What Amsell Holding does

Amsell Holding AB is a privately held design studio registered in Sweden as an Aktiebolag, founded in 2021 and headquartered at Östra Tyevägen 31, Hammarö. The company operates a single Swedish office and describes itself as a small team of independent developers with a user-centered, empathy-driven design approach, operating under the tagline "Stand Out. Functional Design Matters."

The firm's offering is organized around three core service lines: Exhibition Design (design services for exhibitions and trade shows), Product Design (design and development of physical and digital products with a focus on functional solutions), and Brand Development (strategic brand identity and visual communication work). Project examples for each service line are showcased as image portfolios on the company's Wix-hosted website (amsell.se), with no interactive product, SaaS platform, or proprietary tooling disclosed. There is no evidence of patents, trademarks, certifications, or formal industry recognition.

Amsell Holding pursues a direct, project-based go-to-market: clients engage the studio by email ([email protected]) or phone, and the website serves as the primary marketing and portfolio surface. No pricing is publicly disclosed, no named customer logos are listed, and the company does not publish revenue, headcount, or funding data. The stated geographic scope is Sweden within Europe, with no explicit international expansion signals. Ownership is privately held with no disclosed institutional investors, parent company, or management team bios.

Name

Amsell Holding

Legal name

Amsell Holding AB

Website

https://amsell.se

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Amsell Holding AB is a privately held Swedish design studio founded in 2021 that offers exhibition design, product design, and brand development services to B2B clients, primarily in Sweden.

Ownership category

akta.pro rank

Product category

Design Services

NAICS

Industrial Design Services (54142), Graphic Design Services (541430)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industry

Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Exhibition design
• Product design
• Brand development
• Visual identity design
• Design studio services

Headquarters

HQ city

Hammarö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Amsell Holding is an independent design studio providing three core services: Exhibition Design (creating visually compelling and functional exhibition and trade show spaces), Product Design (development of physical and digital products focused on functional and innovative solutions), and Brand Development (strategic brand identity and visual communication design). The studio describes itself as "independent developers with a strong eye for visual details" who empathize with and analyze client objectives to deliver innovative, user-centered design outcomes.

Product overview

Amsell Holding is an independent design studio offering three core service areas: Exhibition Design, Product Design, and Brand Development. The company positions itself as developers with a strong eye for visual details who create innovative solutions by empathizing and analyzing client objectives. Their tagline 'STAND OUT. FUNCTIONAL DESIGN MATTERS.' reflects their focus on creating designs that are both visually distinctive and purposeful. The portfolio showcases completed projects across these three service areas, demonstrating their cross-disciplinary approach to design challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Design
• Product Design Design and development services for physical and digital products, focused on functional and innovative solutions for B2B clients.
• Brand Development Strategic brand development services helping B2B clients pursue their objectives through visual identity and communication design.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Pentagram: Multidisciplinary independent design firm offering branding, product, environmental, and exhibition design. Directly comparable to Amsell in its cross-disciplinary, partner-led independent model serving B2B clients.
• Form Us With Love: Stockholm-based independent design studio working across product design, branding, and exhibition/installation design. Highly comparable to Amsell in geography, scale, and service mix.
• Note Design Studio: Swedish independent design studio active in spatial, product, and brand design. Comparable to Amsell as a Stockholm/Sweden-based multidisciplinary boutique competitor.
• Hyperakt: Independent design and brand strategy studio delivering brand identity, product design, and visual communication. Comparable to Amsell as a small independent multidisciplinary studio serving B2B clients.
• Manual: Boutique creative agency offering branding, product, and visual design services. Comparable to Amsell as a small independent design firm focused on brand and product design.
• Mucho Studio: Independent design studio specializing in brand identity, print, and product/exhibition design. Comparable to Amsell in its cross-disciplinary independent boutique model and B2B service focus.

Emerging players

• Snask: Stockholm-based design and branding studio known for expressive brand identity and visual design work. Comparable to Amsell as a Swedish boutique creative firm with brand-led positioning.

Broad incumbents

• Designit: Large Scandinavian design and innovation firm (part of Wipro) offering branding, product, and experience design. Comparable to Amsell in service categories but at significantly greater scale and geographic reach.
• IDEO: Global design and innovation consultancy active in product, brand, and experience design. Comparable to Amsell in service categories but at much larger scale and broader geographic footprint.
• Landor & Fitch: Global brand consulting and design firm with strong branding and environmental/experiential design capabilities. Comparable to Amsell in brand development and exhibition/experiential work, but at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsell Holding