andreas-hermes-akademie

What andreas-hermes-akademie does

Andreas Hermes Akademie (AHA), legally Andreas Hermes Akademie im Bildungswerk der Deutschen Landwirtschaft e.V., is a registered non-profit educational association founded in 1949 and headquartered in Berlin, with a registered office in Bonn. It delivers continuing education, training, coaching, consulting, conferences and certified qualifications (CECRA, EFQM, DVCT, DGQ) for farmers, farm families, agricultural associations, the agri-food industry, rural-development practitioners and international development partners. Its methodological stack combines personal-development frameworks such as Neuro-Linguistic Programming, Transactional Analysis, the Persolog personality model, systemic organizational development, design thinking, agile methods and business simulation, applied with an approximately 60% practice / 40% trainer-input format. Its product surface spans the agrarcampus program for rural-area development, dialogue formats, expert lectures, the b|u|s International training program, and certified qualification tracks; a new seminar on generative AI for agricultural operations was added to the catalog in 2026.

AHA's go-to-market combines event-driven delivery (in-person seminars, workshops, conferences, study trips and blended online formats), enterprise-style field sales to associations and corporate agri-food clients, and community-led programs such as the Young Leaders Incubation Programme (YLIP) and PIJeL cohort training. Revenue derives from training and seminar fees (e.g., EUR 295 per participant for AI courses; EUR 335–682 tiered per participant for resilience training), individual coaching and consulting, certification programs, conference organization and — internationally — contracts with BMZ, GIZ and AgriCord for development cooperation projects. Pricing is publicly disclosed on a per-program, per-participant basis; no subscription or enterprise license model is offered.

Internationally, AHA has run capacity-building programs since 2006 in partnership with GIZ, BMZ and AgriCord across francophone and anglophone Africa (Burkina Faso, Benin, Ivory Coast, Ethiopia, Tunisia, Tanzania, South Africa, Madagascar), South Asia (India), Central Asia (Mongolia) and Eastern Europe, and maintains strategic alliances with WFO, SACAU, KENAFF, EAFF and UNPR-B. In June 2026 AHA co-published the 'Farmers' Organisations – a Handbook' with the World Farmers' Organisation. The organization is led by Managing Director Dr. Andreas Quiring and Director International Nicole Bolomey, alongside directors for agrarcampus and rural development, with a team of 30+ staff and a network of 100+ internationally trained trainers.

Name

andreas-hermes-akademie

Legal name

Andreas Hermes Akademie im Bildungswerk der Deutschen Landwirtschaft e.V.

Website

https://andreas-hermes-akademie.de

Company type

Private

Founded year

1949

Operating status

Operating

Short description

Andreas Hermes Akademie is a 75-year-old German non-profit association that delivers training, coaching, consulting, conferences and certified qualifications for farmers, agricultural associations, the agri-food sector and rural communities across Africa, India, Mongolia and Eastern Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training and Seminar Fees: Revenue from conducting seminars, workshops, and training sessions for individuals and organizations in agriculture and rural development
2. Coaching and Consulting: Individual confidential support and organizational consulting services
3. Conferences and Events: Event organization and management including dialogue formats and presentations
4. International Development Projects: Contracts with BMZ, GIZ, and other development organizations for international cooperation projects in Africa, India, and Mongolia
5. Certified Qualifications: Certification services including CECRA, EFQM, DVCT, and DGQ certifications

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Andreas Hermes Akademie provides continuing education, training, coaching, and organizational development for leaders and members of agricultural associations, cooperatives, and rural organizations. The Akademie conducts seminars, workshops, conferences, dialog formats, and certified qualification programs aimed at strengthening personal, professional, and organizational capacities within the agricultural sector in Germany and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Trainings, Seminare und Workshops Continuing-education trainings, seminars, and workshops for farmers, agricultural association leaders, and rural professionals covering personality development, professional skills, and organizational topics.
• Beratung und Coaching Advisory and coaching services for individuals, teams, and organizations in the agricultural sector, including systemic organizational development and personal coaching.
• Tagungen und Veranstaltungen Conferences and events for agricultural associations and stakeholder groups, providing platforms for exchange, networking, and dialog on sector topics.
• Dialogformate Structured dialog formats facilitating exchange between farmers, associations, and other agricultural stakeholders.
• Zertifizierte Qualifikationen Certified qualification programs for agricultural professionals, combining personality, communication, and sector-specific skill development.
• agrarcampus Online campus offering digital learning content and courses for the agricultural sector, supplementing in-person training.
• Farmers' Organisations Handbook Handbook on farmer-organization development providing methodology and reference content for international development practitioners.
• Internationale Kooperationsprojekte Multi-year development cooperation projects implemented with partners such as GIZ and AgrarBündnis to strengthen farmer organizations abroad.

