast Television
NAICS: Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
SIC: Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)
akta.pro primary industry: Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
akta.pro secondary industries: Local News & Weather Stations (MPABACAJ), Local/Regional News Channels (MPABAIAD), Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)

Keywords

Local broadcast television
Regional news network
Television advertising
Local news coverage
Digital news platform

Where kfbb is headquartered

Location

Headquarters

HQ city: Great Falls
HQ country: United States
HQ region: North America

Offices6 records

Markets served

kfbb business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels3 records

Marketing channels5 records

kfbb product offering

Product offering

Core offering

KFBB operates as a local broadcast television station serving the Great Falls, Montana area and functions as part of the NonStop Local Montana multi-market news network. The station provides local news, weather, sports, and community event coverage through over-the-air broadcast television, the MontanaRightNow.com digital news website, mobile applications, and social media channels covering multiple Montana markets.

Product overview

KFBB operates as a local television broadcast station in Great Falls, Montana, serving the broader NonStop Local Montana digital news network. The company's product portfolio includes KFBB-TV broadcast operations, the MontanaRightNow.com digital news platform delivering coverage across multiple Montana communities, the NonStop Local Montana regional news network, and SWX Local Sports covering collegiate and high school athletics. These products work together to provide comprehensive local news, weather, sports, and community content through broadcast television, websites, mobile applications, and social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

KFBB-TV (Great Falls)

Companies that use kfbb

Customer profile

Segments2 records

Ideal customer profiles2 records

kfbb technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

kfbb partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights4 records

kfbb competitors and assessment

Company assessment

Direct peers

KWYB: Sister station serving Butte/Bozeman as part of the same NonStop Local Montana network under Cowles Company. Directly comparable ABC-affiliated Montana local TV operation sharing newsgathering, digital platform, and sales infrastructure with the subject.
KTMF: Sister station covering Missoula/Kalispell within NonStop Local Montana. Operates the same multi-market Montana broadcast/digital model as KFBB, sharing ownership and ABC Fox Montana branding.
KHBB: Co-licensed with KFBB under shared FCC filings and EEO reporting per company history; effectively a paired sister station within the Cowles Montana broadcast group, making the two economically and operationally inseparable.
KULR8 (Billings): Local Montana TV station serving the Billings market (Montana's largest DMA); a direct competitive peer for Montana local news, advertising, and sports coverage despite different ownership.

Broad incumbents

Sinclair Broadcast Group: One of the largest US local TV broadcast operators with a national footprint of network-affiliated stations; relevant incumbent comparable for station economics, retransmission strategy, and group-level advertising scale.
Nexstar Media Group: The largest US owner of local TV stations and a major consolidator of broadcast assets; comparable for network-affiliation economics, regional news operations, and digital expansion strategy that KFBB's parent pursues at smaller scale.
Gray Television: US local TV broadcaster with a portfolio heavy in small and mid-sized markets - the closest strategic analogue to KFBB's small-market Montana positioning, with comparable emphasis on local news, network affiliation, and digital platforms.
TEGNA: Major US local broadcast group operating network-affiliated stations and digital properties; relevant incumbent comparable on multi-platform local news and station-advertising dynamics.
E.W. Scripps Company: Diversified local US broadcaster with ABC/NBC/CBS affiliations and a growing digital/local news footprint; comparable on small-market station economics and network-affiliate strategy.

Others

Cowles Company: Parent conglomerate of KFBB and the broader NonStop Local Montana network; included as a related-party comparable for understanding the strategic, capital, and operational context in which KFBB operates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

kfbb compliance and trust

Trust signal

Compliance1 record

kfbb financial estimates

Financial estimate

Revenue estimate

Valuation estimate

kfbb leadership team

Management profile

Number of profiles

Profiles3 records

kfbb funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

kfbb M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kfbb

What does kfbb do?

Is kfbb a public or private company?

kfbb is a private company. It is classified as corporate owned and is currently operating.

When was kfbb founded?

kfbb was founded in -1.

Where is kfbb based?

kfbb is headquartered in Great Falls, United States, in the North America region.

Who are kfbb's main competitors?

Direct peers on record are KWYB, KTMF, KHBB and KULR8 (Billings). Broad incumbents are Sinclair Broadcast Group, Nexstar Media Group, Gray Television, TEGNA and E.W. Scripps Company. Cowles Company is listed as an others.

Does kfbb have an API?

No public API is recorded for kfbb.

What industry is kfbb in?

kfbb's product category is Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.