all the rage boutique

What all the rage boutique does

All The Rage is a privately-held, family-owned formalwear boutique headquartered in Chesapeake, Virginia, with its primary retail showroom at 3217 Virginia Beach Blvd, Virginia Beach. Founded in 1980 and operating continuously for 45 years, the company sells designer and private-label prom, homecoming, cocktail, and special-occasion dresses, plus men's tuxedo rentals, and carries an authorized assortment of premium designer brands including Sherri Hill, Faviana, Ellie Wilde, Chandalier, and Portia and Scarlett. The company complements third-party designer merchandise with its own "All The Rage Exclusives" private-label line (RF and ATR style numbering) that is sold only through the physical showroom and via phone order.

The business operates a hybrid omnichannel model: a single physical showroom with in-house prom stylists providing one-on-one personalized service at no extra cost, supplemented by a full e-commerce storefront that ships within the contiguous United States via UPS. Unit pricing is the sole revenue model, with dresses priced from $99.99 (sale) to $970 (designer gowns) and most collections clustered between $218 and $864. Distribution is restricted domestically — international shipping is explicitly not offered — and the customer base is a long tail of individual retail consumers (high-school prom shoppers, special-occasion shoppers, mother-of-the-bride/guest-of-wedding shoppers, and menswear buyers).

Under common ownership, the company has assembled a family of affiliated brands that extend its addressable occasions: Studio I Do Bridals (launched 2014) for bridal gowns and bridesmaids, plus Here and Now Bridal, Wedding Party Edit, and Mom & Me, all marketed together. No external funding, headcount data, or revenue figures are disclosed; the technology stack consists of standard e-commerce, inventory management, and online checkout, and there are no disclosed AI/ML capabilities.

Name

all the rage boutique

Legal name

All the Rage

Website

https://alltheragestores.com

Company type

Private

Operating status

Operating

Short description

All The Rage is a family-owned formalwear boutique in Virginia Beach, operating since 1980, that sells designer prom, homecoming, special-occasion, and bridal dresses plus tuxedo rentals through one showroom and an e-commerce site serving the contiguous United States.

Ownership category

akta.pro rank

Product category

Formal Dress Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581), Formal Wear and Costume Rental (532281)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

akta.pro secondary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Formal dress boutique
• Prom dress retail
• Bridal gown sales
• Tuxedo rental
• Special occasion apparel

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Dress Retail Sales: One-time purchase model for formal dresses and special occasion gowns. Customers buy individual dresses at varying price points from $99 to over $900.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

All The Rage is a formal dress boutique that sells prom, homecoming, special occasion, and bridal gowns, and rents tuxedos, from a single physical store in Virginia Beach and an e-commerce website. The assortment features designer brands (Sherri Hill, Faviana, Ellie Wilde, Chandalier, Portia and Scarlett, AshleyLAUREN) alongside store-exclusive All The Rage lines, with dresses priced from $99.99 to $970. The company also operates Studio I Do Bridals as its bridal department, offering bridal gowns, bridesmaids, and mother-of-the-bride attire.

Product overview

All The Rage is a formal dress boutique operating as a single retail concept with multiple product categories. The core offerings center on designer prom, homecoming, and special occasion dresses, supplemented by bridal services (via Studio I Do Bridals, established 2014) and men's tuxedo rentals. The company carries an extensive portfolio of designer brands including Sherri Hill, Faviana, Ellie Wilde, Chandalier, Portia and Scarlett, and Madison James, complemented by store-exclusive 'All The Rage Exclusives' lines only available at their Virginia Beach location. Dresses range from $99.99 to $970 depending on designer and style, with the product portfolio organized by event type (Prom, Homecoming, Cocktail, Bridal, Tuxedo), designer collection, color, silhouette, and price point.

Differentiator

Problem solved

Functional benefit

Brands

• All The Rage Exclusives: Exclusive dress lines only sold at All The Rage stores

Products and services

• All The Rage Prom Dresses Designer prom dresses featuring collections from Sherri Hill, Faviana, Ellie Wilde, Chandalier, and exclusive All The Rage lines, including current trends such as feathers, fringe, detachable sleeves, and embellishments. Targeted at high school students shopping for prom.
• All The Rage Homecoming Dresses Homecoming dresses in various styles, silhouettes, and colors from multiple designer collections including Chandalier and Faviana. Targeted at high school students shopping for homecoming dances.
• All The Rage Formal Dresses (Babetique) Special occasion and formal dresses for cocktail events, wedding guest appearances, date nights, little black dress, and little white dress categories. Targeted at women shopping for semi-formal and formal events.
• Studio I Do Bridals Wholly-owned bridal department offering complete wedding attire including bridal gowns, bridesmaids dresses, and mother of the bride attire. Operated as a sister brand under common ownership.
• All The Rage Tuxedo Men's formal wear rental services including tuxedos and menswear for special occasions, proms, and weddings. Targeted at young men and their families.
• All The Rage Exclusives Private-label dress collection exclusively sold at All The Rage stores, featuring unique designs under RF and ATR style numbering systems. Pricing and ordering requires direct phone contact at 757-324-5950.
• Faviana Dresses Authorized retailer of Faviana prom and homecoming dresses featuring chic stylings, fun colors, and trending silhouettes. Available in Fall 2026 and Spring 2026 collections with prices ranging from $238 to $398.
• Ellie Wilde Dresses Authorized retailer of Ellie Wilde prom and special occasion dresses featuring varied silhouettes including A-Line, Ballgown, Fit & Flare, Mermaid, Straight, and Trumpet. Available in Spring 2026 collection with prices ranging from $444 to $970.
• Chandalier Dresses Authorized retailer of Chandalier LA formal and homecoming dresses. Featured collection includes Fall 2026 and Spring 2026 styles with prices ranging from $218 to $834.

