anamid - associação nacional do mercado e indústria digital

What anamid - associação nacional do mercado e indústria digital does

AnaMid - Associação Nacional do Mercado e Indústria Digital is a Brazilian non-profit industry association founded in 2022 and headquartered in São Paulo. Its purpose is to represent and connect organizations and professionals across the Brazilian digital market and industry, spanning four constituencies: individual professionals in marketing, communication, technology, and innovation; digital industry platforms and suppliers (e-commerce, cloud, martech, SaaS, payments); digital service providers (agencies, software houses, content producers, consultancies); and client companies that hire digital services. AnaMid operates a membership-based model with tiered annual dues (Individual R$119/year; company memberships R$708–R$4,308/year depending on size), with 5% of annual payments donated to the social organization Gerando Falcões.

The association delivers value through four core programs: (1) regional Conecta events (Conecta SP/Piracicaba, Conecta ABC, Conecta PR/Maringá and others) focused on AI, marketing, logistics, and e-commerce; (2) themed committees in SEO, Pricing, Digital Media, and Digital Influencers; (3) an exclusive member benefits program with technology and service partners including Brasoftware/Adobe, Dell, Kolek, Ummense, Quicker, and Trampos.co; and (4) the WSA Brasil awards program as the national organizer of the World Summit Awards. Governance is exercised through a President, Vice Presidents, a Board of Directors, and a Fiscal Council, with state-level leadership in 12+ Brazilian states (AM, CE, DF, GO, MG, MT, PR, RJ, RS, SC, SP).

AnaMid's go-to-market is community-led, recruiting members via its website portal and a network of regional chapters. Its strategic partnerships include a cooperation agreement with Correios to support micro and small enterprises in the digital economy, and social impact, technology, and development partnerships with Gerando Falcões, Brasoftware, and VitaminaWeb. There is no external investor, no parent company, and no disclosed revenue; the organization is funded solely through membership fees, partner contributions, and operational efficiencies.

Name

anamid - associação nacional do mercado e indústria digital

Legal name

Associação Nacional do Mercado e Indústria Digital

Website

https://anamid.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Short description

AnaMid is a Brazilian non-profit industry association founded in 2022 that represents and connects professionals, agencies, platforms, and client companies across the national digital ecosystem through tiered membership, regional chapters in 12+ states, themed committees, Conecta events, partner benefits, and the WSA Brasil awards program.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Annual Membership Fees: The association generates revenue through annual membership fees charged to both individual professionals (Pessoa Física) and companies (Pessoa Jurídica). Company fees are tiered by business size (MEI, ME/EPP, other), while individual fees are fixed. Members receive access to benefits, committees, events, and exclusive content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AnaMid (Associação Nacional do Mercado e Indústria Digital) is a non-profit industry association founded in 2022 in São Paulo, Brazil, that represents and connects organizations across the Brazilian digital market and industry. It offers paid membership programs to individual professionals and companies, providing access to regional Conecta events, themed committees (SEO, Pricing, Digital Media, Digital Influencers), exclusive partner discounts (Adobe, Dell, etc.), educational content materials, governance participation, and the WSA Brasil digital impact awards program.

Product overview

AnaMid is a non-profit industry association for the Brazilian digital market, not a technology product company. It offers a unified membership program providing access to events, thematic committees, educational content, and exclusive partner benefits. The association organizes regional Conecta events, manages WSA Brasil awards, and provides member discounts through partner companies including Adobe, Dell, Kolek, Ummense, Quicker, and recruitment platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• AnaMid Association Membership Annual membership program with two audience tiers: Individual Subscriber Members (Pessoa Física) and Associated Companies (Pessoa Jurídica, tiered by MEI/ME/EPP and Other sizes). Members receive access to events, exclusive materials, training courses, voting rights, committee participation, and partner discounts.
• Conecta Event Program Regional Conecta event series organized by AnaMid chapters across Brazilian states, bringing together digital industry entrepreneurs and professionals for networking and discussions on AI, marketing, logistics, and e-commerce.
• Thematic Committees Specialist committees focused on SEO, Pricing, Digital Media, and Digital Influencers topics, providing a collaborative environment for industry knowledge exchange among association members.
• Member Benefits Program Exclusive discounts and services offered to members through partner companies including Adobe (Creative Cloud), Dell, Kolek, Ummense, Quicker, Trampos.co, and various consulting services.
• Rich Content Materials Educational resources including SEO market panorama guides, influencer hiring guides, and market publications for member professional development.
• WSA Brasil Award Brazilian national track of the World Summit Awards, organized by AnaMid, recognizing innovative digital solutions with social impact.

