asha club

What asha club does

Asha Club is a privately held Brazilian adult nightclub and social club that operates two physical venues — its flagship in São Paulo (Moema neighborhood, Avenida dos Carinás 562) and a secondary location in Rio de Janeiro — under the legal entity CV BAR E LANCHONETE LTDA, founded in 2006. The venues run an event-driven calendar four nights per week (Wednesday through Saturday, 22:00 to 06:00) built around themed programming: Cuck Night (Wednesdays with DJ Alê Oliver), Mistura Asha (Thursdays featuring live sertanejo music with Day Cardoso), and Noite da Lingerie Parte 1 and Parte 2 (Fridays and Saturdays). The venues combine a dance floor, premium bar, rooftop bar, VIP lounge, and private rooms, and enforce a strict privacy-first policy (phones prohibited inside most areas) and an "esporte chic" dress code, positioning the brand as a sophisticated alternative to explicit adult entertainment venues.

The business model is transaction-based with no advance ticketing. Guests open a tab (comanda) on arrival with pre-loaded consumable credits, and pricing varies by event, customer profile (couple, single woman, single man), and arrival time. Couple entry ranges from R$70 (Cuck Night before midnight) to R$220 (Noite da Lingerie Parte 2 after midnight); single male entry is R$350 (Cuck Night and Mistura Asha) to R$450 (Noite da Lingerie); single women receive VIP access until midnight or pay R$80 in consumables thereafter. Secondary revenue streams include VIP and booth reservations and private event hosting — bachelorette party packages with complimentary sparkling wine for groups of 15+ women, birthday VIP entries for couples during their birthday week, and custom group bookings — all managed through a single WhatsApp Business line (+55 11 5093-7731).

Customer acquisition is direct-to-consumer through the company website (ashaclub.com.br), WhatsApp reservations, an official WhatsApp community group, blog content addressing etiquette and first-time visitor guidance, and organic social media. The target customer is adults aged 18+ — primarily couples and singles — seeking a safe, private, consent-driven social environment within Brazil's liberal lifestyle segment. The company has no proprietary technology platform, no mobile app, no API, no AI capabilities, and no disclosed institutional ownership or funding; it operates as an independent single-LLC business with two physical units.

Name

asha club

Legal name

CV BAR E LANCHONETE LTDA

Website

https://ashaclub.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Asha Club is a privately held Brazilian adult nightclub and social club operating two venues in São Paulo and Rio de Janeiro, offering themed weekly events, VIP spaces, and private event hosting for adult couples and singles in the liberal lifestyle segment.

Ownership category

akta.pro rank

Product category

Adult Nightlife & Lifestyle Club

NAICS

Drinking Places (Alcoholic Beverages) (722410), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGALAF

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYMPAGAIAL

Nightlife Venue Groups & Operators (Multi-Location)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

SECONDARYMPAGAIAE

DJ & Electronic Music Venues

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

SECONDARYMPAGAIAF

Rooftop Bars & Outdoor Nightlife Venues

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

Keywords

• Adult nightclub
• Lifestyle club
• Nightlife venue
• Private events
• Social club

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Door entry and consumables: Customers pay entry fees with consumable credits. Pricing varies by event type and customer profile (couple, single woman, single man). Higher prices apply after midnight. No pre-sold tickets — opening of tabs occurs upon arrival.
2. Private event hosting: Asha Club offers private event hosting for bachelor/bachelorette parties and birthday celebrations. For groups above 15 women in a private booth, complimentary champagne is offered. Revenue generated through booth reservations and group bookings via WhatsApp.
3. VIP areas and booth reservations: Private booth and VIP lounge reservations available for customers seeking enhanced privacy and exclusivity, generating additional revenue beyond standard entry.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Asha Club operates adult nightlife venues in São Paulo and Rio de Janeiro that combine a nightclub experience (music, DJ performances, dance floor) with private social spaces (lounge, labyrinth, rooms, VIP areas). The club runs themed weekly event nights (Cuck Night on Wednesdays, Mistura Asha on Thursdays, Noite da Lingerie on Fridays and Saturdays), and offers private event hosting for bachelorette parties, birthdays, and group bookings, with pricing structured by event type and customer profile.

