arbuste

What arbuste does

Arbuste is a single-location specialty coffee roaster and café operating as EURL ARBUSTE from 4 rue Montoir Poissonnerie in Caen, France. Founded by Jo (Joris Hadjadj), an SCA-certified barista who built his expertise in South Africa, the company roasts and retails 100% organic specialty coffee with documented single-origin provenance across Colombia, Brazil, Ethiopia, Rwanda, Indonesia, India and Peru, plus a proprietary house blend (CRÉATION). Its product portfolio also includes a curated range of professional and prosumer coffee equipment — La Marzocco, Sage, Delonghi, Comandante, Timemore, Fellow, Chemex, Aeropress and Espro — alongside accessories and home brewing gear. The technology stack is conventional artisanal roasting with on-demand grinding tailored to the customer's brewing method (espresso, French press, V60, etc.), supported by a PrestaShop-based e-commerce site; there is no proprietary AI/ML, app, or public API.

The business monetizes through four revenue streams: specialty coffee sales (€8-15 per 250g bag), in-store beverages (€2.00 espresso to €5.80 specialty drinks), paid workshops (Formation Torréfacteur 2h at €70 per participant), and equipment sales spanning €44.90 Aeropress units to €25,270 La Marzocco Strada machines. Go-to-market is product-led and direct-to-consumer, combining the physical café, a national e-commerce storefront with free shipping above €59, and a dedicated B2B Espace Pro channel for professional equipment. Customer segments are individual specialty coffee enthusiasts (primary), coffee professionals and businesses, and education seekers. Marketing leans on educational blog content, organic social (Instagram, Facebook), and in-person community-building through the café and workshops.

Arbuste is founder-owned with €13,000 of share capital, no external equity investors, no subsidiaries, and no disclosed M&A activity. Early operations were enabled by financial support from the Région Normandie for the acquisition of the roaster. The company has not disclosed revenue, headcount, or explicit funding rounds, and the only operating geography cited is France with a primary market in Normandy.

Name

arbuste

Legal name

EURL ARBUSTE

Website

https://arbustecafe.com

Company type

Private

Operating status

Operating

Short description

Arbuste is a Caen-based French specialty coffee roaster and café (EURL ARBUSTE) that roasts 100% organic, traceable single-origin coffees from Africa, Asia and the Americas, sells professional and home coffee equipment, and offers paid roasting workshops, serving individual coffee enthusiasts, professionals and education seekers across France.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting and Retail

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Organic coffee beans
• Coffee shop services
• Espresso equipment retail
• Barista training workshops

Headquarters

HQ city

Caen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Specialty Coffee Sales: Sale of 100% organic specialty coffee beans in various formats (250g, 500g, 1kg, 3kg) with options for whole bean or ground coffee. Includes single-origin coffees from Colombia, Brazil, Ethiopia, Rwanda, Indonesia, India, and signature blends. Revenue from e-commerce and in-store sales.
2. Coffee Shop Beverages: On-site consumption of hot and cold coffee drinks, teas, and specialty beverages (mocha, flat white, latte, matcha, chai latte, iced drinks). Also includes smoothies and cold-pressed juices.
3. Coffee Training and Workshops: Revenue from roasting workshops and barista training sessions. Formation Torréfacteur 2h at 70€ per participant.
4. Professional Coffee Equipment: Sale of professional-grade espresso machines, grinders, and accessories from brands like La Marzocco, Sage, Delonghi, and specialty equipment for coffee shops and professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Arbuste roasts 100% organic specialty coffee beans (single-origins from Colombia, Brazil, Ethiopia, Rwanda, Indonesia, India, Honduras, Peru, and a signature house blend) on-site in Caen, France, grinding to order based on the customer's brewing method. The company also operates a coffee shop selling hot and cold beverages, retails a curated catalog of professional and home coffee equipment (La Marzocco, Sage, Comandante, Timemore, Fellow, CHEMEX, Aeropress, ESPRO, GROSCHE, AIRSCAPE, Loveramics), and runs paid 2-hour roasting workshops.

