adidas ag - ukraine

What adidas ag - ukraine does

Adidas Ukraine is the locally incorporated subsidiary (DP 'Adidas-Ukraina', headquartered in Kyiv) of German sportswear multinational adidas AG, operating the official Ukrainian online storefront at adidas.ua alongside a physical retail network across Ukraine accessed through the storefinder tool. The business sells athletic footwear, apparel, and accessories organized into multiple sub-brand franchises — Performance (technical athletic gear), Originals (heritage streetwear anchored by Samba, Gazelle, and Superstar), Sportswear (everyday athletic-inspired), and TERREX (outdoor/hiking) — plus designer collaborations with Stella McCartney and Yohji Yamamoto (Y-3), and licensed partnerships including adidas Originals x Coca-Cola, Marvel's Spider-Man, and ADIDAS x Minecraft.

The product portfolio is differentiated by proprietary materials and component technologies rather than AI or software: BOOST and Cloudfoam cushioning foams, CLIMACOOL and AEROREADY moisture/ventilation systems, CLIMAWARM and CLIMAHEAT thermal management, Traxion grip, GORE-TEX waterproof membranes, and OrthoLite insoles. Footwear, apparel, and accessories are sold across men's, women's, and children's storefronts and span football (F50, Predator, Copa boots and club kits including Kharkiv FC and the Ukraine National Team), running (adizero, Ultraboost, Supernova, the newly launched HYPERBOOST), gym/training (DROPSET, Optime), outdoor (TERREX Agravic, Skychaser), tennis, padel, motorsport, swimming, and lifestyle/streetwear.

Revenue is generated through direct product sales (one-time purchase transactions) on adidas.ua and in physical stores, priced in Ukrainian Hryvnia with a free-shipping threshold at 3,500 UAH, a 5% bank-card discount, a 10% newsletter-signup discount, and installment payment options enabled through integrations with monobank, PrivatBank, Oschadbank, and PUMB. The go-to-market is direct-to-consumer omnichannel, supported by the adiClub loyalty program, an adidas Runners Kyiv community, and a Telegram channel (@adidas_ua), targeting six primary consumer segments — football/soccer, running, gym/fitness, outdoor/adventure, streetwear/lifestyle, and swimming/water activities — with children's and family buyers addressed through licensed IP collaborations.

Name

adidas ag - ukraine

Legal name

Adidas AG

Website

https://adidas.ua

Company type

Public

Founded year

1949

Operating status

Operating

Short description

Adidas Ukraine is the Kyiv-based local subsidiary of adidas AG, operating the adidas.ua e-commerce platform and physical retail stores to sell branded athletic footwear, apparel, and accessories across Performance, Originals, Sportswear, and TERREX sub-brands to Ukrainian consumers.

Ownership category

akta.pro rank

Product category

Athletic & Sportswear

NAICS

Shoe Retailers (45821), Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Soccer/Football Footwear & Apparel Retail (CRAMACAC), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

Keywords

• Athletic footwear retail
• Sportswear apparel
• Sports accessories
• Outdoor hiking gear
• Football team kits

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct retail sales of athletic apparel, footwear, and accessories through owned e-commerce platform adidas.ua. Consumers purchase directly online with various payment methods including card, installments, and cash on delivery options.
2. Product Sales (Retail Stores): Physical retail store network across Ukraine selling the same product range. Store locations available through storefinder tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Adidas Ukraine operates the official Ukrainian online store adidas.ua and physical retail stores selling athletic footwear, apparel, and accessories across sports categories including football, running, gym training, hiking, swimming, tennis, padel, and motorsport. The product portfolio spans sub-brands such as Performance, Sportswear, Originals (Samba, Gazelle, Superstar, Campus, SL 72), TERREX outdoor gear, and premium collaborations with Stella McCartney and Y-3 (Yohji Yamamoto). Local market offerings include Ukrainian national team football kits and FC Kharkiv merchandise.

