eurobrand sp. z o.o.

Name

eurobrand sp. z o.o.

Legal name

Eurobrand Sp. z o.o.

Website

https://apetitki.com.pl

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Product category

Confectionery Manufacturing

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060), Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

akta.pro secondary industry

Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)

Keywords

• Confectionery manufacturing
• Private label sweets
• Branded biscuits waffles
• Gummy candies production
• Sugar-free confectionery

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Confectionery product sales: Eurobrand generates revenue through the sale of branded confectionery products under its three proprietary brands: Apetilki (meringues, biscuits, waffles), Blublo (gummies, lollipops, multivitamin products), and Naturfit (health-oriented snacks). Products are sold through retail and distribution channels to end consumers.
2. Private label manufacturing: Eurobrand manufactures products for retailer/store brands under its 'Robimy marki własne' (We make own brands) program, providing manufacturing capabilities to create products under third-party brand names.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Eurobrand Sp. z o.o. manufactures and sells Polish confectionery products under three proprietary brands — Apetilki (meringues, Petit Beurre biscuits, layered waffles, sponge cakes, sękacz), Blublo (gummy candies, marshmallows, printed lollipops, multivitamin jellies), and Naturfit (sugar-free dry waffles, podpłomyki flatbreads). The company also produces private-label confectionery for retail chains under its "Robimy marki własne" (We make own brands) program.

Product overview

Eurobrand Sp. z o.o. is a Polish confectionery manufacturer founded in 2013, operating as a single-platform producer rather than a modular software company. The company manages three distinct candy brands: APETILKI (main brand offering meringues, biscuits, waffles, and sponge cakes), BLUBLO (children-focused brand featuring gummy candies, marshmallows, and lollipops), and NATURFIT (health-conscious line with sugar-free and reduced-sugar options). Eurobrand also provides private label manufacturing services for retail partners, producing confectionery under retailer brand names.

Differentiator

Problem solved

Functional benefit

Brands

• Apetilki: Main brand offering meringues (bezy), biscuits (herbatniki Petit Beurre), sponge cakes (biszkopty), wafers (wafle przekładane), and traditional sękacz cake
• Blublo
• Naturfit

Products and services

• Apetilki (brand)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wawel SA: Wawel is one of Poland's largest and most established confectionery manufacturers, producing chocolates, pralines, candies and biscuits under its own brand and private label. Directly comparable to Eurobrand as a Polish-based branded confectionery manufacturer serving retail and private label channels.
• Colian (ZPC Otmuchów, Jutrzenka, Mieszko): Colian is a major Polish confectionery and food group combining brands such as Jutrzenka, Mieszko, and ZPC Otmuchów across candy, wafers, biscuits, and gummies. Directly comparable to Eurobrand as a multi-brand Polish confectionery manufacturer operating in overlapping product categories (wafers, biscuits, gummies, hard candy).
• Solidarność (Solid Brand): Solidarność is a Polish confectionery company focused on hard candies, lollipops, toffees, and related sugar confectionery sold under the 'Solid' brand. Directly comparable to Eurobrand's Blublo gummies/lollipops range and operates in similar Polish retail channels.
• ZPC Otmuchów (Colian subsidiary): ZPC Otmuchów is a Polish confectionery manufacturer specializing in biscuits, wafers, and baked snacks, with strong positions in retail private label. Comparable to Eurobrand's Apetilki wafer and biscuit lines and as a private label manufacturer for Polish retail.
• Jutrzenka (Colian): Jutrwenka is a heritage Polish sugar confectionery brand offering hard candies, toffees, and chocolate-coated sweets. Comparable to Eurobrand's Blublo sugar confectionery portfolio and competes for the same Polish retail shelf space.

Broad incumbents

• Haribo: Haribo is the global leader in gummy and jelly confectionery with broad product lines and international distribution. Comparable to Eurobrand's Blublo gummies line as a broader incumbent operating in the same sugar confectionery category at significantly greater scale.
• Storck (August Storck KG): Storck is a large German confectionery manufacturer producing lollipops (Chupa Chups), toffees, gums, and chocolate across multiple brands. Comparable to Eurobrand's Blublo lollipops and sugar confectionery lines as a broader international incumbent in adjacent categories.
• Perfetti Van Melle: Perfetti Van Melle is a major international confectionery manufacturer producing gummies, marshmallows, lollipops, and gums under brands such as Mentos, Chupa Chups, and Smint. Comparable to Eurobrand's Blublo gummies/marshmallows/lollipops portfolio as a broad incumbent operating in the same sugar confectionery space.
• Mondelez International: Mondelez is a global packaged confectionery and snacks giant owning brands such as Cadbury, Milka, Oreo, and Toblerone, with extensive private label manufacturing operations. Comparable to Eurobrand as a broad incumbent across confectionery categories including biscuits and sugar confectionery, though operating at vastly greater scale and geographic breadth.
• Nestlé Polska: Nestlé is one of the world's largest food and confectionery manufacturers with a deep presence in Poland producing chocolate, sugar confectionery, and biscuits under global brands. Comparable to Eurobrand as a broad incumbent across chocolate and sugar confectionery with a Polish manufacturing footprint and retail private label capability.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eurobrand sp. z o.o.