Quantifiable outcome

• 5 active themed committees (SEO, Pricing, Digital Media, Digital Influencers)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• CorreioscoreStrategic or Co-development PartnerAnaMid and Correios (Brazilian Postal Service) established a cooperation agreement to support micro and small enterprises in the digital economy. The partnership aims to provide benefits and opportunities for AnaMid members through Correios logistics services.
• Gerando FalcõesminorOthersSocial impact partnership where 5% of annual membership payments (when choosing annual payment option) is donated to Gerando Falcões, a social organization focused on favela entrepreneurship.
• BrasoftwareminorChannel Partner/ Reseller/ DistributorBrasoftware, in partnership with Adobe and AnaMid, offers exclusive discounts to members: 26% discount on Creative Cloud for Teams (All Apps and Single Apps) for new licenses and perpetual license migrations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IAB Brasil (Interactive Advertising Bureau Brazil): Brazilian trade association for the digital advertising and marketing ecosystem. Direct peer to AnaMid: both serve as convening bodies for Brazil's digital industry, organize events, publish research, and represent members in policy discussions; AnaMid competes for the same corporate membership pool (agencies, platforms, advertisers).
• ABCOMM (Associação Brasileira de Comércio Eletrônico): Brazilian e-commerce trade association representing retailers, marketplaces, and digital service providers. Highly comparable: it sells annual memberships, runs regional events, and represents digital ecosystem members before government — overlapping directly with AnaMid's "Client Companies" and "Digital Service Providers" segments.
• ABRADIGI (Associação Brasileira de Digital, Games e Interatividade): Brazilian association for the digital, games, and interactivity industry. Direct peer in scope and model: membership-based, advocacy-oriented, regional presence, and focused on adjacent segments of the same Brazilian digital ecosystem AnaMid claims to represent.
• ADG Brasil (Associação dos Designers Gráficos do Brasil): Brazilian trade association for graphic and digital designers. Comparable in being a membership-based industry body for a creative/digital profession in Brazil, with chapters and member services — overlapping with AnaMid's individual professional and creative services segments.
• ABEP (Associação Brasileira de Empresas de Pesquisa): Brazilian association for market research companies. Comparable in being a Brazilian industry association with corporate membership tiers, events, and codes of practice — overlapping with AnaMid's data/analytics/marketing industry focus.

Emerging players

• ABRAGAMES (Associação Brasileira das Desenvolvedoras de Jogos Digitais): Brazilian games industry trade association. Adjacent peer operating in a specific vertical of the broader digital ecosystem AnaMid covers; comparable in being a membership association, but narrower in scope to games developers and publishers.

Broad incumbents

• WFA (World Federation of Advertisers): Global industry association for marketers and advertisers. Broader incumbent in the same ecosystem space AnaMid addresses, but operating globally and from the buy-side (brand/advertiser) perspective rather than the full Brazilian digital value chain.
• AAF (American Advertising Federation): U.S.-based national advertising trade association with federated local chapters. Comparable governance and membership model (national body + regional chapters + committees), but operating in a different geography and at a much larger scale.
• IAB (Interactive Advertising Bureau): Global umbrella body for the digital advertising industry. Analogous to AnaMid's IAB Brasil affiliate, but at the international level — establishes the standard membership-based trade association model that AnaMid mirrors for Brazil.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anamid

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about anamid - associação nacional do mercado e indústria digital