Quantifiable outcome

• Serving customers for 45 years since 1980
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Studio I Do BridalscoreOthersAll The Rage introduced Studio I Do Bridals in 2014 as part of their expansion into the wedding and special occasion industry. Studio I Do serves as their bridal department, offering bridal gowns, bridesmaids dresses, and mother of the bride attire. Both brands operate under the same ownership and are marketed together.
• Sherri HillcoreTechnology or IntegrationPremier designer brand partnership. All The Rage is an authorized retailer of Sherri Hill prom and formal dresses, one of the most recognized names in designer formal wear.
• FavianacoreTechnology or IntegrationAuthorized retailer featuring Faviana's prom and special occasion collections including Fall 2026 and Spring 2026 lines.
• Ellie WildecoreTechnology or IntegrationAuthorized retailer of Ellie Wilde designer prom and formal dresses, featuring their Spring 2026 collection with prices ranging from $444 to $864.
• ChandaliercoreTechnology or IntegrationAuthorized retailer of Chandalier LA formal and homecoming dresses. Featured collection includes Fall 2026 styles with prices from $218 to $834.
• UPSminorImplementation/ SI/ Consulting PartnerPrimary shipping carrier for e-commerce orders. All The Rage ships packages via UPS and does not ship to PO Boxes, APO, or FPO addresses.
• Here and Now BridalminorOthersRelated bridal brand operated under the same corporate family as All The Rage and Studio I Do.
• Wedding Party EditminorOthersRelated brand in the wedding and special occasion ecosystem under common ownership.
• Mom & MeminorOthersRelated brand in the family of wedding and occasion brands under common corporate ownership.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Windsor Store: Windsor is a large specialty retailer of dresses, including prom, homecoming, and special occasion, sold through mall storefronts and a strong e-commerce site. Direct competitor to All The Rage in the young women's occasionwear category, with similar price points and a multi-store footprint.
• Camille La Vie: Camille La Vie is a multi-store prom and special occasion dress retailer carrying similar designer brands (Sherri Hill, Faviana, etc.) and price points. Direct competitor to All The Rage with a similar go-to-market of mall-based boutiques plus e-commerce.
• PromGirl: PromGirl is a long-established online-first retailer of prom, homecoming, and formal dresses, including many of the same designer brands carried by All The Rage. Direct competitor on the e-commerce side, with no physical store footprint.

Broad incumbents

• David's Bridal: David's Bridal is the largest US bridal and special occasion retailer, offering bridal gowns, bridesmaids, prom, and formalwear across many stores. Comparable to All The Rage via its bridal and prom/formal offerings, but operates at much larger scale and broader category scope.

Emerging players

• Sherri Hill: Sherri Hill is a designer and direct-to-consumer brand for prom, homecoming, and special occasion dresses. Comparable to All The Rage as a key brand relationship (All The Rage is an authorized retailer) and as a potential DTC competitor that may compete with its own retail partners.
• Faviana: Faviana designs and sells prom, homecoming, and special occasion dresses, also operating a DTC channel. Comparable to All The Rage as a key brand partner and a potential DTC competitor in the same price band ($238-$398).
• Mori Lee / House of Wu: Mori Lee is a long-established bridal and special occasion designer and wholesaler whose gowns are sold through authorized retailers. Comparable to All The Rage as a designer brand with a similar bridal/formal category overlap and authorized-retailer distribution model.
• The Dessy Group: Dessy Group is a designer and wholesaler of bridesmaid, prom, and special occasion dresses sold through authorized retailers nationwide. Comparable to All The Rage's occasionwear assortment and retailer-of-offered-brands model.

Others

• Studio I Do Bridals (sister brand): Studio I Do Bridals is the bridal sister brand within the same corporate family as All The Rage, offering bridal gowns, bridesmaids, and mother-of-the-bride attire. Internally comparable as part of the same owner's portfolio strategy (occasions/life events).
• Here and Now Bridal (sister brand): Here and Now Bridal is a related bridal brand under the same corporate family as All The Rage. Internally comparable as part of the multi-brand occasionwear strategy and cross-sell opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@alltheragestores
• Instagraminstagram.com/alltheragestores

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about all the rage boutique