Aqion

What Aqion does

Aqion is a privately-held U.S. company founded in 2000 that develops, manufactures, and distributes pharmaceutical-grade fish health medications for ornamental aquarium and pond fish, headquartered at 539 W. Commerce St., Suite 6825, Dallas, TX. The company operates under a dual-brand structure: the Aqion brand targets aquatic professionals, commercial fish operations, and serious hobbyists, while the AquaCura sub-brand delivers the same professional-grade formulations in consumer-friendly packaging for aquarium and pond hobbyists. Its product portfolio spans 15 SKUs across three therapeutic categories — antibiotics (Kanamycin Sulfate/KanaCura, Nitrofurazone/Nitro-Cura, Neomycin Sulfate/NeoCura, Oxytetracycline/OxyCura, Doxycycline, Erythromycin, Oxolinic Acid, Chloroquine Phosphate), antiparasitics (Praziquantel/Prazi-Med, Prazi-Cura Liquid), and antibacterials/antiprotozoals (Metronidazole/Metro-Cura) — sold in sizes from 10g consumer packets ($12.99-$24.99) to 250g professional jars ($95-$175).

The underlying technology consists of pharmaceutical formulations for ornamental fish disease treatment, with the company emphasizing formulations that contain no added fillers, providing more concentrated active ingredients than competing products. Aqion holds ISO 9001:2015 certification (via ANAB and PRI accreditation) and has secured FDA indexing for its Prazi-Med praziquantel products on the Index of Legally Marketed Unapproved New Animal Drugs for Minor Species, giving it regulatory legitimacy in the U.S. ornamental fish pharmaceutical market.

The business model is a hybrid direct-to-consumer and B2B channel structure. Direct-to-consumer sales are fulfilled through a Shopify-powered e-commerce storefront at aqion.com with free standard shipping and broad payment-method support (Amazon Pay, PayPal, Apple Pay, Shop Pay, major credit cards). The dealer/distributor program recruits resellers worldwide via direct outreach (719-256-0044) with professional pricing and rewarding terms, with the company claiming product distribution across 40+ countries. Revenue is generated primarily through one-time product sales at both consumer and wholesale price tiers, with no subscription, SaaS, or recurring-revenue components disclosed. The company is founder-owned, with no institutional investors, funding rounds, or parent company disclosed; no executive leadership team is publicly listed, and contact references indicate Don Gressly as a company representative.

Name

Aqion

Legal name

Aqion

Website

https://aqion.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Aqion is a Dallas-based, privately-held pharmaceutical company founded in 2000 that formulates and distributes fish health medications (antibiotics, antiparasitics, antibacterials) for ornamental aquarium and pond hobbyists and aquatic professionals, selling via Shopify DTC e-commerce and a 40+ country dealer network under dual brands Aqion and AquaCura.

Ownership category

akta.pro rank

Product category

Aquaculture Pharmaceuticals

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Generic & Private-Label Veterinary Pharmaceuticals (HLAMAEAM)

akta.pro secondary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

Keywords

• Fish health medications
• Aquarium disease treatment
• Pond fish pharmaceuticals
• Ornamental fish care
• Aquaculture antibiotics

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Product Sales: Aqion generates revenue through direct sales of fish health treatment products including antibiotics, antiparasitics, and antibacterials for aquarium and pond fish. Products are sold in various sizes from small consumer packets (10g) to bulk professional quantities (250g). The company offers wholesale pricing through its dealer program.
2. Dealer/Distribution Program: Aqion operates a dealer program for partners worldwide, providing professional pricing and products to distributors and resellers in the aquaculture and ornamental industries.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aqion manufactures and sells pharmaceutical-grade fish disease treatments — antibiotics, antiparasitics, antibacterials, and antiprotozoals — for ornamental aquarium and pond fish. Products are sold under two distinct brands: Aqion for aquatic professionals and commercial users (bulk 250g professional sizes) and AquaCura for consumer hobbyists (smaller 10g packs). The portfolio includes Praziquantel-based parasite treatments, Kanamycin, Nitrofurazone, Neomycin, Metronidazole, Oxytetracycline, Doxycycline, Erythromycin, Oxolinic Acid, and Chloroquine Phosphate.

