Innocence Project
- Company typePrivate
- Founded1989
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Innocence Project firmographics
Firmographics- Name
- Innocence Project
- Legal name
- The Innocence Project, Inc.
- Website
- https://innocenceproject.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Ownership category
- akta.pro rank
Innocence Project industry classification
Industry- Product category
- Legal Aid and Criminal Justice Advocacy
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Criminal Defense (BPAHAAAN)
- akta.pro secondary industry
- Litigation Support & Civil Investigations (Witness/Asset/Skip Tracing) (BPAKAEAE)
Keywords
Where Innocence Project is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Innocence Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: Tax-deductible donations from individual supporters, including one-time gifts, monthly recurring donations, stock donations, cryptocurrency gifts, IRA qualified charitable distributions, Donor Advised Fund contributions, bequests through estate planning, charitable gift annuities, and employer matching programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Charitable donations at supporter's discretion |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Innocence Project product offering
Product offeringCore offering
The Innocence Project provides pro bono legal representation to individuals who claim to have been wrongfully convicted, using DNA testing and post-conviction litigation to pursue exoneration. It pairs this direct casework with systemic criminal justice reform advocacy, including policy work, amicus briefs in appellate cases, and public education on causes of wrongful conviction such as false confessions, eyewitness misidentification, official misconduct, inadequate defense, and misapplication of forensic science.
Product overview
Innocence Project is a nonprofit legal organization, not a technology product company. Its offerings consist of advocacy services and programs focused on exonerating wrongfully convicted individuals and criminal justice reform. Core services include case review and representation for potential exoneration cases, legal advocacy through amicus briefs filed in courts, policy reform initiatives, public education about causes of wrongful convictions, and a Brief Bank of legal resources. The organization does not offer software products, platforms, or modules in the traditional technology sense. Services are delivered through direct legal work, advocacy campaigns, public communications, and donor engagement rather than a software-based product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Legal Case Representation for Wrongful Conviction
- Speakers Bureau Program
- Policy Reform Advocacy and Amicus Brief Litigation
- Public Education on Wrongful Conviction Issues
Quantifiable outcome
- DNA testing has contributed to over 600 exonerations since 1989
- +1 more outcomes
Companies that use Innocence Project
Customer profileSegments1 record
Ideal customer profiles3 records
Innocence Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Innocence Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StoryCorps StudiossignificantThe Innocence Project partnered with StoryCorps Studios to launch 'Stories of Freedom,' an initiative preserving intimate conversations from people impacted by wrongful conviction. More than 30 conversations will be preserved in the Library of Congress.
Scale indicators3 records
Innocence Project competitors and assessment
Company assessmentDirect peers
- Equal Justice Initiative: National nonprofit that litigates against wrongful convictions, excessive sentencing, and capital punishment, and conducts public education on racial injustice. Highly comparable mission and litigation-driven model, with broader historical/policy work.
- The Innocence Network: Umbrella association of innocence organizations of which the Innocence Project is a member. Directly comparable in mission, methods, and beneficiary population; provides shared standards, training, and referral infrastructure across affiliates.
- California Innocence Project: State-level innocence organization housed at Cal Western School of Law that reviews and litigates wrongful conviction claims using DNA and other evidence. Directly comparable service offering and beneficiary population, scoped to California cases.
- After Innocence: Nonprofit that supports exonerees after release with reentry services, advocacy, and storytelling. Closely comparable mission continuum (post-exoneration support) and shared beneficiary population with the Innocence Project.
- Witness to Innocence: Organization of death-row exonerees who advocate against the death penalty. Highly comparable advocacy-driven model and direct overlap with the Innocence Project's 'Innocence and the Death Penalty' issue area.
Regional players
- Mid-Atlantic Innocence Project: Regional affiliate of the Innocence Network serving Maryland, Virginia, and Washington, D.C. Directly comparable model for case intake, post-conviction representation, and policy advocacy at a regional scale.
- New England Innocence Project: Regional innocence organization serving the six New England states, using DNA testing and litigation to exonerate the wrongfully convicted. Directly comparable service model with a narrower geographic scope.
- Innocence Project of Texas: Texas-based innocence organization that investigates and litigates post-conviction claims, including DNA and non-DNA cases. Directly comparable beneficiary population and methodology, scoped to the largest U.S. state by incarcerated population.
Broad incumbents
- National Association of Criminal Defense Lawyers (NACDL): Larger, broader professional association for criminal defense lawyers that conducts policy advocacy, training, and amicus work touching wrongful convictions. Comparable policy and litigation support activities, but broader scope across all criminal defense practice.
- The Sentencing Project: National research and advocacy organization focused on criminal justice reform, sentencing, and racial justice. Comparably positioned in the criminal justice reform advocacy ecosystem and shares donor/audience overlap, though it does not litigate individual exoneration cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Innocence Project social profiles
Digital presenceInnocence Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innocence Project leadership team
Management profileNumber of profiles
Innocence Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innocence Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innocence Project
What does Innocence Project do?
The Innocence Project provides pro bono legal representation to individuals who claim to have been wrongfully convicted, using DNA testing and post-conviction litigation to pursue exoneration. It pairs this direct casework with systemic criminal justice reform advocacy, including policy work, amicus briefs in appellate cases, and public education on causes of wrongful conviction such as false confessions, eyewitness misidentification, official misconduct, inadequate defense, and misapplication of forensic science.
Is Innocence Project a public or private company?
Innocence Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Innocence Project founded?
Innocence Project was founded in 1989.
Where is Innocence Project based?
Innocence Project is headquartered in New York, United States, in the North America region.
How does Innocence Project make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Innocence Project's main competitors?
Direct peers on record are Equal Justice Initiative, The Innocence Network, California Innocence Project, After Innocence and Witness to Innocence. Regional players are Mid-Atlantic Innocence Project, New England Innocence Project and Innocence Project of Texas. Broad incumbents are National Association of Criminal Defense Lawyers (NACDL) and The Sentencing Project.
Does Innocence Project have an API?
No public API is recorded for Innocence Project.
What industry is Innocence Project in?
Innocence Project's product category is Legal Aid and Criminal Justice Advocacy. Its primary akta.pro industry code is BPAHAAAN, Criminal Defense, with a secondary code of BPAKAEAE, Litigation Support & Civil Investigations (Witness/Asset/Skip Tracing). Its SIC code is 8111.