the anderson museum of art

What the anderson museum of art does

The Anderson Museum of Art (AMOA) is a 501(c)(3) nonprofit regional art museum founded in 1967 in Anderson, Indiana, originally as the Alford House/Anderson Fine Arts Center. It operates a single physical location at 32 West 10th Street, Madison County, serving local residents, regional artists from a multi-state Midwest footprint, corporate event planners, and corporate sponsors. The core offering centers on rotating art exhibitions, a permanent collection of early Indiana art, and juried competitions including Figures of Speech, IN-Focus, and Open Space: Art About the Land. Supporting products include the AMOA Gift Shop (consignment sales of Indiana artisan crafts with a 25% commission), Facility Rental services (event capacity 40-175 guests with hourly and flat-day pricing), the Splatter Box blacklight paint experience, and the Passport to Adventure children's program. Education is delivered through adult and youth classes, workshops, and outreach (e.g., Andersontown Powwow).

AMOA makes money through a diversified nonprofit revenue model combining recurring annual memberships (individual and corporate tiers with escalating benefits), one-time facility rental fees, gift shop consignment commissions, transactional program fees (Splatter Box, birthday packages), event sponsorships (notably the Over the Edge rappelling fundraiser with tiers from $250 to $10,000), vendor table fees for First Friday/ARTS markets, and tax-deductible donations and grants routed through the Anderson Fine Arts Foundation. Marketing is conducted primarily through the museum website, email newsletter, Facebook, signature community events, and partnerships with the Anderson Madison County Visitors Bureau and adjacent cultural institutions. A Children's Art Center is in active capital campaign (Under One Roof) with matching support from the Lilly Endowment via the Madison County Community Foundation's Amplify the Arts program. The museum is governed by a Board of Trustees, with at least one identified department-level program manager and a small staff, and is independently operated with no parent company, subsidiaries, or external equity investment.

Name

the anderson museum of art

Legal name

The Anderson Museum of Art

Website

https://andersonart.org

Company type

Private

Founded year

1967

Operating status

Operating

Short description

The Anderson Museum of Art is a 501(c)(3) nonprofit regional art museum in Anderson, Indiana, serving Madison County residents with rotating exhibitions, a permanent collection, educational programs, gift shop sales, facility rentals, and experiential offerings like the Splatter Box.

Ownership category

akta.pro rank

Product category

Art Museum and Cultural Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Museum, Zoo & Attraction Gift Shops (CRALAJAG), Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

Keywords

• Art museum services
• Art exhibitions
• Art education programs
• Facility rental events
• Museum memberships

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: Annual membership program with multiple tiers offering free admission, museum passes, discounts on classes and events, and exclusive access to events. Individual memberships range from basic admission to Artisan Circle with premium benefits.
2. Facility Rentals: Rental of museum spaces for weddings, events, meetings, and parties. Includes Grande Room, Rotunda, and galleries. Pricing varies by day of week and event size.
3. Experiential Programs: Revenue from Splatter Box blacklight paint experience at $20/person, birthday party packages ranging $250-$450, and other educational programs.
4. Event Sponsorships: Corporate sponsorship opportunities for the Over the Edge event with tiers from $250 to $10,000, offering brand visibility, VIP access, and edger spots.
5. Gift Shop Sales: Consignment-based gift shop selling handcrafted items from Indiana artisans with 25% commission retained by museum.
6. Donations and Grants: Tax-deductible donations through the Anderson Fine Arts Foundation, grant funding from organizations like Indiana Arts Council and Indiana Humanities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Anderson Museum of Art operates a regional art museum offering rotating art exhibitions, a permanent collection of early Indiana art, and community-based art education. It sells memberships, rents its gallery spaces for private events, operates a consignment gift shop featuring Indiana artisans, and delivers experiential programs such as the Splatter Box blacklight paint experience and Passport to Adventure children's program. The museum is sustained by donations, grants, corporate sponsorships, and program fees.

Product overview

The Anderson Museum of Art is a regional art museum offering a diverse portfolio of visitor experiences and services. The core offering centers on rotating art exhibitions featuring regional, national, and contemporary artists through juried competitions like Figures of Speech and IN-Focus. Supporting this, the museum operates the AMOA Gift Shop featuring local artisan consignment work, and provides Facility Rental services for events hosting 40-175 guests in gallery spaces. Unique experiential offerings include the Splatter Box blacklight paint experience and the Passport to Adventure children's program. Education initiatives span adult and youth classes, workshops, and outreach programs including the Andersontown Powwow. The museum generates revenue through membership programs (individual and corporate tiers), venue rentals, its gift shop, and annual fundraising events including the Over The Edge rappelling challenge. A major development is the planned Children's Art Center, currently in its first phase.

Differentiator

Problem solved

Functional benefit

Brands

• Splatter Box at AMOA: An immersive blacklight paint experience where visitors can unleash their inner artist through creative splatter painting.

