What arc 01 coffee does

ARC 01 Coffee (legal entity ARC 01 LLC) is a Los Angeles-based direct-to-consumer packaged coffee company that sells ultra-premium, freeze-dried single-origin instant coffee. Its core technology is a proprietary brewing and freeze-drying process: coffee is brewed with variable pressures and low temperature to extract complex flavors, then slowly freeze-dried in a vacuum chamber to lock in peak flavor; the finished product is packaged in compostable, plastic-free, toxin-free paper packets. The product line is intentionally narrow, comprising two single-origin Arabica SKUs — a Light Roast from Ethiopia's Yirgacheffe region (currant, lime leaf, toffee notes) and a Dark Roast from Colombia's Tolima-collective region (chocolate, dried plum notes) — sold as 15- or 30-packet pouches, 2oz jars, and bundled starter packs that include a double-walled stainless-steel tumbler. Pricing ranges from $29 (2oz jar) to $69 (Light Roast starter pack).

The business is operated as a bootstrapped, founder-led venture by Aron Pobereskin, a chef whose resume includes Copenhagen's Noma; this fine-dining pedigree is the central brand narrative. ARC 01 sells exclusively through its Shopify-powered website, ships free via FedEx ground from Los Angeles, and relies on organic community storytelling (Instagram community highlights, email signup, and product-page reviews) for demand generation rather than paid advertising or retail distribution. The customer base is entirely individual consumers — coffee enthusiasts, former pod-machine users, travelers, and outdoor enthusiasts — with no enterprise, wholesale, or food-service channels disclosed in the available data.

Name

arc 01 coffee

Legal name

ARC 01 LLC

Website

https://arc01coffee.com

Company type

Private

Operating status

Operating

Short description

ARC 01 Coffee is a Los Angeles direct-to-consumer brand selling ultra-premium freeze-dried single-origin instant coffee in compostable packets, founded by Noma-trained chef Aron Pobereskin and sold exclusively through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Specialty Instant Coffee

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Freeze dried coffee
• Instant coffee products
• Single origin coffee
• Specialty coffee retail
• Plastic free coffee

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of premium instant coffee products including starter packs, 15-packet pouches, and 2oz jars. Revenue generated from individual product transactions through e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ARC 01 sells ultra-premium single-origin instant coffee that is brewed with variable pressures and low temperature, then freeze-dried in a vacuum chamber to preserve complex flavors. Products are delivered in plastic-free, compostable single-serving paper packets and 2oz jars across two roast profiles (Light Roast Ethiopian Yirgacheffe and Dark Roast Colombian Tolima-collective), prepared by tearing, pouring, and stirring into water without any brewing machine.

Product overview

ARC 01 is an ultra-premium instant coffee company offering a focused portfolio of freeze-dried specialty coffees. The product line consists of two roast profiles: Light Roast Single Origin (from Ethiopia's Yirgacheffe region) and Dark Roast Core (from Colombia's Tolima-collective region). Products are available in two formats: perfectly-portioned single-serving plastic-free compostable packets (in 15-packs or 30-packs) and 2oz jars containing 15 servings. Starter Packs bundle packets with a complimentary double-walled stainless steel tumbler. All products are brewed with variable pressures and low temperature, then freeze-dried in a vacuum chamber to preserve peak flavor. Preparation requires no machine—just tear, pour, and stir into 8oz of water (hot or cold). The company is founded by chef Aron Pobereskin, formerly of Copenhagen's Noma.

Differentiator

Problem solved

Functional benefit

Products and services

• Light Roast Single Origin Starter Pack Premium instant coffee starter pack featuring Arabica beans from Ethiopia's Yirgacheffe region. Includes 30 single-serving plastic-free packets, a free double-walled vacuum-insulated stainless steel tumbler, and free shipping. Light roast with clarity, brightness, smooth finish, and notes of currants, lime leaf, and toffee.
• Dark Roast Core Starter Pack Premium instant coffee starter pack featuring Arabica beans from Colombia's Tolima-collective region. Rich and deep roast with chocolatey profile, notes of dried plum, and soft sweet finish. Includes 30 single-serving plastic-free packets.
• Light Roast Single Origin (15 packets) Single-origin light roast instant coffee in 15 single-serving plastic-free packets. Ethiopian Yirgacheffe Arabica beans with bright, clear flavor profile.
• Light Roast Single Origin Jar 2oz jar containing 15 servings of light roast single origin instant coffee from Ethiopian Yirgacheffe. Designed for home use and culinary applications such as coffee-milk beverages, cocktails, and baking.
• Dark Roast Core (15 packets) Single-origin dark roast instant coffee in 15 single-serving plastic-free packets. Colombian Tolima-collective Arabica beans with rich chocolatey profile, notes of cacao, roasted hazelnut, and dried plum.

Quantifiable outcome

• 90-110mg caffeine per serving (equivalent to regular cup of coffee)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationARC 01's e-commerce platform is powered by Shopify. Shopify provides the infrastructure for the online store, including payment processing, order management, and website functionality. Shopify collects and processes personal information about customer access and use of the services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cometeer: Cometeer sells flash-frozen concentrated coffee brews designed for at-home preparation with hot water; both Cometeer and ARC 01 occupy the ultra-premium 'specialty coffee without the machine' niche aimed at quality-driven DTC consumers.
• Trade Coffee: Trade is a DTC specialty coffee company focused on freshly roasted single-origin beans; both Trade and ARC 01 target quality-driven premium coffee drinkers via DTC, with overlapping customer segments and content marketing approaches.
• Wandering Bear Coffee: Wandering Bear offers single-serve cold brew coffee via DTC and B2B; both brands target convenience-oriented premium coffee drinkers and emphasize plastic-friendly, office/travel use cases similar to ARC 01's travel pack positioning.
• Purity Coffee: Purity Coffee is a premium DTC coffee brand emphasizing health and sustainability, similar to ARC 01's ethical-sourcing and compostable packaging positioning; both target the wellness-oriented, higher-income specialty coffee buyer.
• Driftaway Coffee: Driftaway is a DTC specialty coffee subscription service focused on single-origin beans with a direct-to-consumer storytelling model; both Driftaway and ARC 01 lean on origin storytelling and chef-curated narratives for premium DTC coffee drinkers.

Broad incumbents

• Starbucks VIA Instant: Starbucks VIA is the dominant mainstream instant coffee brand; it is the primary mass-market incumbent that ARC 01 must displace for any premium instant share gain, with vastly larger distribution and marketing.
• Nescafé (Nestlé): Nescafé is the global instant-coffee category leader and the canonical 'burnt instant' perception ARC 01 explicitly positions against; it has the scale, retail, and R&D to launch competing premium SKUs at any time.
• Blue Bottle Coffee: Blue Bottle is a premium specialty coffee brand with DTC, retail, and wholesale channels and an artisanal narrative similar to ARC 01's chef-driven positioning; it competes for the same high-end daily coffee consumer.
• La Colombe Coffee Roasters: La Colombe is a premium coffee brand with DTC, café, and RTD lines (including Draft Latte); both brands compete in the premium segment, and La Colombe's RTD innovation represents a likely adjacent direction for ARC 01.

Emerging players

• Steeped Coffee: Steeped Coffee makes single-serve, no-machine, eco-friendly brewing bags that, like ARC 01, target consumers wanting café-quality coffee without equipment and emphasize compostable packaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about arc 01 coffee