kndd "the end" seattle

What kndd "the end" seattle does

KNDD (107.7 FM, branded as "107.7 The End") is a Seattle-based alternative rock radio station that has broadcast in the Seattle market since its 1991 launch and was repositioned under its current "The End" identity in 2011. The station operates as part of Audacy, Inc.'s (formerly Entercom) nationwide portfolio of approximately 900+ U.S. radio stations, following the 2017 merger of Entercom and CBS Radio that brought KNDD under the current parent. KNDD's content slate includes alternative rock music programming, the Nerd Talk+ podcast, the Locals Only on The End local artist showcase, and live event series including EndSessions concerts and the Sound Space performance series. Sound Space is hosted at branded partner venues including In-N-Out Burger and Hard Rock Hotels, blending editorial performances with experiential sponsorships.

Distribution is omnichannel: linear FM broadcast at 107.7 MHz, the Audacy mobile app and website, smart speakers, in-vehicle entertainment systems, and home entertainment devices. The business model is advertising-based, monetizing audience reach across broadcast and digital channels through traditional spot advertising, digital audio inventory, and branded content/event sponsorships. The target audience is the Seattle-metro alternative rock listenership, primarily the 18-49 demographic attractive to consumer advertisers. Contact is maintained at 206-421-1077.

The station's strategic position is a function of its parent platform: KNDD benefits from Audacy's national sales infrastructure, digital distribution stack, and cross-station content syndication, but its individual economics are not separately disclosed and its growth prospects are tied to broader secular trends in linear radio versus digital audio competition.

Name

kndd "the end" seattle

Legal name

Audacy, Inc.

Website

https://1077theend.com

Company type

Public

Founded year

1991

Operating status

Operating

Short description

KNDD "The End" (107.7 FM) is a Seattle-based alternative rock radio station operating since 1991 under Audacy, Inc.'s nationwide platform, distributing music, podcasts, and live event content via FM, mobile app, smart speakers, and in-car systems to Seattle-metro listeners and advertisers.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Alternative rock radio
• FM radio broadcasting
• Digital audio streaming
• Radio advertising sales
• Music entertainment programming

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising Revenue: Radio station generates revenue through sale of advertising slots to local and national advertisers, targeting the Seattle alternative music listener demographic.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

KNDD-FM 107.7 "The End" is a Seattle-based commercial alternative rock radio station that broadcasts curated alternative rock music programming, on-air personalities, and entertainment content over its 107.7 MHz FM signal. Its offerings are extended to listeners via digital streaming, mobile apps, smart speakers, in-car systems, and home entertainment platforms, while selling advertising inventory to local and national brands targeting the Seattle alternative rock audience.

Product overview

107.7 The End (KNDD-FM) is a Seattle-based alternative music radio station owned by Audacy, broadcasting at 107.7 FM. The station operates as part of Audacy's broader digital audio platform, which provides access to over 900 live and local AM/FM radio stations, podcasts, and Audacy Original content. The station's offerings include on-air programming with DJs like Gregr, Christy Taylor, and Ian Camfield, local music showcases ('Locals Only on The End'), and exclusive podcast content ('Nerd Talk+'). Listeners can access content through traditional FM radio, the Audacy mobile app, smart speakers, home entertainment devices, and in-car systems via Apple CarPlay, Android Auto, and Waze integration.

Differentiator

Problem solved

Functional benefit

Brands

• EndSessions: Exclusive concert events and sessions featuring artists performed at the station.
• Sound Space
• Locals Only on The End

Products and services

• Alternative Rock FM Radio Programming (107.7 The End) Dayparted alternative rock music and personality programming broadcast on 107.7 MHz FM targeting Seattle and Pacific Northwest listeners.
• Digital Audio Streaming Online and connected-device streaming of KNDD's live and on-demand alternative rock programming via the station's website and partner platforms.
• Mobile App Listening Native iOS and Android applications that deliver KNDD's live broadcast and additional station content to mobile listeners on the go.
• Smart Speaker and Connected-Device Audio Voice-assistant and smart speaker support enabling listeners to tune into KNDD on devices such as Alexa-enabled speakers and Sonos home systems.
• In-Car and Home Entertainment Audio Distribution of KNDD's programming over connected in-car dashboard systems (e.g., terrestrial FM radio integration in connected vehicles) and home entertainment systems.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• KEXP-FM Seattle: Seattle-based non-commercial alternative/indie radio station at 90.3 FM with strong live performance and local music discovery focus; competes directly with 107.7 The End for the same Seattle alternative listener and shares local scene event coverage (e.g., Sound Space-style sessions).
• KRQT-FM (alt 92.3) Seattle: Seattle-market alternative rock radio station broadcasting at 92.3 FM, operated under similar commercial broadcast model; directly competes with 107.7 The End for Seattle alternative music listeners and ad budgets.
• Audacy (other alt-format stations): Sister stations within the same Audacy portfolio — alt949 (San Francisco), alt1037dfw (Dallas), alt947 (Los Angeles), alt987detroit (Detroit), and 995themountain — share programming, on-air talent (e.g., Ian Camfield), and the Sound Space performance series, making them near-clones of 107.7 The End in other geographies.
• KROQ-FM Los Angeles (Audacy): Iconic US alternative rock radio station and Audacy sister station; comparable format, target demo, programming philosophy, and revenue model, serving as the archetype national alternative radio station alongside 107.7 The End.

Broad incumbents

• iHeartMedia Seattle (KKBX, KZOK-FM): Largest US commercial radio operator (iHeartMedia) which runs competing stations in the Seattle market including classic rock KZOK; comparable in business model (terrestrial FM + digital streaming via iHeartRadio app) and target advertiser, and directly competes for Seattle ad budgets.
• Cumulus Media (Seattle cluster): Major US radio broadcaster with stations in the Seattle market; comparable multi-station broadcast model, advertising-driven revenue, and integration with digital streaming platform, representing both a peer in operating approach and a competitive threat in the Seattle market.
• Entercom / Audacy corporate: Parent company that owns KNDD-FM along with 900+ stations; the consolidated public entity that defines the strategic, financial, and operating context for 107.7 The End.
• SiriusXM: National satellite/streaming audio platform operating alternative music channels (Alt Nation) that target the same listener demo as 107.7 The End, competing for time-spent-listening and advertising/subscription share in the alt format.

Emerging players

• Spotify: Global audio streaming leader whose alternative/indie playlists and Discover Weekly compete directly for the Seattle alt listener's ear share; while not a radio broadcaster, Spotify is the primary secular alternative to traditional FM radio and is reshaping how the same listener consumes alternative music.

Regional players

• Entercom Sports/News sister stations (Seattle): Other Audacy-owned stations in the same Seattle market (news/talk/sports formats) sharing corporate overhead, sales infrastructure, and digital platform; comparable in operating model but serve different listener segments, and represent internal competition for the same Seattle ad dollar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/audacyhelp
• Instagraminstagram.com/audacy
• Facebookfacebook.com/1077theend
• LinkedInlinkedin.com/company/1077-the-end

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kndd "the end" seattle