Product overview

adidas Ukraine operates an e-commerce platform selling a comprehensive athletic footwear, apparel and accessories portfolio organized into distinct sub-brands: Performance (high-performance gear for serious athletes), Sportswear (casual athletic-inspired wear), and Originals (heritage streetwear featuring iconic models like Samba, Gazelle, Superstar). The TERREX sub-brand covers outdoor and hiking gear, while collaborations with Stella McCartney and Yohji Yamamoto (Y-3) offer premium fashion-forward options. Core technologies include HYPERBOOST for running cushioning, CLIMACOOL for ventilation, BOOST/Cloudfoam for comfort, Traxion for outdoor grip, and GORE-TEX for waterproofing. Product categories span football (boots, jerseys, balls), running (adizero, Ultraboost, Supernova), gym/training (DROPSET, Optime), swimming (Adilette slides, swimwear), outdoor hiking (TERREX Agravic, Skychaser), motorsports, tennis, yoga, and children's wear. The company also sells official football kits for clubs including Kharkiv FC and national team merchandise. An adiclub loyalty program provides member benefits and discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Originals: Lifestyle and streetwear collection featuring classic adidas designs such as Samba, Gazelle, and Superstar.
• Sportswear
• Performance
• TERREX
• adidas by Stella McCartney
• Y-3

