Adoptee Hub

What Adoptee Hub does

Adoptee Hub is a registered 501(c)(3) nonprofit organization founded in 2019 (with some sources citing 2018) and headquartered in Minnesota, serving the Korean adoptee community in the United States and globally. The organization's stated mission is to provide post-adoption services including birth searches, reunions, counseling, translation, citizenship assistance, and advocacy. Its primary addressable market is concentrated in Minnesota, which the organization describes as home to the largest Korean adoptee population in the U.S. (more than 20,000 individuals). The founder and CEO is Ami Nafzger, a recognized adoptee rights advocate, and operations are run almost entirely by volunteers across functions including grant writing, fundraising, board governance, IT, communications, and event coordination; no formal paid positions are currently listed as open.

The organization's core technology platform is the Hope Registry, a web-based global portal where Korean adoptees (18+) and birth families can register background information, data, and photographs to facilitate cross-border matching; registration carries a $30 one-time fee and includes a free DNA testing kit upon potential match identification. Adoptee Hub describes this as the first and only confidential global matching service for all Korean birth families. A planned Global Birth Search Services (GBSS) portal is in development. Beyond the registry, Adoptee Hub delivers reunification services at three tiers (Pre-Reunion, Reunion, Post-Reunion), cultural education (language, cooking, dance, literature), mental health counseling, the biennial Global Adoptee Transracial Film & Arts Festival (GATRFF), and adoption advocacy including F4 visa and dual citizenship support. Signature events include the annual Kimchi Festival, Cultural Identity and Self Care Workshops ($30–$50), annual galas ($25–$65), and the Heart & Seoul Connection Motherland Tour to South Korea launched in October 2025.

Adoptee Hub is funded through a mix of individual donations (one-time and recurring via Stripe and Donorbox), corporate sponsorships (Platinum $10,000+ through Contributor under $200 tiers), event ticket revenue, program service fees (Hope Registry registration, individually-priced reunification services), and book sales ('Living in Korea: A Guide by Adoptees', distributed via Amazon, Walmart, and retailers in Germany, Sweden, the Netherlands, and Denmark). Strategic partners include G.O.A'L (sister partnership with a South Korea NGO), NCRC Korean Adoption Services (Gold sponsor), the Consulate General of the Republic of Korea in Chicago, Sejong City, and multiple Korean American cultural organizations. The organization is pursuing a planned Adoptee Hub Cultural Center to serve as a physical community hub.

Name

Adoptee Hub

Legal name

Adoptee Hub Inc.

Website

https://adopteehub.org

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Adoptee Hub is a 501(c)(3) nonprofit founded in 2019 providing birth search, reunification, cultural education, counseling, and advocacy services for Korean adoptees, primarily operating in Minnesota with global digital reach via its Hope Registry portal.

Ownership category

akta.pro rank

Product category

Nonprofit Post-Adoption Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Social Advocacy Organizations (8133), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industry

Maternal, Newborn, Child & Adolescent Health (MNCAH) Partnerships (HLAJAOAG)

Keywords

• Adoptee support services
• Birth search reunification
• Korean cultural education
• Post-adoption counseling
• Nonprofit community advocacy

