aquatic resources

What aquatic resources does

Aquatic Resources Inc. (ARI) is a privately held, Oregon-based supplier of equipment and consumables for the live Dungeness crab industry on the West Coast of North America. The company originated as a live seafood operator founded by Rick Goche that grew into the largest live Dungeness crab supplier in the world; after the operating business was sold, ARI transitioned into selling the equipment, consumables, and expertise developed during that period. Its product portfolio centers on the AquaFuser self-weighted flexible air diffuser line (1–5 ft units, $41–$56), the ClorAm-X ammonia/chlorine/chloramine remover (5 lb and 10 lb boxes, $65 and $97, a patented and trademarked water conditioner), and the C-Chest modular live seafood system for walk-in coolers ($3,495, holding up to 300 lb of crab on a 110 V outlet). ARI also offers Sea Faring Live Systems (custom vessel aeration design from Southern California to Alaska) and B2B consulting covering feasibility studies, system design, installation, and staff/fleet training.

Revenue mechanics are split between direct e-commerce product sales through ari1.com (with free shipping to the Lower 48 and Alaska/Hawaii priced by call) and fee-for-service consulting delivered via phone consultation and on-site visits. The company targets fishermen, first receivers, distributors, restaurants, and markets handling live Dungeness crab, with referrals sourced from the Oregon Dungeness Crab Commission and the Oregon Department of Agriculture. There is no evidence of institutional investment, public listing, M&A, app products, or AI/ML capabilities; operations appear to remain founder-led and narrowly focused on the live-crab segment.

Name

aquatic resources

Legal name

Aquatic Resources Inc.

Website

https://ari1.com

Company type

Private

Operating status

Operating

Short description

Aquatic Resources Inc. (ARI) is an Oregon-based, founder-led supplier of live Dungeness crab handling equipment, water conditioners, and system design and consulting services for fishermen, first receivers, restaurants, and markets on the West Coast of North America.

Ownership category

akta.pro rank

Product category

Live Seafood Handling Equipment

NAICS

Seafood Product Preparation and Packaging (3117)

SIC

Refrigeration & Service Industry Machinery (3580), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing) (AFAEAAAN)

akta.pro secondary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

Keywords

• Live seafood equipment
• Crab aeration systems
• Live fish shipping
• Aquatic water treatment
• Seafood handling design

Headquarters

HQ city

Coquille

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: Direct sales of AquaFuser aeration products, ClorAm-X water treatment, C-Chest live systems, and related equipment through e-commerce storefront
2. Consulting and System Design Services: Fee-for-service consulting including feasibility studies, system design, installation, staff training, fleet training, and system management training

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Aquatic Resources Inc. (ARI) supplies live Dungeness crab handling and shipping equipment, water conditioners, and custom system design services. Its core offerings include the AquaFuser self-weighted air diffuser hose, the C-Chest modular live seafood holding system for walk-in coolers, ClorAm-X water treatment chemistry, and Sea Faring Live Systems for seafaring vessels, supported by consulting, installation, and training services.

Product overview

Aquatic Resources Inc. (ARI) is a hardware and systems company specializing in live Dungeness crab handling and shipping equipment. The product portfolio centers on the AquaFuser aeration product line as the core offering, complemented by the C-Chest modular live system for walk-in coolers and ClorAm-X water treatment products. ARI also provides custom system design and installation services for seafaring vessels and land-based operations. The modular approach allows customers to build scalable solutions using the AquaFuser as the primary aeration component, combined with bio-filtration systems and water conditioning products. Services include consulting, installation, and training for the live seafood industry.

Differentiator

Problem solved

Functional benefit

Brands

• AquaFuser: A self-weighted flexible air diffuser hose for medium to low pressure shipping and holding applications, made of Nylon, Polyester, and Stainless Steel. Used for aeration in live seafood systems.
• ClorAm-X
• C-Chest
• Sea Faring Live Systems

Quantifiable outcome

• Modular system reduces handling and associated mortalities
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Pentair Aquatic Eco-Systems: Pentair AES is a large, broad-line supplier of aquaculture and aquatic life-support equipment, including aeration, filtration, and water-treatment products used by fish and seafood operations. It competes with ARI at the equipment layer while offering a much wider catalog aimed at hatcheries, public aquariums, and aquaculture producers.
• Innovasea: Innovasea designs and supplies full-scale aquaculture systems, including fish holding, life support, and water-quality monitoring used in commercial aquaculture and seafood operations. It is comparable as a one-stop provider of live aquatic holding and water-treatment infrastructure versus ARI's niche live-cab focus.
• Aquatic Eco-Systems (now part of Pentair): Aquatic Eco-Systems historically supplied aeration, filtration, and holding equipment to aquaculture and aquarium operators, with overlapping SKUs (air diffusers, water conditioners) to ARI's product lines. Now consolidated into Pentair AES, it represents a broad incumbent alternative to ARI.

Direct peers

• Faivre (Aqua Logic): Faivre / Aqua Logic manufactures live-haul and live-fish transport equipment (tanks, pumps, oxygenation) for commercial fisheries and aquaculture, directly overlapping ARI's live seafood handling and shipping equipment category.
• Worldwide Fish LLC: Worldwide Fish supplies equipment and supplies for live fish and seafood handling and shipping, including aeration, filtration, and holding-system products. It serves the same customer base (commercial fishermen, live haulers, and seafood distributors) as ARI.
• Stevens Equipment & Supply: Stevens Equipment supplies commercial aquaculture and seafood handling equipment, including holding tanks, pumps, and aeration used by shellfish and finfish farms. Comparable as a small specialist supplier serving overlapping operator customers.

Emerging players

• Reef Nutrition: Reef Nutrition produces specialty feeds and water-treatment products for aquaculture and ornamental aquatic operations. It is comparable as a niche specialty consumable supplier with analogous go-to-market and customer profile to ARI's ClorAm-X line.

Others

• Aquatic Life (Pentair): Aquatic Life supplies aquarium and aquatic life-support equipment to retail and prosumer channels. It is an adjacent, retail-tier player whose aeration and water-treatment categories overlap ARI's product family but at consumer scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aquatic resources