What Arco Educação does

Arco Educação is a private Brazilian education technology group that operates a multi-brand portfolio serving K-12 schools, teachers, students, and families across Brazil. The company reaches 12,000+ schools and approximately 4 million students, equivalent to 1 in 3 private school students in Brazil, with an 80+ average NPS across its brand portfolio. Its offering is organized across four solution categories: teaching systems (SAS Educação, COC, Geekie, Sistema Positivo, SAE Digital, Conquista), school franchise (Ways Bilingual School), supplementary education (PES English, International School, Escola da Inteligência, Programa Pleno, Nave à Vela, Gênio das Finanças, Edify, Maralto), and school management and financial solutions (isaac, ClassApp, ActiveSoft). Performance-based evidence includes 37 of the top 100 ENEM-performing schools and 197 of the top 500 using Arco solutions.

The group's core technology integrates digital learning platforms with traditional pedagogical content, with Geekie specifically positioned around adaptive and personalized learning. The school management stack (isaac for ERP and financial services, ClassApp for communication and payments, ActiveSoft for school administration) provides a software layer over school operations. Arco's portfolio is the result of a roll-up strategy, with all 17 listed subsidiaries classified as acquired brands retained under their original identities. The company maintains LGPD, GDPR, and CCPA compliance, signaling a structured data governance posture despite operating exclusively within Brazil.

Arco's business model is B2B and primarily recurring, monetizing through subscription-based teaching system licensing, franchise royalties from Ways school operators, subscription fees for school management software, and recurring revenue from supplemental education programs. The go-to-market is sales-led, with a direct sales force targeting schools and education institutions across Brazilian territory, augmented by the Ways franchise as a parallel licensed-operator distribution channel. The group employs 4,000+ people and was named the most awarded education group at Top Educação in both 2024 and 2025.

Name

Arco Educação

Legal name

Arco Educação

Website

https://arcoplatform.com

Company type

Private

Operating status

Operating

Short description

Arco Educação is a private Brazilian education technology group operating 16+ brands across teaching systems, school franchise (Ways), supplemental education, and school management software, serving 12,000+ schools and 4 million K-12 students across Brazil.

Ownership category

akta.pro rank

Product category

K-12 Education Technology

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (6111)

SIC

Services-Prepackaged Software (7372), Services-Management Services (8741)

akta.pro primary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

akta.pro secondary industries

Education ERP (Student Information, Finance, HR) (HDAEAEAI), School ERP: Finance, Procurement & Budgeting (EDAFAEAC), Admissions, Enrollment & Registrar Operations (Application Processing, Records) (EDAEALAB)

Keywords

• K-12 education technology
• Teaching systems
• School management software
• Supplemental education programs
• Bilingual school franchise

Headquarters

HQ city

Brazil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Teaching Systems: Sale of complete teaching systems and curricula to schools under brands including SAS Educação, COC, Geekie, Sistema Positivo, SAE Digital, and Conquista. Schools adopt these systems as their primary educational framework.
2. School Franchise: Revenue from the Ways bilingual school franchise operation, providing franchisees with branded curriculum, operational frameworks, and support systems for opening schools under the Ways brand.
3. School Management Solutions: Financial and operational solutions for schools including revenue guarantee programs, payment processing, ERP systems, working capital financing, and strategy consulting through brands like isaac, ClassApp, and ActiveSoft.
4. Supplemental Education Solutions: Supplementary educational products and services including bilingual education (PES English, International School), socio-emotional education (Escola da Inteligência, Programa Pleno), financial education (Gênio das Finanças), and technology education through various brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Arco Educação is a Brazilian education technology group that provides educational software, content, and services to K-12 schools across Brazil through a portfolio of 16+ brands. Its core offerings include complete teaching systems and curricula (SAS Educação, COC, Geekie, Sistema Positivo, SAE Digital, Conquista), school management and financial solutions (isaac, ClassApp, ActiveSoft), supplemental education programs covering bilingual, socio-emotional, and financial literacy (PES English, International School, Escola da Inteligência, Programa Pleno, Gênio das Finanças, Nave à Vela), and the Ways bilingual school franchise. The company sells these solutions primarily on recurring subscription contracts to schools and through franchise licensing.

Product overview

Arco Educação is a comprehensive Brazilian education group operating a multi-brand, multi-category platform that serves over 12,000 schools and 4 million students (1 in 3 students in private schools in Brazil). The portfolio is structured across four solution categories: (1) Teaching Systems — brands including SAS Educação, COC, Geekie, Sistema Positivo, SAE Digital, and Conquista offering pedagogical content and curriculum; (2) School Franchise — Ways bilingual school franchise focused on integral formation and high performance; (3) Supplementary Solutions — offerings including bilingual education (PES English, International School), financial education (Plano/Gênio das Finanças), socioemotional education (Escola da Inteligência, Nave à Vela), reading education, and technology education delivered through multiple sub-brands; and (4) School Management & Financial Solutions — platforms including isaac, ClassApp, and ActiveSoft providing revenue guarantees, e-commerce, payment management, scheduling, ERP, working capital, financing, strategy consulting, and insurance services. This architecture covers both pedagogical and operational needs of educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• SAS Educação Complete teaching system brand under Arco Educação's portfolio providing pedagogical content, curricula, and educational materials to Brazilian K-12 schools.
• COC Established teaching system brand within Arco Educação's portfolio, recognized in the Brazilian education market for its educational programs.
• Geekie Teaching system brand focused on adaptive and personalized learning solutions for Brazilian schools.
• Sistema Positivo Teaching system brand under Arco Educação offering comprehensive educational content with national recognition in Brazil.
• SAE Digital Digital teaching system brand serving schools within the Arco Educação network.
• Conquista Teaching system brand focused on educational content and school support within Arco Educação's portfolio.
• isaac School management solution providing financial, strategic, and operational tools including revenue guarantee, payment management, ERP, working capital, financing, strategy consulting, and insurance services for schools.
• ClassApp School communication and payment management platform enabling family engagement, payment processing, and administrative coordination for schools.
• ActiveSoft ERP solution for school management providing integrated operational and administrative systems for educational institutions.
• Ways Bilingual School Bilingual school franchise under Arco Educação focused on integral formation, bilingualism, and high performance, with complete student development encompassing performance, socioemotional, and cognitive skills.
• PES English Supplementary English language education solution providing English instruction to students in Brazilian schools.
• International School International school brand within Arco Educação's portfolio offering global bilingual education programs.
• Escola da Inteligência Supplementary education solution focused on socioemotional development and emotional intelligence training for students.
• Programa Pleno Supplementary education program brand within Arco Educação's portfolio covering comprehensive education topics.
• Nave à Vela Supplementary education solution focused on socioemotional and cognitive development for students.
• Gênio das Finanças Supplementary financial education solution focused on teaching financial literacy and money management skills to students.
• Edify Education solution brand within Arco Educação's supplementary offerings for bilingual education.

Quantifiable outcome

• 37 of top 100 ENEM schools use Arco solutions
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cogna Educação: Largest Brazilian education group (K-12 via Vasta/Somos, higher ed via Kroton) operating teaching systems, K-12 content, and school services. Direct competitor to Arco's teaching systems and school management portfolios in the same Brazilian K-12 market.
• Yduqs: Brazilian education group combining higher education (IDOM, FMF, Wyden) with K-12 schools (Somos, Edig). Competes with Arco in the Brazilian private K-12 segment and operates an integrated education platform similar to Arco's portfolio approach.
• Vasta (formerly Somos Educação): Brazilian K-12 content and teaching systems company (sister company to Cogna) offering curricular systems to private schools. Direct head-to-head competitor to Arco's SAS, COC, Geekie, and Positivo teaching system brands.
• Eleva Educação: Brazilian K-12 school network and education platform. Comparable to Arco in serving Brazilian private schools with integrated curriculum and management solutions across multiple brands.
• PowerSchool: Leading North American K-12 Student Information System (SIS) and school operations platform. Comparable to Arco's school management / SIS layer (ActiveSoft, ClassApp, isaac) in functionality and target customer (school districts).

Broad incumbents

• Ânima Educação: Brazilian education group spanning K-12 (São Paulo, P目的) and higher education. Overlaps with Arco in K-12 content and school management, though Ânima is broader and more weighted toward higher-ed.
• Pearson: Global education content and assessment company with K-12 curriculum programs. Comparable to Arco's teaching systems in product category (K-12 curricular content), though Pearson operates globally rather than focused on Brazil.
• Savvas Learning Company: K-12 curriculum and assessment provider (formerly Pearson K-12). Comparable to Arco's teaching systems in product category and B2B school sales motion, though focused on the US market.
• Houghton Mifflin Harcourt: K-12 educational publisher and curriculum provider offering core instructional content and assessment. Comparable to Arco's teaching systems (SAS, COC, Geekie, Positivo) on the curriculum/content side of the K-12 stack.

Emerging players

• Renaissance Learning: K-12 education technology company offering adaptive learning, assessment, and practice solutions used by schools. Comparable to Arco's supplemental solutions layer (Escola da Inteligência, Geekie adaptive) in targeting student outcomes at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arco Educação