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: Adoptee Hub is a 501(c)(3) nonprofit organization funded primarily through individual donations (one-time and recurring via Stripe and Donorbox) and corporate sponsors. Sponsors range from Platinum ($10,000+) to Contributor (under $200) tiers. Major sponsors include Hedlund Family Fund (Platinum), NCRC Korean Adoption Services (Gold), Consulate General of the Republic of Korea in Chicago, Thomas Clement Park Foundation (Platinum), and Thrivent Financial (Silver).
2. Program Service Fees: Revenue generated through fees for specific services: Hope Registry registration ($30 one-time fee), and reunion services (cost determined on individual basis across Pre-Reunion, Reunion, and Post-Reunion levels). Event registration fees also contribute to revenue.
3. Event Revenue: Revenue from event registrations including Cultural Identity and Self Care Workshops ($30-$50), Galas ($25-$65), annual fundraisers ($45-$65), and the Bake N' Chili Contest fundraiser ($10 entry).
4. Book Sales: Revenue from sales of the book 'Living In Korea: A Guide By Adoptees' published by Adoptee Hub, sold through Amazon, Walmart, and international retailers (Germany, Sweden, Netherlands, Denmark).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Adoptee Hub is a 501(c)(3) nonprofit that delivers post-adoption services for Korean adoptees and birth families, centered on the Hope Registry global matching portal and Global Birth Search Services (GBSS) that coordinate Pre-Reunion, Reunion, and Post-Reunion support. It complements these search/reunion offerings with Korean cultural education, mental health counseling, translation and citizenship assistance, advocacy, the biennial Global Adoptee Transracial Film & Arts Festival, Community Dinner & Dialogue series, and signature cultural events such as the annual Kimchi Festival and Heart & Seoul Connection Motherland Tour.

Product overview

Adoptee Hub operates as a 501(c)(3) nonprofit organization established in 2019, offering a comprehensive suite of post-adoption services for the adoptee community. The core offering is the Global Birth Search Service (GBS), which includes the Hope Registry portal for birth family reunification and Reunification Services at Pre-Reunion, Reunion, and Post-Reunion levels. Supporting programs include the Adoptee Cultural Education and Health & Wellness Program, the Global Adoptee Transracial Film & Arts Festival (GATRFF), Community Dinner & Dialogue Series, and Adoption Advocacy Services. The organization is also developing a Community Center for Adoptees and has published 'Living in Korea: A Guide by Adoptees'. The portfolio is delivered through events, workshops, and an online portal, with services focused on birth searches, reunions, counseling, translation, citizenship assistance, cultural education, and community building.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Birth Search Service (GBS)
• Hope Registry
• Reunification Services (Pre-Reunion, Reunion, Post-Reunion)
• Adoptee Cultural Education and Health & Wellness Program
• Global Adoptee Transracial Film & Arts Festival (GATRFF)
• Adoption Advocacy Services
• Heart & Seoul Connection Motherland Tour Annual group trip to South Korea for Minnesota Korean adoptees offering deep cultural immersion including the Sejong Festival and live music, a temple stay, a traditional Korean clothing and hair experience, hot springs, and a tea ceremony with meditation. Developed in partnership with Sejong City and the Mayor's Office of Sejong City.
• Living in Korea: A Guide by Adoptees

