Advances.in
Advances.in is a London-based academic publishing startup that operates gold open-access journals — primarily advances.in/psychology — under a model that pays peer reviewers and editors, monetizing via $1,950 Article Processing Charges from authors at acceptance.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Advances.in does
Advances.in LTD is a London-based, privately-held academic publishing startup that operates a portfolio of gold open-access journals under a model that compensates peer reviewers and editors — a structural departure from traditional academic publishing, which relies on unpaid academic labor. The company's flagship product is advances.in/psychology (ISSN 2976-937X), a peer-reviewed psychology journal that holds a Q1 SJR quartile ranking (2025), a Scopus CiteScore of 4.4, and indexing across Scopus, OpenAlex, Google Scholar, and Crossref. Authors submit manuscripts through the advances.pub submission portal (integrated with ORCID for author identification and Google reCAPTCHA for spam prevention), pay Article Processing Charges (APCs) of $1,950 for research articles/reviews/reports/dataset reports or $450 for commentaries at acceptance, and retain copyright under a CC-BY 4.0 license with immediate open access and no embargo. The company offers an APA7 Reference Verification Tool (apa.advances.in) as a free top-of-funnel utility, a customer support knowledge base (support.advances.in), and a Journal Launch Partnership program that allows external editors to launch additional open-access journals under the advances.in umbrella with administrative support.
The underlying technology stack is standard web-publishing infrastructure: Cloudflare for CDN and security (including Turnstile bot detection), Stripe and Revolut for payment processing, Xero for accounting, DocuSign for consultation contracts, and partnerships with the British Library and Internet Archive for long-term preservation. The go-to-market motion is product-led growth targeting academic researchers globally, supported by earned media coverage in The Chronicle of Higher Education, Times Higher Education, Research Professional News, and Inside Higher Ed, alongside organic social presence on LinkedIn and Bluesky and thematic special issues on topics such as misinformation, violent extremism, acculturation, and network psychometrics. The business model is a transactional APC structure with waivers for authors from World Bank low/lower-middle-income economies, and editorial metrics include an average 10.9 days to first decision, 4.8 months from submission to acceptance, and 8.8 days from acceptance to publication. Advances.in LTD is registered in England and Wales (company number 14114105), is UK GDPR-compliant with the ICO, and has no disclosed parent company, funding rounds, or executive leadership beyond Karolina Sowa as Data Protection Officer.
Advances.in firmographics
Firmographics- Name
- Advances.in
- Legal name
- Advances.in LTD
- Website
- https://advances.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Advances.in is a London-based academic publishing startup that operates gold open-access journals — primarily advances.in/psychology — under a model that pays peer reviewers and editors, monetizing via $1,950 Article Processing Charges from authors at acceptance.
- Ownership category
- akta.pro rank
Advances.in industry classification
Industry- Product category
- Academic Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Academic & Scholarly Journals Publishing (Peer-Reviewed) (MPAJABAC)
- akta.pro secondary industries
- Open Access Scholarly Journals & Monographs (EDAGAFAJ), Conference Proceedings & Research Reports Publishing (EDAGAFAL)
Keywords
Where Advances.in is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Advances.in business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Article Processing Charges (APC): Authors pay an APC upon acceptance of their manuscript. Research articles, reviews, research reports, and dataset reports are billed at $1,950. Commentaries are billed at $450. The APC covers open access publication, compensation for editors and reviewers, typesetting, hosting, indexing, and long-term archiving.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Research articles, reviews, research reports, dataset reports |
| Transaction based/ take rate | Pay-as-you-go | Commentaries |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Advances.in product offering
Product offeringCore offering
Advances.in publishes gold open-access peer-reviewed academic journals, led by advances.in/psychology (ISSN 2976-937X), and provides a manuscript submission and peer-review platform (advances.pub). Authors pay Article Processing Charges ($1,950 for research articles, $450 for commentaries) to publish under CC-BY 4.0 licensing, with the company handling peer review management, typesetting, DOI assignment, and long-term archiving. It also runs a Journal Launch Partnership program allowing partners to launch new open-access journals under the Advances.in brand.
Product overview
Advances.in is an academic publishing startup operating a platform of open-access journals with a sustainable publishing model that compensates editors and reviewers. The core product is advances.in/psychology (ISSN 2976-937X), a gold open-access psychology journal. Authors submit manuscripts through the advances.pub submission portal, use the apa.advances.in reference verification tool before submission, and access support via the support.advances.in knowledge base. The company also offers a journal launch partnership program for starting new open-access journals under the advances.in brand. The business model relies on Article Processing Charges (APCs) from authors, with waivers available for researchers from low-income countries or those with funding constraints.
Differentiator
Problem solved
Functional benefit
Brands
- advances.in/psychology: The company's primary peer-reviewed psychology journal (ISSN 2976-937X), a gold open-access publication that compensates editors and reviewers.
