the 93q country

What the 93q country does

93Q Country (legal entity: Interactive One, LLC; operating call letters: KKBQ) is a country music radio station broadcasting on 92.9 FM in the Houston, Texas metropolitan area. The station is owned by Radio One, Inc., doing business as Urban One (NASDAQ: UONE), a publicly traded media conglomerate founded in 1980 by Cathy L. Hughes and headquartered in Silver Spring, Maryland. The station's stated address is 1990 Post Oak Blvd, Suite #2300, Houston. The product portfolio centers on linear FM broadcast combined with digital streaming via the 93qcountry.com website, an Amazon Alexa skill for smart-speaker listening, and an on-demand podcast slate (KKBQ Second Date Update, The Lo Show, The Lo Show Wedding Podcast, Mornings On 93Q). Signature programming includes the Q Morning Show with hosts Riggs, Katelyn & Erica, which was nominated for the 2026 NAB Marconi Radio Awards for Major Market Personality of the Year, plus daypart hosts Jake Stewart and Cayla Faith. Engagement mechanisms include ticket giveaways, contest programs (Y'All Access Summer powered by Metro by T-Mobile, Workforce Warriors, Tune Tester for $250 cash), and the annual St. Jude Kids Radiothon.

The business model is advertising- and sponsorship-supported broadcast. The station is free to listeners over-the-air and via streaming; revenue is generated from local/national advertisers and branded content sponsorships. Pricing is not publicly disclosed. Distribution is multi-channel: FM radio for the Houston metro, web streaming globally, podcast distribution on-demand, and Amazon Alexa for voice-activated listening. The customer segments are consumer (Houston-area country music listeners) and advertising clients (local SMBs, regional brands such as Metro by T-Mobile and Houston Federal Credit Union). The station is regulated by the FCC, maintains a public file, and complies with EEO regulations.

93Q Country operates within Urban One's multi-market radio and digital portfolio and benefits from corporate-level scale, shared sales infrastructure, and cross-promotion. It is a single-market, single-format asset within a larger diversified media group; it is not a standalone growth-stage company, and there is no evidence of venture funding, M&A, or independent commercialization of AI/ML technologies.

Name

the 93q country

Legal name

Interactive One, LLC

Website

https://93qcountry.com

Company type

Private

Operating status

Operating

Short description

93Q Country (KKBQ 92.9 FM) is a Houston-based country music radio station owned by Urban One/Radio One that broadcasts to the Houston metropolitan area, streams online, and distributes podcasts and Alexa-enabled content, generating revenue from local advertisers and brand sponsors.

Ownership category

akta.pro rank

Product category

Country Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• Country radio broadcasting
• FM radio station
• Digital audio streaming
• Radio podcasts
• Over-the-air broadcasting

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising and Sponsorship: 93Q Country generates revenue through advertising slots during radio broadcasts and digital ad placements on their website. The station features sponsored content segments and has branded partnerships with companies like Metro by T-Mobile for specific programming like Y'All Access Summer.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

93Q Country (call letters KKBQ) operates a country music radio station broadcasting on 92.9 FM in the Houston metropolitan area. The station offers live over-the-air radio, digital live streaming through its website and Amazon Alexa, scheduled on-air programming including the Q Morning Show and The Lo Show, on-demand podcasts, contests, and community-focused content such as the St. Jude Kids Radiothon. Revenue is generated through on-air advertising and branded sponsorships rather than listener fees.

Differentiator

Problem solved

Functional benefit

Brands

• KKBQ: The radio station call letters for 93Q Country

Products and services

• 93Q Country Radio Station (KKBQ 92.9 FM)
• Q Morning Show
• The Lo Show
• Listen Live Streaming
• KKBQ Second Date Update Podcast
• Mornings On 93Q Podcast
• The Lo Show Wedding Podcast

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Metro by T-MobilecoreGTM or Marketing PartnerMetro by T-Mobile is a sponsor of 93Q Country's Y'All Access Summer programming, featuring promotional content and brand integration with the station's summer events and giveaways.
• St. Jude Children's Research HospitalcoreGTM or Marketing Partner93Q Country participates in the annual St. Jude Kids Radiothon, a charitable fundraising event supporting St. Jude Children's Research Hospital with promotional support and listener donations.
• Houston Federal Credit Union (HFCU)minorGTM or Marketing PartnerHouston Federal Credit Union sponsors Q Morning Show segments and hosts live performances at their studios, providing promotional content and community engagement opportunities.
• Urban One / Radio OnecoreOthers93Q Country is an Urban One (Radio One) brand, part of a larger media conglomerate operating radio stations and digital properties across multiple markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KILT-FM (100.3 The Bull): Country music FM radio station also serving the Houston metropolitan market, owned by Audacy (formerly CBS Radio). It is the closest head-to-head competitor to 93Q Country for Houston country-music listenership and ad spend.
• KMJQ Majic 102.1: Sibling Urban One radio station in Houston, sharing the same corporate parent (Radio One/Urban One) and likely overlapping sales, marketing, and operational infrastructure. Offers a direct comparison for an Urban One-owned Houston station operating in a different format.

Broad incumbents

• iHeartMedia Houston: iHeartMedia is the largest US radio broadcaster and operates multiple stations in Houston (KQBT, KTBZ, KODA, KHMX). It is a broad incumbent that competes with 93Q Country for both listeners and Houston advertising dollars across formats.
• Audacy (formerly Entercom/CBS Radio): National radio operator that owns KILT-FM and other Houston stations. As a peer group owner with a major Houston presence, Audacy is a direct competitive counterpart at the corporate level for audience and ad-share competition.
• Cumulus Media: Large US radio group operating stations across many markets. While it does not have a directly competing country station in Houston, it is one of the major broadcast radio companies competing for national ad dollars and is a structural peer for station-group economics.
• Townsquare Media: Mid-sized US radio group with country and other format stations across multiple markets. Comparable as a multi-station operator with similar revenue mix (advertising-led) and similar exposure to the structural shift in radio listening habits.
• SiriusXM: Satellite and streaming audio subscription service offering dedicated country channels (e.g., The Highway, Prime Country). It competes with 93Q Country for country-music listening share, particularly in vehicles and on connected devices.

Emerging players

• Pandora: Digital streaming audio service that offers lean-back radio-style listening and country-music stations. Competes with 93Q Country for ad-supported audio listening time, particularly with commuters and casual listeners who historically chose FM radio.
• Spotify: Global on-demand and lean-back audio streaming service with country playlists and artist channels. While not a direct broadcast competitor, Spotify increasingly absorbs the listening occasions (commuting, workouts) that historically drove FM radio share.

Others

• TuneIn: Digital audio aggregation platform that streams radio stations (including 93Q Country itself) and podcasts. It is an enabling/adjacent participant rather than a competitor, but it materially shapes how listeners discover and consume broadcast radio content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCX3LQJeXiiawqb9Kma5iS3g

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the 93q country