What Arkenzoo.se does

Arken Zoo is a Swedish omnichannel pet retail platform operating under the Musti Group Nordic umbrella, which is positioned as the largest pet concept in the Nordic region. The company sells pet food, treats, accessories, toys, and specialized veterinary food for dogs, cats, and small animals through its e-commerce site arkenzoo.se and a network of over 100 physical retail stores across Sweden. In addition to retail, Arken Zoo operates in-house veterinary clinics (Arken Zoo Veterinärkliniker) and pet health services (Arken Zoo Djurhälsa) offering grooming, paw care, vaccination, surgery, and digital consultations. The company also runs a customer loyalty program (Kundklubben), a no-commitment subscription service for recurring pet product delivery, and a Bambuser-powered liveshopping channel for live video commerce.

The business model combines unit-priced product sales (ranging from approximately 49.90 kr to 499 kr+), professional service fees for grooming and veterinary care, and recurring subscription revenue. The technology stack is centered on a standard e-commerce platform augmented by a wide martech layer including Google Analytics, Microsoft Clarity, Dynamic Yield, Hello Retail, Criteo, Adform, Optimove, and Bambuser for personalization, retargeting, and live video shopping. Arken Zoo also markets owned private-label sub-brands — Little&Bigger, Basic, and Feel Active — alongside major third-party brands such as Royal Canin, Hill's, Acana, Purenatural, and KONG. Distribution is exclusively domestic (Sweden), with home delivery, store pickup, and in-store service fulfillment. Revenue figures are not separately disclosed and are consolidated into Musti Group Nordic's group reporting.

Name

Arkenzoo.se

Legal name

Arken Zoo

Website

https://arkenzoo.se

Company type

Private

Operating status

Operating

Short description

Arken Zoo is a Swedish omnichannel pet retailer and subsidiary of Musti Group Nordic, selling pet food, accessories, and veterinary food through 100+ physical stores and arkenzoo.se, with in-store grooming, veterinary clinics, a subscription service, and a loyalty program serving individual pet owners across Sweden.

Ownership category

akta.pro rank

Product category

Pet Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Pet Toys & Enrichment Retail (CRALAHAE), Pet Supplies Retail (CRALAIAI)

Keywords

• Pet retail stores
• Pet food supplies
• Veterinary pet care
• Pet grooming services
• Online pet shop

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Product Sales: Retail sale of pet food, accessories, toys, and pet care products through online store and physical retail locations.
2. In-Store Services: Professional pet services including grooming (hundtrim), paw care (tassvård), and veterinary clinics.
3. Subscription: Subscription service for recurring pet product purchases with no commitment period.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Arken Zoo operates a combined online and physical pet retail platform selling pet food (dry, wet, fresh, grain-free), veterinary food, treats, accessories, toys, and care products for dogs, cats, and small animals across more than 100 stores in Sweden. The company also provides in-store pet services through Arken Zoo Djurhälsa (pet grooming, nail trimming) and Arken Zoo Veterinärkliniker (vaccination, surgery, digital consultations), and offers a subscription service for recurring pet product delivery.

Product overview

Arken Zoo is a comprehensive pet retail platform combining an online e-commerce store with over 100 physical retail stores across Sweden. The core offering includes pet food (dry, wet, fresh, and grain-free variants), veterinary food, treats, and accessories for dogs, cats, and small animals. The company integrates physical and digital services including live shopping broadcasts, pet health services (grooming, nail trimming), and veterinary clinics offering vaccination, surgery, and digital consultations. A subscription service provides recurring delivery of pet products. The brand portfolio includes owned sub-brands like Little&Bigger (toys, beds, scratching posts) and Basic (affordable accessories), alongside third-party brands including Royal Canin, Hills, Acana, Purenatural, KONG, and others.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

One partnership is on record.

• Musti Group NordiccoreOthersParent company - Arken Zoo is part of Musti Group Nordic, which is the largest pet concept in the Nordic region. The company operates under the Musti Group umbrella.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Musti Group Nordic: Parent company of Arken Zoo and the largest pet concept in the Nordics, operating multiple retail brands across Finland, Sweden, Norway, and the Baltics. Directly comparable omnichannel pet retail model with shared services, sourcing, and loyalty mechanics.
• Fressnapf: Europe's largest pet specialty retailer with 1,900+ stores across multiple countries including the Nordics via Maxi Zoo. Broader geographic footprint and broader assortment make it a scaled incumbent rather than direct Sweden-only competitor.
• PetSmart: North America's largest specialty pet retailer with combined retail, services (grooming, training, PetsHotel), and veterinary (Banfield) operations. Comparable omnichannel pet care concept, though geographic focus is the US/Canada.
• Petco Animal Supplies: US-focused pet retail and services operator offering full-service pet care including veterinary, grooming, and training. Closely aligned omnichannel model to Arken Zoo's retail + Djurhälsa + Veterinärkliniker stack, though in a different geography.

Direct peers

• Maxi Zoo: Scandinavian pet retail chain owned by Fressnapf, operating physical stores across Sweden and Norway with similar product mix (food, accessories, small animal). Most direct brick-and-mortar competitor in Arken Zoo's home market.
• Zooplus: Leading European online pet retailer (now part of Hellman & Friedman) operating across Sweden with deep assortment in pet food and accessories. Direct competitor for Arken Zoo's e-commerce orders, though lacking physical stores and in-store services.
• Pets at Home: UK's largest pet care company with a combined retail + veterinary (Vets4Pets) + grooming (Groom Room) + subscription model that closely mirrors Arken Zoo's omnichannel service mix. Highly comparable business model, though UK-only.
• Bitiba: European online pet supplies retailer (part of the Zooplus group) operating in Sweden with discount-led positioning in pet food and accessories. Direct e-commerce competitor to arkenzoo.se, especially for price-sensitive online shoppers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ArkenZoo
• LinkedInlinkedin.com/company/arken-zoo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arkenzoo.se