Product overview

Aqion is a fish health products company serving the aquaculture and ornamental industries since 2000, operating two distinct brands: AquaCura for consumer hobbyists (professional-grade products in consumer-friendly packaging) and Aqion for aquatic professionals and commercial users. The product portfolio centers on pharmaceutical treatments including antibiotic medications (Kanamycin Sulfate/KanaCura, Nitrofurazone/Nitro-Cura, Neomycin Sulfate/NeoCura, Oxytetracycline/OxyCura, Doxycycline, Erythromycin, Oxolinic Acid, Chloroquine Phosphate), antiparasitic treatments (Praziquantel/Prazi-Med, Prazi-Cura, Prazi-Met), and antiprotozoal treatments (Metronidazole/Metro-Cura). Products are sold in various sizes from 10g consumer packs to 250g professional/jars, with specific formulations for fresh water, salt water, and pond environments.

Differentiator

Problem solved

Functional benefit

Brands

• AquaCura: Consumer brand created for aquatic hobbyists to access professional grade products in consumer friendly sizes and packaging.

Products and services

• Prazi-Cura Liquid (16oz) Liquid concentrate Praziquantel treatment effective in both fresh water and marine systems against flukes, tapeworms, flatworms, and Turballarians; treats up to 2,500 gallons. Sold under the AquaCura consumer brand for hobbyist pond and aquarium keepers.
• Prazi-Cura / Prazi-Med Praziquantel 250g High-end Praziquantel fish deworming powder for treating flukes, internal worms, and parasites in goldfish, koi, and tropical fish in fresh and salt water. Bulk professional size.
• Prazi-Med 10g Praziquantel FDA-indexed Praziquantel treatment formulated for koi, goldfish, and ornamental finfish; targets trematodes (flukes) and cestodes through immersion use. Consumer 10g pack size.
• Prazi-Med 50g Praziquantel FDA-indexed Praziquantel treatment in 50-gram size for koi, goldfish, and ornamental finfish targeting flukes and internal parasites through immersion.
• Prazi-Met 10g All-in-one combination treatment by AquaCura for bacterial, protozoal, and parasitic infections, combining Praziquantel and Metronidazole in 1g blister packs treating 10 gallons each.
• KanaCura 10g (Kanamycin Sulfate) Kanamycin sulfate antibiotic medication for bacterial fish diseases such as dropsy, pop-eye, fin and tail rot, and septicemia. Effective for internal infections via absorption by the fish. Treats up to 400 gallons per 10g packet.
• Metronidazole 250g (Metro-Cura) Bactericidal, antiprotozoal, and amebicide metronidazole product for treating gill diseases, hole-in-the-head disease, chilodonella, freshwater ich, and epistylis in pond fish.
• Neomycin Sulfate 250g (NeoCura) Neomycin sulfate antibiotic effective against gram-negative bacterial fish diseases including Pseudomonas and tuberculosis; works in freshwater or saltwater.
• Nitro-Cura 10g (Nitrofurazone) Nitrofurazone antibacterial treatment for Flexibacter/Columnaris, Aeromonas, Vibrio, and protozoan diseases. Treats up to 600 gallons per 10g packet. Not for use with invertebrates.
• Nitrofurazone 250g Professional bulk size of nitrofurazone antibacterial treatment for Flexibacter/Columnaris, Aeromonas, marine ulcer disease, and protozoans.
• Oxytetracycline HCL 250g (OxyCura) Oxytetracycline hydrochloride effective against gram-positive and gram-negative bacteria. Treats mouth fungus, marine ulcer disease, bacterial hemorrhagic septicemia, and cold water disease.
• Erythromycin Phosphate 250g Erythromycin antibiotic treatment for ornamental fish diseases.
• Doxycycline Hycalate 250g Doxycycline antibiotic for ornamental fish use only.
• Oxolinic Acid 250g Oxolinic acid antibiotic treatment for ornamental fish.
• Chloroquine Phosphate 250g Chloroquine phosphate treatment for ornamental fish use only. Not for human consumption.
• Dealer Program Worldwide dealer and distributor partnership program offering professional pricing, product supply, and rewarding terms to resellers serving the aquaculture and ornamental industries across 40+ countries.

Quantifiable outcome

• Products effective in treating up to 2,500 gallons (Prazi-Cura Liquid)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers the Aqion e-commerce platform, providing the online store infrastructure including product catalog, shopping cart, checkout, and payment processing capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Pinterestpinterest.com/sharer.php?u=https://www.aqion.com/products/praziquantel-250g-jar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqion