Amity Fish Company
- Company typePrivate
- Founded-
- HeadquartersPeterhead, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Amity Fish Company firmographics
Firmographics- Name
- Amity Fish Company
- Legal name
- Amity Fish Company Ltd
- Website
- https://amityfish.co.uk
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Amity Fish Company industry classification
Industry- Product category
- Seafood Retail
- NAICS
- Fish and Seafood Retailers (445250), Seafood Product Preparation and Packaging (3117)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
- akta.pro secondary industries
- Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
Keywords
Where Amity Fish Company is headquartered
LocationHeadquarters
- HQ city
- Peterhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Amity Fish Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Product Sales: One-time product sales of fresh, frozen, and smoked Scottish seafood including fish, shellfish, and prepared products. Revenue generated through individual purchases on the e-commerce platform with various price points from budget to premium products.
- Fish Box Subscriptions: Recurring subscription service delivering fresh fish boxes on a regular schedule. Customers can subscribe and save 5% on their orders. Boxes range from £25 to £100 with personalised selections.
- Trade/B2B Sales: B2B sales to restaurants, businesses, and trade customers including bulk orders and export opportunities. Dedicated trade page and contact options for commercial enquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard delivery: Free over £100, otherwise £14.95 UK mainland / £9.95 local |
| Subscription | Pay-as-you-go | Click & Collect: 25% discount on collected orders |
| Subscription | Monthly | Fish Box Subscriptions: 5% savings on recurring deliveries |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Amity Fish Company product offering
Product offeringCore offering
Amity Fish Company supplies fresh, frozen, smoked, and prepared Scottish seafood (haddock, salmon, langoustine, scallops, cod, herring, lemon sole, halibut) sourced directly from Peterhead fishing boats, delivered nationwide via its own e-commerce site with a recurring fish-box subscription service and a Click & Collect counter. It also sells breaded and ready-to-eat seafood products, seafood hampers, gift vouchers, complementary sauces/preserves, and serves restaurants, hotels, and international trade buyers through a dedicated B2B trade channel.
Product overview
Amity Fish Company is a Scottish seafood retailer offering a diverse portfolio of fresh, frozen, and smoked seafood products. The core offering centers on premium Scottish fish and shellfish sourced from Peterhead, Europe's largest white fish port. Product categories include fresh fish (haddock, salmon, white fish, smoked fish, oily fish, shellfish), frozen seafood (including breaded products), and shellfish (langoustine, prawns, scallops, lobster). The company also offers value-added products like hand-prepared langoustine tails, breaded fish portions, and smoked salmon. A subscription service (Fish Box Subscriptions) and customizable Skipper's Choice boxes provide recurring revenue streams. Complementary products include sauces (dill sauce, tartare sauce), specialty items (caviar, butter), and gift hampers. The product portfolio is unified by the company's focus on sustainable Scottish seafood with full provenance, delivered directly to consumers nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Fish Range
- Frozen Fish Range
- Shellfish Products
- Breaded Seafood Products
- Fish Box Subscriptions
- Seafood Hampers
- Gift Vouchers
- Trade / B2B Seafood Supply
- Click & Collect Counter at Peterhead Seafood Larder
- Larder and Accompaniments
- Merchandise
Companies that use Amity Fish Company
Customer profileSegments2 records
Ideal customer profiles2 records
Amity Fish Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Amity Fish Company partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Amity Fish Company competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Amity Fish Company social profiles
Digital presenceAmity Fish Company compliance and trust
Trust signalCompliance5 records
Amity Fish Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amity Fish Company leadership team
Management profileNumber of profiles
Amity Fish Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amity Fish Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amity Fish Company
What does Amity Fish Company do?
Amity Fish Company supplies fresh, frozen, smoked, and prepared Scottish seafood (haddock, salmon, langoustine, scallops, cod, herring, lemon sole, halibut) sourced directly from Peterhead fishing boats, delivered nationwide via its own e-commerce site with a recurring fish-box subscription service and a Click & Collect counter. It also sells breaded and ready-to-eat seafood products, seafood hampers, gift vouchers, complementary sauces/preserves, and serves restaurants, hotels, and international trade buyers through a dedicated B2B trade channel.
Is Amity Fish Company a public or private company?
Amity Fish Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amity Fish Company founded?
Amity Fish Company was founded in -1.
Where is Amity Fish Company based?
Amity Fish Company is headquartered in Peterhead, United Kingdom, in the Europe region.
How does Amity Fish Company make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are fish Box Subscriptions and trade/B2B Sales.
Does Amity Fish Company have an API?
No public API is recorded for Amity Fish Company.
What industry is Amity Fish Company in?
Amity Fish Company's product category is Seafood Retail. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers, with a secondary code of AFANADAH, Breaded/Battered & Fried Seafood Products (Frozen Convenience). Its NAICS code is 445250 and its SIC code is 2092.