Anyone Can

What Anyone Can does

Anyone Can is an adaptive outdoor adventure provider founded in 2019 by the husband-and-wife team Vicky and Chris, operating primarily from the Lake District in the United Kingdom as an LLP. The company delivers adapted canoeing, sailing, rock climbing, and caving activities for individuals with mobility, visual, auditory, communication, and cognitive disabilities, as well as for their families, friends, and organised school/youth groups. Its service is built on a portfolio of purpose-built adaptive equipment — including the wheelchair-accessible Freedom powerboat with a 900mm access ramp, solo canoe sailing boats with controls routed to a fixed rack, outrigger/stabiliser-equipped canoes, accessible tipi tents with tiered transfer stools, and portable hoist/toilet systems — supported by instructors qualified under the Royal Yachting Association and British Canoe Union.

The business generates revenue through direct bookings of day adventures, multi-day expeditions in the Lake District, Scotland, and Spain, inclusive leadership training, and accessible Duke of Edinburgh Award programmes, priced on a per-person basis from approximately £33 for a taster day to over £1,700 for a week-long Scotland canoe expedition, with group discounts offered for three or more participants. Distribution is direct-to-consumer via the anyonecan.uk website and calendar of public trips, supplemented by the MyCumbria Card discount programme for Cumbrian families, a Beyonk third-party booking integration, and referral relationships with disability charities (Phab, Backup, Disability Snowsports UK, Fullfill the Wish) and accessible accommodation providers. The company operates primarily from National Trust Fell Foot park on Windermere for watersports and Ingleton in the Yorkshire Dales for caving and climbing; it holds an AALA adventure activities licence (R2588), is a Duke of Edinburgh approved provider and Institute of Outdoor Learning member, and has received European Agricultural Fund for Rural Development grant funding to acquire its Freedom powerboat and mobile canoe fleet.

Name

Anyone Can

Legal name

Anyone Can LLP

Website

https://anyonecan.uk

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Anyone Can is a UK-based adaptive outdoor adventure provider, founded in 2019, delivering adapted canoeing, sailing, rock climbing, and caving to people with disabilities and their families using purpose-built equipment and qualified instructors.

Ownership category

akta.pro rank

Product category

Adaptive Outdoor Adventure Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Recreational and Vacation Camps (except Campgrounds) (721214), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Educational Services (8200)

akta.pro primary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

akta.pro secondary industries

Adaptive & Special Needs Personal Training (HSADAAAL), Instructor-Led Skills Academies (Climbing, Paddling, Mountaineering Schools) (THAAAOAI), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Outdoor & Survival Skills Lessons (Bushcraft, Navigation, Foraging) (THAJAKAM), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG), Certification & Training Providers (Wilderness First Aid, Lifeguard, Guide Training) (THAAAOAF)

Keywords

• Adaptive outdoor adventures
• Accessible adventure activities
• Disability adventure training
• Inclusive outdoor recreation
• Adaptive canoeing and sailing

Headquarters

HQ city

Ulverston

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Day Adventures: Full-day adventure activities including canoeing, rock climbing, caving, sailing. Includes equipment, instructors, lunch. Public open trips and private bookings available.
2. Multi-day Expeditions: Weekend and multi-day adventure trips including accommodation, meals, camping equipment. Examples include Windermere canoe camp-outs, Great Glen Scotland crossings, Scottish coastal yacht sailing.
3. Inclusive Leadership Training: Training programs for instructors and organizations on inclusive outdoor adventure techniques.
4. Accessible Duke of Edinburgh: Specialized programs enabling participants with disabilities to complete Duke of Edinburgh Award scheme.
5. Schools and Groups Residential: Customized programs for school groups and residential adventure experiences adapted for various abilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Anyone Can delivers adapted outdoor adventure activities and training for people with disabilities across four core sports — canoeing, sailing, rock climbing, and caving — through day adventures, multi-day expeditions (including Scotland canoe crossings and Scottish coastal yacht sailing), and accessible bushcraft camping. Offerings span taster days, progressive skill courses, bespoke private adventures, schools/groups residentials, Inclusive Leadership Training for instructors, and Accessible Duke of Edinburgh Award programs. All activities are adapted for mobility, visual, auditory, and cognitive disabilities using proprietary adaptive equipment (Freedom powerboat, adaptive seating, harnesses, hoists, radio guidance) and British-qualified instruction.