Product overview

Asha Club is an exclusive adult nightclub and social club operating two locations in Brazil (São Paulo and Rio de Janeiro). The venue offers a sophisticated adult-oriented social experience centered around themed event nights including Cuck Night (Wednesdays), Mistura Asha (Thursdays with live sertanejo music), and Noite da Lingerie (Friday and Saturday). The club provides multiple spaces including a dance lounge, rooftop bar, and VIP lounge. Additional services include birthday celebrations with complimentary VIP entry for couples, bachelorette party packages for groups of 15+ women with reserved booths and complimentary sparkling wine, and general private event hosting. Entry operates on a command system (comanda/consumables) rather than advance ticketing, with specific pricing for couples and single men/women.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuck Night Weekly Wednesday themed event night featuring DJ Alê Oliver with special performances. Includes a welcome drink for guests on the guest list. Pricing is structured per customer profile (couple, single woman, single man) with different rates before and after midnight.
• Mistura Asha Thursday event featuring 1 hour of live sertanejo music with Day Cardoso and DJ Espanhol, creating an atmosphere for social connections and unexpected encounters. Pricing follows the standard per-profile structure.
• Noite da Lingerie (Parte 1) Friday lingerie-themed event featuring DJ Bruno Pacheco and resident DJ Crys Lyra with special performances for all guests. Higher pricing tier than Wednesday and Thursday events.
• Noite da Lingerie (Parte 2) Saturday continuation of the lingerie-themed event featuring DJ Renato Halls and resident DJ Crys Lyra with special performances. Highest pricing tier among the weekly programming.
• Birthday Celebrations Birthday celebrants receive 1 VIP entrance for couples valid only during their birthday week, with document verification required at entry. Booked via WhatsApp.
• Bachelorette Party Packages Private bachelorette celebrations with reserved booths, live DJ entertainment, exclusive service, and complimentary bottle of sparkling wine for groups of 15+ women. Bookings coordinated via WhatsApp.
• Private Event Hosting Catering to commemorative events with reserved lounges, customized entertainment options, and personalized service for groups and celebrations. Revenue generated through booth reservations and group bookings via WhatsApp.
• Asha Club Venue (São Paulo) Primary São Paulo location at Avenida dos Carinás, 562 – Moema, operating Wednesday through Saturday from 22:00 to 06:00. Features dance floor, bar, lounges, VIP areas, and private rooms with esporte chic dress code enforcement.
• Asha Club Venue (Rio de Janeiro) Second Asha Club location in Rio de Janeiro operating under the same brand concept, energy, and sophistication as the São Paulo venue, consolidating Asha as a reference in the high-end liberal lifestyle segment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Liberty Club: São Paulo-based adult lifestyle nightclub operating under a similar 'liberal/swinger' concept with themed nights and VIP booths. Directly comparable to Asha on target audience, venue format, and event-driven programming in the same metro.
• Glitter Club: Brazilian adult nightclub chain with multiple locations, offering dance floor, VIP areas, and themed events comparable to Asha's Saturday programming and booth reservation model.
• Blue Space: Adult lifestyle club in Brazil featuring dance floor, lounge spaces, and themed liberal events. Comparable on concept (liberal adult nightlife), venue spaces, and WhatsApp-driven booking flow.
• Swing São Paulo: São Paulo venue in the adult liberal lifestyle segment with private rooms, lounge areas, and themed party nights. Directly comparable in audience profile and experience-based offering.
• Lov.e Club: Brazilian nightclub targeting adults in the liberal lifestyle segment, with similar event programming (themed nights, DJs, VIP booths) and comparable price points.
• Club A: São Paulo nightclub competing for similar high-end, event-driven adult audiences with bottle service, VIP booths, and premium pricing comparable to Asha's higher-tier consumable model.

Regional players

• Pink Elephant: Long-running Brazilian nightclub chain with multi-city presence. Comparable as a multi-location nightlife operator with themed nights and VIP revenue, though targeting a broader (not liberal-lifestyle) audience.
• The Act: Las Vegas-based adult theatrical nightclub combining burlesque, dance floor, and premium bar service. Comparable as a high-end, themed adult-nightlife concept with similar VIP and event-driven revenue structure.

Broad incumbents

• Hakkasan Group (Tao Group): Global operator of high-end nightlife and restaurant venues with branded nightclub experiences. Relevant as a benchmark for scaled, multi-location premium nightlife operations and VIP-driven revenue model.

Others

• Time Out Market: Curated food-and-entertainment venue operator. Adjacent comparison point for monetizing a physical experience concept through event programming and bar/nightlife revenue streams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asha club