cardif el djazair

What cardif el djazair does

Cardif El Djazaïr is a private Algerian insurance company and subsidiary of BNP Paribas Cardif, the insurance arm of BNP Paribas Group. Founded in 2006 and headquartered in the Bab Ezzouar business district of Algiers, the company operates exclusively as a bancassurance provider, distributing four core insurance products through two banking partners: CNEP Banque (which also holds a 15% equity stake in the insurer) and BNP Paribas El Djazaïr. Its product portfolio comprises Assurance Emprunteur (borrower/creditor insurance covering loan repayment in case of death or disability), Assurance Santé (individual and collective health insurance including third-party-payment arrangements with healthcare facilities), Prévoyance (providence insurance providing lump-sum payouts on death or disability), and Assurance Voyage (travel insurance segmented into regional formulas including Hadj & Omra).

The company generates revenue primarily through recurring insurance premiums collected under written contracts sourced at the point of banking relationship. It does not sell directly to consumers and has no disclosed proprietary technology stack, instead leveraging the digital infrastructure, data science tools, product frameworks, and ESG investment capabilities of parent BNP Paribas Cardif — a global bancassurance leader present in more than 30 countries. In 2022, Cardif El Djazaïr established a dedicated Direction de l'Impact et de l'Innovation to broaden insurance accessibility and align with the parent's responsible investment policy.

Its customer base spans individual banking customers of CNEP Banque and BNP Paribas El Djazaïr, as well as employers subscribing to group health plans. End-customers are reached through bank branches, partner digital platforms, and advisory services. The company is privately held, with CNEP Banque holding a 15% minority stake and BNP Paribas Cardif retaining operational control as parent. No public revenue, headcount, or funding data is disclosed.

Name

cardif el djazair

Legal name

Cardif EL Djazaïr

Website

https://cardifeldjazair.dz

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Cardif El Djazaïr is an Algerian bancassurance subsidiary of BNP Paribas Cardif, founded in 2006, offering borrower, health, providence, and travel insurance distributed exclusively through CNEP Banque and BNP Paribas El Djazaïr to individual banking customers and corporate group health subscribers across Algeria.

Ownership category

akta.pro rank

Headquarters

HQ city

Alger

HQ country

Algeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premium Revenue: Cardif El Djazaïr generates revenue through insurance premiums paid by customers for coverage including borrower insurance, health insurance, provident/precident insurance, and travel insurance. These are recurring premium payments under written insurance contracts distributed through banking partner channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cardif El Djazaïr is a bancassurance insurer in Algeria distributing four personal insurance product lines — borrower (credit) insurance, health insurance, provident (death/disability) insurance, and travel insurance — exclusively through its banking partners CNEP Banque and BNP Paribas El Djazaïr. The company operates as the Algerian subsidiary of BNP Paribas Cardif, leveraging the parent's insurance expertise and brand to deliver personal protection products at the point of banking relationship.

Product overview

Cardif El Djazaïr offers a unified portfolio of four core insurance products distributed exclusively through banking partners CNEP Banque and BNP Paribas El Djazaïr. The product suite includes Assurance Emprunteur for credit protection, Assurance Santé for health coverage, Prévoyance for death/disability protection, and Assurance Voyage for travel coverage. These products are designed to provide comprehensive personal protection across the financial services lifecycle, with the bancassurance model enabling integrated distribution alongside banking products.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 99% of loan insurance applications approved in France under the Atout Emprunteur contract in 2023
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• CNEP BanquecoreChannel Partner/ Reseller/ Distributor · 1 January 2006CNEP Banque is a leading Algerian bank specializing in savings and real estate financing. It serves as Cardif El Djazaïr's primary distribution partner, offering insurance products through its nationwide branch network. CNEP Banque also holds a 15% equity stake in Cardif El Djazaïr, making it a significant shareholder and strategic partner in the bancassurance joint venture. The partnership enables integration of insurance products into banking offerings, providing customers with access to borrower insurance, health insurance, provident insurance, and travel insurance through CNEP Banque branches.
• BNP Paribas El DjazaïrcoreChannel Partner/ Reseller/ Distributor · 1 January 2006BNP Paribas El Djazaïr is a private banking subsidiary of the BNP Paribas Group operating in Algeria. It distributes Cardif El Djazaïr insurance products including borrower insurance, health insurance, and provident insurance to its individual and corporate customers. The partnership leverages BNP Paribas El Djazaïr's existing customer relationships to provide integrated financial protection solutions alongside banking services.
• BNP Paribas CardifflagshipStrategic or Co-development Partner · 1 January 2006BNP Paribas Cardif is the insurance division of the BNP Paribas Group and the parent company of Cardif El Djazaïr. Present in over 30 countries, BNP Paribas Cardif is a world leader in bancassurance specializing in borrower insurance, provident insurance, and savings products. Cardif El Djazaïr operates as the Algerian subsidiary, benefiting from BNP Paribas Cardif's global expertise, brand recognition, technology infrastructure including data science tools, and responsible investment capabilities (ESG integration since 2008). The parent company provides product development support, operational frameworks, and strategic guidance.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Société Algérienne des Assurances (SAA): Leading Algerian general insurer offering life, health, and property & casualty products through agency and bancassurance channels. Closest domestic peer in product mix and distribution approach, competing for the same bank-partner slots and customer wallets.
• Caisse Algérienne des Assurances et de Transport (CAAT): Major Algerian state-owned multi-line insurer covering motor, transport, fire, and personal lines. Directly comparable as a domestic insurance carrier competing for bancassurance distribution partnerships and corporate health/pension mandates.
• AXA Assurance Algérie: Algerian subsidiary of AXA offering life, health, and P&C products via agents and banking partners. Comparable as a foreign-affiliated Algerian insurer competing for the same bancassurance shelf space and corporate health contracts.
• Allianz Assurance Algérie: Algerian arm of Allianz providing life, health, motor, and property insurance. Similar to Cardif El Djazaïr as a global insurer's local subsidiary leveraging parent expertise while competing in the same bancassurance and broker channels.
• Salama Assurances Algérie: Algerian insurer active in life, health, and P&C, with bancassurance partnerships. A comparable mid-sized domestic carrier pursuing similar bank-distribution-led growth strategies.
• Trust Insurance Algeria: Algerian general insurance company offering personal and commercial lines including credit and health. Overlaps with Cardif El Djazaïr on creditor and individual health cover distributed through financial institutions.

Broad incumbents

• CNP Assurances: France's leading bancassurance carrier (parent of CNP Assurances Holding) with deep historical ties to French retail banks. Closest international peer to Cardif El Djazaïr's bancassurance DNA, especially for borrower and provident products.
• Crédit Agricole Assurances: Insurance arm of Crédit Agricole group, a European bancassurance leader serving customers through the parent bank's branch network. Highly comparable to BNP Paribas Cardif's model and therefore to Cardif El Djazaïr's distribution logic.
• Société Générale Assurances: Insurance subsidiary of Société Générale, distributing life, provident, and borrower insurance through the parent bank's retail and private banking networks in multiple European and African markets. Directly mirrors the BNP Paribas Cardif / Cardif El Djazaïr bancassurance construct.

Regional players

• Gulf Insurance Group (GIG) – Algeria: Regional MENA insurance group with Algerian operations offering personal and commercial lines. Comparable as a foreign-affiliated multi-line insurer pursuing bancassurance and corporate distribution in the same North African market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https://cardifeldjazair.dz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cardif el djazair