Quantifiable outcome

• 100+ trainers trained internationally
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and major.

• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)coreStrategic or Co-development PartnerGerman development agency - Primary implementation partner for international training and development projects since 2006
• AgriCordcoreStrategic or Co-development PartnerInternational agri-agency network - Strategic partner for farmer organization development and South-South cooperation
• WFO (World Farmers' Organisation)coreStrategic or Co-development PartnerGlobal farmers' organization representing farmers worldwide - Co-developed handbook for farmers' organizations and ongoing partnership in international development
• SACAU (Southern African Confederation of Agricultural Unions)coreStrategic or Co-development PartnerRegional farmers' organization for Southern Africa - Partner in climate resilience programs and organizational capacity building
• KENAFF (Kenya National Farmers' Federation)majorStrategic or Co-development PartnerNational farmers' federation in Kenya - Partner in sustainable service development for smallholder farmers
• EAFF (East African Farmers Federation)majorStrategic or Co-development PartnerRegional farmers' organization for East Africa - Partner in farmer organization development programs
• UNPR-BmajorStrategic or Co-development PartnerPartner in organizational development and capacity building initiatives
• German Farmers' Association (Deutscher Bauernverband)coreStrategic or Co-development PartnerParent organization providing expertise and connections in German agriculture for international cooperation work

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DLG (Deutsche Landwirtschafts-Gesellschaft): German agricultural society with a broad training, certification and event portfolio (including DLG-Akademie). Comparable as a long-standing German agricultural education and quality-standardization organization, though much larger in scope than AHA.
• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit): German federal agency for international development cooperation. Both AHA and GIZ deliver farmer-empowerment and capacity-building programs in Africa and Asia; GIZ is also AHA's primary implementation partner. Comparable mandate on agricultural development projects.
• Bundesinformationszentrum Landwirtschaft (BZL): Federal German information center for agriculture providing training, education and information resources to farmers. Comparable audience and educational mandate, though government-funded rather than association-based.

Direct peers

• DEULA Bundesverband: Federation of German agricultural training centers offering vocational and continuing education for farmers, machinery operators and rural professionals. Directly comparable business model of seminar-based agricultural training and certification delivery.
• AgriCord: International network of agri-agencies funding and coaching farmer organizations in developing countries. Direct overlap with AHA's farmer-organization capacity-building mission and partner in the same project geographies.
• Sequa gGmbH: German non-profit that delivers international cooperation, training-of-trainers and capacity-building programs, often in partnership with GIZ and German industry associations. Closely comparable model to AHA's international cooperation arm.
• SACAU (Southern African Confederation of Agricultural Unions): Regional farmers' organization in Southern Africa partnering with AHA on climate-resilience capacity building. Comparable as a continental farmers' association delivering member services and training, with whom AHA co-delivers programs.

Emerging players

• Nuffield Farming Scholarships Trust: International agricultural scholarship organization focused on leadership and personal development of farmers and agri-professionals. Comparable mission of developing young agricultural leaders, though smaller in continental reach than AHA.
• CEJA (European Council of Young Farmers): European umbrella organization representing young farmers, running leadership training and exchange programs. Directly comparable to AHA's YLIP cohort training for young agricultural leaders.

Regional players

• Anders Landwirtschaften / Forum SyngéVerde: Regional capacity-building and farmer-empowerment organizations operating across Africa and Asia with German development funding. Comparable international development training footprint, though with different thematic focus (food security vs. organizational development).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/aha_akademie

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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