Products and services

• adidas Performance High-performance athletic footwear, apparel, and accessories designed for serious athletes across football, running, gym training, and other sports. Includes football boots (F50, Predator, Copa), running shoes (adizero, Ultraboost, Supernova, HYPERBOOST, ADISTAR), training shoes (DROPSET), and performance apparel.
• adidas Sportswear Athletic-inspired casual wear and sneakers for everyday use, combining sports heritage with street style. Offered across men's, women's, and children's categories.
• adidas Originals Heritage streetwear collection featuring iconic adidas designs such as Samba, Gazelle, Superstar, Campus, SL 72, and adicolor. Bridges sports heritage and street style for men, women, and children.
• TERREX Outdoor and adventure sports sub-brand offering hiking boots, trail running shoes (Agravic, Skychaser), hiking apparel, and outdoor gear featuring GORE-TEX waterproofing, Traxion grip, and CLIMAWARM insulation.
• adidas by Stella McCartney Collaboration collection with designer Stella McCartney offering sport-inspired apparel for women that transitions from gym to street.
• Y-3 High-end collaboration with designer Yohji Yamamoto blending sports performance with avant-garde fashion aesthetics across footwear and apparel.
• adidas Football Boots (F50, Predator, Copa) Football boot collection offering choice between F50 speed boots, PREDATOR control boots, and classic Copa leather boots for football players at all levels.
• Ultraboost Running Shoes Premium running shoes featuring responsive BOOST cushioning technology for performance and lifestyle use. ULTRABOOST 5 is the latest version.
• HYPERBOOST Running Shoes New running shoe line featuring responsive cushioning for extended runs, described as adidas's first running shoes for long-distance runs without a plate.
• adizero Running Shoes Lightweight performance running and training shoes designed for speed and elite athletic performance.
• Supernova Running Shoes Running shoes collection offering everyday comfort and support for regular runners.
• DROPSET Training Shoes Training shoes designed for power training and gym workouts with stability features. DROPSET 4 is the latest version.
• CLIMACOOL Running Shoes Running shoes collection featuring 360-degree ventilation technology to keep athletes cool and dry during workouts.
• Samba Sneakers Iconic indoor soccer-inspired sneakers that have become a street style staple. Features Cloudfoam cushioning and OrthoLite insoles in lifestyle versions.
• Gazelle Sneakers Classic sneakers originally released in 1991 as football shoes, now popular in streetwear.
• Superstar Sneakers Legendary shell-toe sneakers that evolved from basketball heritage to cultural icon in streetwear.
• Campus Sneakers Classic basketball-inspired sneakers popular in streetwear and casual fashion.
• SL 72 Sneakers Retro-inspired sneakers based on 1970s athletic designs.
• Adilette Slides Classic slide sandals and pool footwear featuring Cloudfoam cushioning for comfort at pool, beach, and casual wear.
• Ukraine National Team Kits Home and away football kits for the Ukrainian National Football Team featuring national symbols and football design.
• FC Kharkiv Collection Football kit collection for FC Kharkiv featuring home and away jerseys, shorts, and socks with Kharkiv city colors and design for the 26/27 season.
• Optime Women's Collection Women's training collection featuring workout gear including sports bras, leggings, tights, tights, t-shirts, and shorts designed specifically for female athletes.
• Soft Lux Collection Women's collection featuring sportswear designed for everyday comfort and casual athletic style.
• Z.N.E. Sportswear Collection Sportswear collection designed for athletes to wear before and after competition.
• TERREX Agravic Trail running and hiking shoes designed for off-road terrain, featuring Traxion grip and lightweight construction.
• TERREX Skychaser Hiking shoes designed for outdoor adventures with reliable traction on trails.
• ADISTAR CONTROL 5 Shoes Running shoes collection featuring control technology designed for a stable running experience.
• Football Club Kits (Liverpool, Real Madrid, Arsenal) Official licensed football kits and merchandise for global partner clubs including Liverpool, Real Madrid, and Arsenal for the 26/27 season.
• MARVEL's Spider-Man Collection (Children) Children's collection featuring Marvel's Spider-Man themed apparel and footwear.
• ADIDAS x MINECRAFT Collection Children's collection featuring MINECRAFT game-themed apparel and accessories.
• adidas Originals x Coca-Cola Collection Collaboration collection featuring Coca-Cola themed apparel and accessories in classic adidas Originals style.
• adicolor Collection Colorful collection allowing customization with a variety of vibrant colorways for lifestyle and streetwear use.
• adidas Runners Community Program Global running community connecting runners through local groups and events, including adidas Runners Kyiv. Pairs with branded running collections.
• adiClub Loyalty Program Loyalty program offering discounts, early access to new products, and exclusive member benefits to repeat customers.
• adidas Swimming Gear Swimming gear including swimwear, pool slides, and water sports accessories for pool and beach activities.
• adidas Football Equipment Football boots, jerseys, balls, goalkeeper gloves, and accessories for players at all levels.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Nike Ukraine: The largest global athletic brand and adidas's principal direct competitor; operates a parallel DTC and retail footprint in Ukraine across running, training, football, and lifestyle, targeting the same consumer segments with comparable price points.
• Puma SE: German-headquartered athletic and lifestyle brand with global DTC and wholesale operations and a presence in Ukraine; competes head-to-head with adidas across football boots (Puma has Ukrainian national team deals in other markets), running, and Originals-adjacent lifestyle.
• New Balance: Global athletic footwear and apparel brand with a fast-growing running and lifestyle business; expanding DTC in CEE and competing directly for the same Ukrainian consumer wallet share as adidas across performance and lifestyle segments.
• ASICS: Japanese performance running and athletic brand with strong running credentials; competes with adidas in running footwear (where adidas sells Ultraboost, Supernova, adizero, Hyperboost) and is increasingly visible in Ukrainian running retail and digital channels.
• Under Armour: American performance athletic apparel and footwear brand with global DTC operations; competes with adidas in training, running, and team sports, and maintains a presence in Ukrainian e-commerce and select retail channels.
• Reebok: Global athletic and lifestyle brand (now under Authentic Brands Group licensing) with strong heritage in training and Classic lifestyle silhouettes; competes with adidas Originals in lifestyle sneakers and with adidas Performance in training.

Emerging players

• On Holding AG: Swiss premium running and lifestyle brand with explosive global growth and expanding CEE presence; an emerging direct competitor in the high-end running and lifestyle categories where adidas competes with Ultraboost, Hyperboost, and Originals.
• Hoka (Deckers Outdoor): Fast-growing running and trail-running brand under Deckers; rapidly gaining share in the performance running category globally and beginning to appear in Ukrainian running and outdoor retail, putting pressure on adidas's Ultraboost and TERREX ranges.
• Footshop: Central European sneaker and lifestyle e-commerce specialist with a CEE footprint; an emerging digital-native competitor for sneaker-culture demand that overlaps with adidas Originals (Samba, Gazelle, Superstar) among younger Ukrainian consumers.

Regional players

• Intersport Ukraine: Local Ukrainian arm of the global Intersport multi-brand sporting-goods retailer; offers an alternative multi-brand retail channel in Ukraine and competes with adidas for the same sporting-goods consumer across running, training, football, and outdoor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adidas ag - ukraine