beautymark

What beautymark does

beautymark (legally Beautymark International, LLC) is a privately held beauty brand ideator and incubator headquartered in Los Angeles, California. The company conceives, develops, and operates a portfolio of direct-to-consumer beauty and lifestyle sub-brands spanning skincare, haircare, body care, and color cosmetics. Its current portfolio comprises three independently branded lines: VSB Skincare (vitamins and sea-derived beauty), The Hair Method (hair care formulations), and Pierre's Apothecary (apothecary-style skincare). Each sub-brand is marketed and sold through its own dedicated Shopify-powered e-commerce storefront, positioning beautymark as a horizontal multi-brand DTC operator rather than a single-product company.

The company's revenue model is direct-to-consumer e-commerce product sales, with no disclosed pricing, subscription mechanics, or wholesale distribution channels. The underlying technology stack is Shopify-centric: Shopify handles e-commerce hosting, data storage, and payment processing (Shopify Payments), with PCI-DSS compliance, AES-256 encryption, and SSL for transaction security. Customer acquisition and retention rely on Facebook Pixel for targeted advertising analytics and permission-based email marketing. The company targets modern beauty consumers seeking self-care and wellness products, with a value proposition centered on high-quality ingredients, scientific formulations, and cutting-edge design.

beautymark appears to be a founder-led, bootstrapped operation with no disclosed external funding, no public management team, no headcount information, and no patents, trademarks, or industry awards. The entity operates as a California LLC from a single office suite at 10474 Santa Monica Blvd, Suite 308, with contact limited to generic info@ and help@ email addresses. The empty products listing on the parent website and absence of any disclosed revenue or scale metrics suggest an early-stage, small-scale operation.

Name

beautymark

Legal name

Beautymark International, LLC

Website

https://btymark.com

Company type

Private

Operating status

Operating

Short description

beautymark is a Los Angeles-based beauty brand ideator that develops and sells skincare, haircare, body care, and color cosmetics through a portfolio of three direct-to-consumer Shopify storefronts (VSB Skincare, The Hair Method, Pierre's Apothecary) targeting modern self-care consumers.

Ownership category

akta.pro rank

Product category

Skincare & Beauty Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

akta.pro secondary industry

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Beauty brand development
• Skincare products
• Haircare products
• Color cosmetics
• Direct-to-consumer beauty

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: E-commerce sales of beauty and lifestyle products directly to consumers through their Shopify-powered online store, generating revenue through product transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

beautymark is a Los Angeles-based beauty brand ideator and incubator that develops and launches a portfolio of distinct beauty and lifestyle brands, including VSB Skincare (vitamins and sea-based beauty), The Hair Method (hair care), and Pierre's Apothecary (apothecary-style skincare). The company formulates, brands, and sells skincare, haircare, body care, and color cosmetics directly to consumers through Shopify-powered e-commerce storefronts, with high-quality ingredients and advanced scientific formulations as its core product differentiator.

Product overview

beautymark is a beauty brand ideator and incubator that develops a portfolio of distinct beauty and lifestyle sub-brands. The company operates as the parent entity ideating and launching brands including VSBSKincare (vitamins and sea-based beauty), The Hair Method (hair care), and Pierre Apothecary (skincare). These sub-brands are independently marketed and sold through their own dedicated websites, while beautymark serves as the strategic creative force behind each brand's development, formulation, and market positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• VSB Skincare A skincare brand in beautymark's portfolio that combines vitamins and sea-based ingredients into beauty formulations, targeted at consumers seeking innovative skincare rooted in nature-derived ingredients.
• The Hair Method A hair care brand in beautymark's portfolio offering products designed to enhance hair health and styling routines for consumers seeking advanced hair care formulations.
• Pierre's Apothecary An apothecary-style skincare brand in beautymark's portfolio offering topical skincare products for consumers interested in traditional apothecary-formulated beauty items.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• VSB Skincare (Vitamins & Sea Beauty)coreOthersPortfolio brand developed by beautymark - an innovative skincare brand combining vitamins and sea-derived beauty ingredients.
• The Hair MethodcoreOthersPortfolio brand developed by beautymark - a hair care brand focusing on advanced hair care formulations.
• Pierre's ApothecarycoreOthersPortfolio brand developed by beautymark - a beauty and wellness brand under the PSA Group.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting beautymark's online store. Provides the online e-commerce platform enabling product sales, payment processing through Shopify Payments, and data storage on secure servers behind firewalls.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Beach House Group: Beach House Group is a beauty brand incubator and growth partner that ideates, develops, and scales owned and partner beauty brands — the closest direct comparable to beautymark's brand-ideator model across multiple sub-brands.
• Maesa: Maesa is a private-label beauty manufacturer and brand incubator that creates and scales multiple beauty brands across haircare, skincare, and wellness — directly comparable to beautymark's multi-brand portfolio development playbook.
• Hatch Beauty Co. Hatch Beauty Co. is a beauty brand incubator and accelerator that develops and launches emerging beauty brands, sharing beautymark's model of building a portfolio of differentiated beauty brands from a shared operational backbone.

Broad incumbents

• DECIEM: DECIEM (parent of The Ordinary, NIOD, and others) is a multi-brand beauty company built on science-led, ingredient-focused formulations — an established comparable to beautymark's science-meets-nature positioning across multiple sub-brands.
• Glossier: Glossier is a digitally native, community-driven beauty brand that built its identity through DTC e-commerce and a strong content/lifestyle narrative — a benchmark for the kind of scaled DTC beauty brand beautymark aspires to grow its portfolio into.
• Drunk Elephant: Drunk Elephant is a premium skincare brand built on clinical formulations and ingredient transparency, founded as a single brand and scaled through DTC then selective retail — closely comparable to the positioning beautymark's VSB Skincare and Pierre's Apothecary are targeting.
• Honest Beauty: Honest Beauty is a clean-beauty brand operating across skincare, haircare, and color cosmetics via DTC and selective retail — a comparable operating model for beautymark's category-spanning, clean-conscious positioning.
• e.l.f. Beauty: e.l.f. Beauty is a publicly traded mass beauty company operating across color cosmetics, skincare, and haircare through DTC and mass retail — a useful public-market comparable for category economics and multi-brand beauty roll-ups.

Emerging players

• Beautycounter: Beautycounter is a clean beauty brand operating across skincare, makeup, and personal care with a strong ingredient-safety narrative — comparable to beautymark's premium clean-clinical positioning and DTC-led distribution.
• Olaplex: Olaplex is a science-led, premium haircare brand that built its position through professional channels and DTC — directly relevant to beautymark's The Hair Method sub-brand and the broader premium-haircare opportunity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beautymark