Product overview

Anyone Can is an accessible adventure company offering adaptive outdoor activities for people with disabilities. The core offering consists of four main activity categories: rock climbing, canoeing, sailing (including Sea Pig day yacht and Scottish coastal yacht), and caving. These are supported by Freedom, a wheelchair-accessible powerboat that serves as a mobile base and safety vessel. The product portfolio includes progressive programs from taster days to multi-day expeditions (including cross-Scotland journeys), specialized holidays (Spain rock climbing), and wilderness camping experiences with adaptive equipment. All activities are adapted for mobility, visual, auditory, and cognitive needs using specialized equipment and techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Canoeing on Windermere Adaptive open canoeing activities on Windermere and other waterways, with outriggers, supportive seating, and transfer assistance for wheelchair users and people with mobility impairments. Open to individuals, families, and groups.
• Canoe Sailing
• Sea Pig Day Yacht Sailing
• Yorkshire Caving
• Rock Climbing
• Great Glen Canoe Expedition (Scotland) Six-day expedition paddling the Great Glen from Fort William to Inverness (60 miles), using the Freedom powerboat for support and accessible camping, offering progression from flat water to river paddling.

Quantifiable outcome

• Enables participation in outdoor adventures for people with wide range of disabilities including wheelchair users, visually impaired, hearing impaired, and those with cognitive disabilities
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• National Trust (Fell Foot)coreStrategic or Co-development PartnerFell Foot park operated by National Trust serves as Anyone Can's primary watersport base. Includes accessible facilities: Changing Place, accessible shower, level access cafe, off-road wheelchair loan. Anyone Can pays fee for client use of Active Base facilities.
• AALA (Adventure Activities Licensing Authority)coreOthersLicensed adventure activity provider under AALA scheme (Licence No. R2588), providing regulatory compliance and credibility for adventure activities with children and vulnerable groups.
• Institute of Outdoor LearningminorOthersProfessional membership organization for outdoor learning practitioners. Provides professional development and networking resources.
• Phab CommunityminorStrategic or Co-development PartnerCharity promoting inclusive activities for people with physical disabilities and brain injuries. Shared mission of enabling participation.
• Duke of Edinburgh's AwardcoreStrategic or Co-development PartnerApproved activity provider for DofE award scheme, enabling participants with disabilities to complete their Bronze, Silver, and Gold awards.
• MyCumbria CardcoreGTM or Marketing PartnerDiscount partnership program with over 250 local Cumbrian offers. Anyone Can offers discounted family adventures for card holders living/working in Cumbria (CA/LA postcodes).
• Emma Briggs DesignminorOthersDesigned accessibility icons used throughout Anyone Can website and materials.
• Disability Snowsports UKminorStrategic or Co-development PartnerSupported their fundraising ball with adventure day prize donation in 2022.
• Backup (spinal cord injury charity)minorStrategic or Co-development PartnerSupported 2021 Backup Ball auction with sailing adventure day prize.
• Fullfill the WishminorStrategic or Co-development PartnerSupported 2021 fundraising ball with climbing adventure day prize.
• Leeds Para Climbing ClubminorStrategic or Co-development PartnerRan supported 'Paddle the Length of Windermere' challenge at cost for charity in 2022.
• Largs Yacht HavencoreStrategic or Co-development PartnerMarina location for Scotland coastal yacht sailing trips. Meeting point for 07-11 September 2026 voyage.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Calvert Trust: UK charity operating accessible outdoor adventure centres in the Lake District, Exmoor, and Kielder, offering canoeing, climbing, sailing, and other activities for people with disabilities. Closest direct competitor in adaptive multi-activity adventure with residential offerings.
• Bendrigg Trust: Cumbria-based charity providing outdoor adventure courses for disabled and disadvantaged people, with residential programming and activities overlapping Anyone Can's core four. Direct regional competitor in the Lake District adaptive adventure market.

Emerging players

• Disability Snowsports UK: UK adaptive snowsports charity providing skiing and snowboarding instruction for people with disabilities. Comparable mission and adapted-instruction approach, but seasonal/winter focus rather than year-round water/climbing/caving.
• Backup Trust: UK charity supporting people with spinal cord injury, including adventure activity grants and events. Comparable participant base and adaptive activity ethos, with overlap in sailing prize-donations and adaptive sailing opportunities.

Broad incumbents

• Outward Bound Trust: Large UK outdoor education charity running residential courses for young people, including adaptive programming. Comparable activity portfolio (climbing, canoeing, sailing) but broader mainstream mission; competes for school and youth-organization bookings.

Others

• British Canoeing: UK national governing body for paddle sports, providing instructor qualifications (used by Anyone Can). Relevant as the credentialing body rather than a competitor, but membership signals legitimacy in adaptive canoe instruction.
• Royal Yachting Association: UK national governing body for sailing, including adaptive sailing programs. Sets instructor qualifications cited by Anyone Can and runs accessible sailing initiatives that overlap in methodology though not in commercial trips.
• Phab: UK charity promoting inclusive activities for people with physical disabilities. Anyone Can is a member and co-markets with Phab; Phab's network provides referral and credibility benefits for adaptive adventure providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/anyonecanuk
• LinkedInlinkedin.com/company/anyonecanuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anyone Can