Products and services
- advances.in/psychology Gold open-access peer-reviewed academic journal in psychology (ISSN 2976-937X); authors pay Article Processing Charges ($1,950 for research articles, $450 for commentaries) to publish under CC-BY 4.0, with the journal handling peer review, typesetting, DOI assignment, and long-term archiving. Indexed in Scopus, OpenAlex, and Google Scholar. Target audience is academic researchers, graduate students, and faculty in psychology and related disciplines.
- Journal Launch Partnership Program Partnership program allowing scholarly societies, research groups, or editors to launch new open-access peer-reviewed journals hosted on the Advances.in publishing platform, leveraging the company's submission, peer-review, and indexing infrastructure. Target audience is academic editors, scholarly societies, and research organizations seeking to start a new journal.
Quantifiable outcome
- 10.9 days average to first decision
- +2 more outcomes
Companies that use Advances.in
Customer profileSegments1 record
Ideal customer profiles2 records
Advances.in technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature2 records
Advances.in partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- British LibraryminorLong-term archiving partner for published articles ensuring permanent preservation of academic content.
- Internet ArchiveminorLong-term digital archiving partner for preserving published articles for future access.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Advances.in competitors and assessment
Company assessmentBroad incumbents
- Wiley: Wiley operates a large portfolio of peer-reviewed journals including psychology titles and an OA division (Wiley Open Access), representing a broad incumbent against which Advances.in's psychology journal must position.
- Elsevier: Elsevier is the largest academic publisher globally with thousands of subscription and hybrid OA journals including psychology titles; it represents the dominant incumbent Advances.in competes against for prestige submissions.
- Springer Nature: Springer Nature publishes Nature, BMC, and Springer journals across psychology and adjacent fields, offering established OA and hybrid models that compete directly for high-quality OA submissions.
Direct peers
- MDPI: MDPI is the world's largest fully open-access academic publisher, operating a portfolio of peer-reviewed journals funded by APCs — directly comparable to Advances.in's author-pays open access model and journal-launch scaling approach.
- Frontiers: Frontiers operates a large portfolio of gold open-access peer-reviewed journals across disciplines with an APC-funded model and innovative peer-review workflows, making it a direct competitor for authors seeking fast, fair OA publishing.
- PLOS: PLOS pioneered gold open-access peer-reviewed journals funded by APCs and is a foundational reference point for any new OA journal publisher attempting to scale ethically and sustainably.
- eLife: eLife is an OA journal with experimental peer-review models and a mission-driven approach to reforming academic publishing, directly comparable in spirit and structure to Advances.in's paid-reviewer innovation.
- PeerJ: PeerJ publishes peer-reviewed open-access journals in the life sciences and related fields using an APC model with lifetime publishing memberships, comparable to Advances.in's APC-funded psychology journal.
- F1000Research: F1000Research operates an open-research publishing platform with transparent peer review and APC funding, making it a direct peer in OA peer-reviewed scholarly publishing.
Emerging players
- Cogent OA (Taylor & Francis): Cogent OA is Taylor & Francis's open-access mega-journal covering multiple disciplines, comparable as an APC-funded OA venue for psychology and adjacent research.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Advances.in social profiles
Digital presenceAdvances.in compliance and trust
Trust signalCompliance3 records
Advances.in financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advances.in leadership team
Management profileNumber of profiles
Profiles1 record
Advances.in funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advances.in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advances.in
What does Advances.in do?
Advances.in publishes gold open-access peer-reviewed academic journals, led by advances.in/psychology (ISSN 2976-937X), and provides a manuscript submission and peer-review platform (advances.pub). Authors pay Article Processing Charges ($1,950 for research articles, $450 for commentaries) to publish under CC-BY 4.0 licensing, with the company handling peer review management, typesetting, DOI assignment, and long-term archiving. It also runs a Journal Launch Partnership program allowing partners to launch new open-access journals under the Advances.in brand.
Is Advances.in a public or private company?
Advances.in is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advances.in founded?
Advances.in was founded in -1. It employs 1 to 10 people.
Where is Advances.in based?
Advances.in is headquartered in London, United Kingdom, in the Europe region.
How does Advances.in make money?
One revenue line is on record: article Processing Charges (APC).
Who are Advances.in's main competitors?
Broad incumbents on record are Wiley, Elsevier and Springer Nature. Direct peers are MDPI, Frontiers, PLOS, eLife, PeerJ and F1000Research. Cogent OA (Taylor & Francis) is listed as an emerging player.
Does Advances.in have an API?
No public API is recorded for Advances.in.
What industry is Advances.in in?
Advances.in's product category is Academic Publishing. Its primary akta.pro industry code is MPAJABAC, Academic & Scholarly Journals Publishing (Peer-Reviewed), with a secondary code of EDAGAFAJ, Open Access Scholarly Journals & Monographs. Its NAICS code is 51312 and its SIC code is 2721.