Product overview

Arbuste is a coffee roasting workshop (atelier de torréfaction) and coffee shop located in Caen, France. The company offers a diverse portfolio of products centered around specialty organic coffee: single-origin coffees from Colombia, Ethiopia, Indonesia, Rwanda, Brazil, India, Peru, and Honduras; a house blend (Signature du torréfacteur); Swiss Water decaf; and an in-store beverage menu. Complementing the coffee offerings is a curated selection of professional and home coffee equipment including La Marzocco espresso machines for professionals, Sage espresso machines and grinders, Fellow kettles and mugs, Comandante and TIMEMORE manual grinders, CHEMEX pour-over makers, Aeropress, ESPRO french presses, Loveramics cups and accessories, AIRSCAPE storage containers, and GROSCHE moka pots. The company also provides a 2-hour roasting workshop (Formation Torréfacteur 2h). All coffees are 100% organic, traceable, and roasted artisanally on-site.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Roasted Organic Coffee Beans 100% organic specialty coffee roasted on-site in Caen and ground to order based on the customer's brewing method. Portfolio includes single-origin coffees (Sol Naciente Colombia, Hambela Wamena Ethiopia, Aceh Mandiri and Aceh Tengah Indonesia, Mbilima Anaérobique Rwanda, San José and Sao Joao Brazil, La Pradera Biomaster Colombia, Idukki Kerala India), the Création signature house blend combining Honduran and Colombian varieties, and a Swiss Water decaffeinated option. Sold in 250g to 3kg formats via the e-commerce platform and in-store, targeting home brewers and coffee enthusiasts.
• Professional Espresso Machines and Equipment Professional-grade espresso machines and equipment sold through the dedicated B2B Espace pro channel for coffee shops, restaurants, and hospitality operators. Catalog includes La Marzocco models (Linea Classic from 12,180€, Linea PB 17,820€, Linea Mini Connectée from 5,556€, GB5 21,840€, KB90 24,170€, LEVA 24,100€, GS3 AV Connectée 7,980€, MODBAR 2 groups 21,960€, STRADA 25,270€) and Delonghi machines, targeting professional buyers outfitting or upgrading commercial venues.
• Home Espresso Machines Consumer espresso machines for home use, primarily from Sage (Barista Express 729€, Barista Express Impress 829€, Barista Pro, Oracle Touch 2,599€, Filter Coffee Maker 269€) and Delonghi (Magnifica 445-545€), sold through the main e-commerce site for home baristas.
• Coffee Grinders Manual and electric coffee grinders for home and professional use, including Comandante MK4 Nitro C40 manual grinder (260€), TIMEMORE manual grinder G1/G3 (219€), and SAGE Smart Grinder Pro (259€). Sold to home brewers seeking precise grind control matched to their brewing method.
• Brewing Equipment (Pour-Over, French Press, Moka) Manual brewing equipment for specialty coffee preparation at home, including CHEMEX 6-cup glass pour-over (58,90€), Aeropress and Aeropress Go portable coffee makers, ESPRO 900ml French press (55,90€), and GROSCHE Italian moka pots. Targets home brewers exploring different manual extraction methods.
• Coffee Accessories (Kettles, Cups, Storage) Curated coffee accessories including Fellow Stagg EKG electric gooseneck kettles (239€), Fellow Carter insulated 340ml mugs (30€), AIRSCAPE metal storage containers in 250g/500g/1kg sizes (34,90€ to 49€), SAGE 480ml milk pitchers (32,90€), SAGE coffee grounds caddies, and Loveramics cup ranges (espresso, cappuccino, latte, double-wall). Sold to home brewers and specialty coffee enthusiasts seeking complementary equipment.
• In-Store Coffee Shop Service On-site consumption service at the Arbuste coffee shop in Caen offering hot and cold specialty beverages including espresso (2,00€), long black (2,80€), flat white (4,50€), latte (5,00€), mocha (5,50€), premium iced specialty drinks (5,80€), matcha, chai latte, smoothies, cold-pressed juices, and tea. Also serves as a click-and-collect pickup point for online orders.
• Formation Torréfacteur 2h Roasting Workshop 2-hour introductory workshop on the roaster profession held at the Caen location, covering roasting techniques and coffee processing. Priced at 70,00€ per participant. Open to aspiring home roasters, hobbyists, and hospitality trainees seeking hands-on training.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Arbuste-114394889959090
• Instagraminstagram.com/arbuste.cafe
• LinkedInlinkedin.com/company/arbustecafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about arbuste