Quantifiable outcome

• Hope Registry registration with $30 one-time fee including free DNA testing upon potential match identification
• +2 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• G.O.A'L (Global Overseas Adoptees Link)coreStrategic or Co-development Partner · 1 January 2019Adoptee Hub operates as a sister partnership with G.O.A'L, an NGO in South Korea. G.O.A'L is a key collaborator in birth search and reunion services, and representatives from G.O.A'L (including Joo-Hoon Schneider) participate in informational sessions about F4 Visa and Dual Citizenship for adoptees. This is the most significant strategic partnership for Adoptee Hub's core birth search mission.
• NCRC Korean Adoption Services (KAS)majorOthersKAS is dedicated to ensuring the best interests of children and assuming social responsibility for adoption. They systematize post-adoption services and encourage domestic adoption by building a cooperative system between government, adoption agencies, and relevant organizations. NCRC KAS has been a Gold sponsor (2020-2024) and Silver sponsor (2019) of Adoptee Hub, indicating mutual support and shared mission alignment.
• National Asian Pacific American MuseummajorStrategic or Co-development PartnerAdoptee Hub was invited to speak and represent Asian American transnational adoptees in the commission process for a National Museum of Asian Pacific American History and Culture. The Commission to Study the Potential Creation of the National Museum is working to deliver a plan for establishing a national museum honoring Asian Pacific American achievements and impact. This represents advocacy-level partnership for adoptee representation.
• Consulate General of the Republic of Korea in ChicagomajorStrategic or Co-development PartnerThe Consulate General of the Republic of Korea in Chicago opened in 1968 and expanded cooperative relationships between Korea and the 13 Midwest states and local governments. They have been a sponsor of Adoptee Hub, supporting the organization's mission. The Consulate also partners on initiatives like the Korean Delegation Dinner honoring Korean War veterans.
• Sejong City (Republic of Korea)majorStrategic or Co-development PartnerAdoptee Hub's Heart & Seoul Connection Motherland Tour was developed in partnership with Sejong City. The tour sends Minnesota Korean adoptees to South Korea for cultural immersion. Adoptee Hub also partnered with the Mayor's Office of Sejong City for the Korean Delegation Dinner honoring Korean War veterans.
• Korean American Association of Minnesota (KAAM)minorOthersKAAM aims to promote Korean identity to the next generation, build cooperative relationships with Korean American organizations, strengthen the unity of Korean Americans in Minnesota, and establish a Korean Cultural Center for future generations. Sponsored Adoptee Hub in 2023 (Bronze).
• Korean American Women's Association of MinnesotaminorOthersAn organization seeking to unite Korean women in Minnesota to assist Korean women in need, provide a social network, and promote Korean culture. Contributor sponsor in 2022.
• Korean Cultural Association of MinnesotaminorOthersSponsors activities that build understanding of Korean cultural heritage for Korean adoptees, other Korean Americans, and the larger community. Bronze sponsor in 2021.
• Bibigo (CJ Foods)minorOthersBibigo specializes in Korean food and is a subsidiary of CJ Foods. They sponsored the 2024 Kimchi Festival with a $2,500 donation and provided prizes for the Kimchi Contest. Bibigo's sponsorship supports the largest public event in Adoptee Hub's programming.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Global Overseas Adoptees' Link (G.O.A'L): South Korea-based NGO and Adoptee Hub's sister partnership organization, providing the most direct comparison given they collaborate on the same birth search and reunion mission for Korean adoptees. Both focus on cross-border adoptee-birth family reunifications and post-adoption services.
• NCRC Korean Adoption Services (KAS): A multi-year Gold sponsor of Adoptee Hub and a direct peer in the Korean post-adoption services space. KAS systematizes post-adoption services and coordinates with Korean government and adoption agencies — directly overlapping Adoptee Hub's mission.
• Adoptees' Liberty Movement Association (ALMA): Established Korean adoptee advocacy and community organization offering peer support, identity programming, and adoptee rights advocacy. Comparable to Adoptee Hub in mission and community-driven delivery model.
• Origins USA: Minnesota-based nonprofit serving those affected by adoption, including birth search, counseling, and support groups. Strong geographic and service overlap with Adoptee Hub's Twin Cities programming and reunion support offerings.
• Concerned United Birthparents (CUB): Peer-support organization for birth parents and adoptees focused on search, reunion, and adoption-related legislation. Comparable in providing reunion support services and advocacy programming.

Broad incumbents

• Adoption Network Law Center: A larger, more established organization operating in the broader adoption services space, including adult adoptee search assistance and legal support. Broader in scope than Adoptee Hub but overlaps in adult adoptee services and citizenship/immigration support.
• Holt International Children's Services: One of the largest and oldest international adoption agencies with significant post-adoption and Korean adoption programs. Compares as a broad incumbent that historically facilitated many of the Korean adoptees Adoptee Hub now serves in adulthood.
• Korean American Coalition: A larger Korean American advocacy organization with broader civil rights and community programming. Comparable in its advocacy and civic engagement mission, though serving a broader Korean American population rather than adoptees specifically.

Regional players

• Korean American Association of Minnesota (KAAM): Minnesota-based Korean cultural organization that has sponsored Adoptee Hub. Overlaps in Korean cultural programming, identity resources, and community building for Korean Americans in the same geographic footprint.

Emerging players

• Adoption Mosaic: A nonprofit dedicated to supporting adult adoptees and their families through education, research, and community programming. Comparable in its adult-adoptee focus and educational programming approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/AdopteeHub
• LinkedInlinkedin.com/company/adopteehub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adoptee Hub