Products and services

• AMOA Gift Shop An on-site retail gift shop selling handcrafted items from Indiana artisans including paintings, jewelry, ceramics, and woodwork on consignment, with the museum retaining a 25% commission.
• Splatter Box An immersive blacklight paint experience where visitors engage in creative splatter painting activities suitable for all ages, available as public sessions at $20/person and birthday party packages ranging $250–$450.
• Facility Rental Event venue rental of the museum's galleries, rotunda, and Grande Room for weddings, parties, corporate events, and meetings accommodating 40–175 guests, with pricing varying by day of week and event size.
• Passport to Adventure An interactive children's art gallery experience for ages 4–12 featuring a virtual trip around the world visiting five countries while learning about art elements and creating cultural art projects.
• Art Classes & Workshops Educational programming including adult classes such as embroidery, stained glass, and needle felting, as well as youth classes and workshops for various age groups.
• Outreach Programs Community art education partnerships including the Andersontown Powwow where children participate in Native American cultural art activities.
• Over The Edge (OTE) An annual fundraising event where participants rappel down a 6-story building to raise money for the museum, featuring sponsorship tiers from $50 to $10,000 with brand visibility, VIP access, and edger spots.
• First Friday/ARTS Monthly vendor market event held on the first Friday of each month featuring local artists, makers, and small businesses with indoor vendor tables ($5 member / $10 non-member).
• Membership Programs Individual and corporate annual membership tiers (Individual, Family, Host, Patron, AMOA Friend, AMOA Fellow, Artisan Circle) offering free admission, museum passes, discounts on classes and shop purchases, and exclusive event invitations.
• Annual Juried Exhibitions Juried art competitions including Figures of Speech, IN-Focus photography exhibition, Open Space: Art About the Land, and Art Association of Madison County shows open to regional artists.
• Children's Art Center (CAC) An interactive children's art center designed to foster creativity and social-emotional learning, currently in launch/capital campaign phase with the first phase (Visual Arts Area) featuring three art installations focused on color exploration, line play, and composition.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Red-tail Land ConservancycoreStrategic or Co-development PartnerPartnership for Open Space: Art About the Land exhibition encouraging Indiana artists to find creative inspiration from the land.
• Minnetrista Museum & GardenscoreStrategic or Co-development PartnerPartner in Open Space: Art About the Land exhibition held simultaneously at both locations in East Central Indiana.
• Art Association of Madison CountyminorStrategic or Co-development PartnerAnnual juried show and student exhibition hosted at AMOA galleries. Separate organization with its own membership.
• Anderson Madison County Visitors BureauminorGTM or Marketing PartnerLocal tourism bureau supporting museum as corporate sponsor.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Children's Museum of Indianapolis: World's largest children's museum, located in Indianapolis. Relevant as AMOA's Children's Art Center launch targets a similar family/child audience segment in Indiana.
• Indiana State Museum: Statewide museum in Indianapolis covering art, history, and culture. Larger and broader than AMOA, but competes for the same Indiana visitor and donor pool.
• Newfields (Indianapolis Museum of Art): Major Indianapolis art museum and campus. Operates at substantially larger scale and competes with AMOA for Indiana-based corporate sponsors, donors, and visitor attention.

Direct peers

• Minnetrista Museum & Gardens: Regional museum and gardens in Muncie, Indiana that co-hosts the Open Space: Art About the Land exhibition with AMOA. Comparable in scale, nonprofit status, and East Central Indiana community-museum mission.
• Fort Wayne Museum of Art: Mid-sized Indiana art museum offering rotating exhibitions, education programs, and facility rentals. Directly comparable as a regional, collection-based nonprofit art museum serving a similar Midwestern community.
• Richmond Art Museum: Small Indiana community art museum with permanent collection, rotating exhibitions, and education programs. Closely comparable in size, regional scope, and nonprofit operating model.
• Eiteljorg Museum of American Indians and Western Art: Indianapolis-based art museum with permanent collection, exhibitions, and education programming. Comparable in mission and curatorial approach, though materially larger and better resourced than AMOA.
• Terre Haute Museum of Art: Small Indiana community art museum offering exhibitions, classes, and a gift shop. Closely comparable in size, programming mix, and nonprofit community-art museum model.

Regional players

• Ball State University Museum of Art: University art museum in Muncie, Indiana serving East Central Indiana with exhibitions and educational programs. Comparable geographic catchment but affiliated with a university rather than an independent nonprofit.
• Cincinnati Art Museum: Major Ohio art museum within day-trip distance of Anderson. Competes for Midwest visitors, regional artists, and donor attention at a substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xfacebook.com/andersonmuseumofart
• Facebookfacebook.com/andersonmuseumofart
• LinkedInlinkedin.com/company/anderson-museum-of-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about the anderson museum of art