australian organic meats group

What australian organic meats group does

Australian Organic Meats Group (AOM Group) is a family-owned certified organic meat wholesaler headquartered in Dubbo, New South Wales, operating since 1996 as a partnership between the Tully and O'Leary families, each representing over 100 years of Australian farming history and foundation-membership in the country's organic movement. The company sources grass-fed beef and lamb from a coordinated network of certified organic producers spanning Central Queensland, Channel Country, Darling Downs, northern New South Wales, northern Western Australia, and southern/western Victoria, and supplements this network with in-house production from a 240,000-acre station in far Western Queensland (Bingara Station) and an 8,000-acre certified organic property on the Queensland/NSW border. Its product portfolio covers fresh chilled, value-added, and frozen organic beef and lamb lines.

AOM Group was the first company globally to achieve Japanese Agricultural Standard (JAS) certification for organic livestock and the first to comply with Japan's Ministry of Agriculture, Forestry, and Fisheries standards for organic beef production, which underpins its export business commenced in 2001. The company sells through direct B2B enterprise relationships to Australian retail customers and to international export markets, with Japan as the primary export destination. Founders lead all major commercial relationships directly with producers and customers, supported by a network of processor partners who ensure continuity across fresh, value-added, and frozen product lines.

The business is bootstrapped with no disclosed external funding, no parent company, and no institutional investors, retaining full control within the founding families. Revenue model is wholesale per-transaction B2B pricing under contracted arrangements rather than published price lists, and there is no direct-to-consumer e-commerce channel. Marketing is primarily content-led through the company website and social media (Instagram and Facebook), supplemented by industry association speaking engagements and earned media generated through founder recognition including an Australian Prime Ministerial industry scholarship (2000) and an AFR Women of Influence award (2018).

Name

australian organic meats group

Legal name

Australian Organic Meats Group

Website

https://aomgroup.com.au

Company type

Private

Operating status

Operating

Short description

Australian Organic Meats Group is a family-owned certified organic beef and lamb wholesaler, supplying Australian retail customers and Japanese export markets through a multi-state network of certified organic producers and vertically integrated production assets.

Ownership category

akta.pro rank

Product category

Organic Meat Supply

NAICS

Animal (except Poultry) Slaughtering (311611), Meat Processed from Carcasses (311612), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Organic Beef Cattle Production (AFAEAMAA)

akta.pro secondary industries

Organic Meat, Poultry & Seafood Wholesale (AFAIAJAD), Formed & Restructured Meats (Nuggets, Patties, Logs, Portion-Control) (AFANAEAI)

Keywords

• Certified organic beef
• Organic lamb supply
• Grass-fed meat
• Wholesale meat supplier
• Organic livestock export

Headquarters

HQ city

Dubbo

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Organic Beef and Lamb Wholesale: Wholesale supply of certified organic beef and lamb products to retail customers including fresh chilled, value-added, and frozen product lines. Revenue generated through per-transaction wholesale pricing to business customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Australian Organic Meats Group is a family-owned certified organic meat supplier that produces and supplies 100% grass-fed certified organic beef and lamb products across fresh chilled, value-added, and frozen product lines. The company works through a vertically integrated supply chain with a network of certified organic producers across multiple Australian states to deliver consistent supply to retail customers and international export markets.

Product overview

Australian Organic Meats Group is a family-owned certified organic meat supplier operating since 1996. The company offers a unified product portfolio centered on premium quality grass-fed certified organic beef and lamb. Their product line spans three main categories: fresh chilled organic beef and lamb, value-added organic beef products with custom program development for retail customers, and frozen organic beef and lamb for extended shelf life and year-round availability. All products are sourced from a network of certified organic producers across Australia and meet National Standards for Organic and Biodynamic Produce.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Chilled Organic Beef and Lamb Fresh chilled organic beef and lamb products, raised on pastures free of synthetic chemicals, herbicides, pesticides, antibiotics, and growth promotants. Supplied to retail customers as part of AOM Group's certified organic product range.
• Value-Added Organic Beef Products Processed organic beef products offering expanded options for retail customers with custom program development. Supports tailor-made retail programs built from a nil starting point and backed by full supply commitment.
• Frozen Organic Beef and Lamb Frozen organic beef and lamb products ensuring year-round supply across the full product range. Supports extended shelf life and continuous availability for retail customers.

Quantifiable outcome

• Year-round supply of certified organic beef and lamb across fresh chilled, value-added, and frozen product lines
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Valued Processor PartnerscoreOthersAOM Group works with support from valued processor partners to guarantee continuous high-quality supply of organic beef and lamb across fresh chilled, value-added, and frozen product lines.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Arcadian Organic & Natural Meat Co: Australian family-owned producer and wholesaler of certified organic beef and lamb with national distribution and export reach. Closely comparable to AOM on product mix (organic beef and lamb), B2B wholesale model, and Australian provenance-led positioning.
• OBE Organic: Australian-owned vertically integrated organic beef company supplying certified organic beef domestically and into export markets including Japan and the Middle East. Comparable wholesale B2B motion and export focus align directly with AOM.
• Cape Byron Pastoral Company: Family-owned Australian producer of pasture-raised, certified organic beef distributed through retail and food-service channels. Comparable on certified organic positioning and B2B wholesale distribution model.
• Greenham USA (Tasmania-based export arm): Australian meat exporter with a history of supplying grass-fed beef to Japan and other Asian markets, with Never Ever program aligned to natural/organic-type claims. Comparable export orientation and beef focus relevant to AOM's Japanese channel.

Emerging players

• Cleavers Organic Meat Co: Australian online-direct and retail supplier of certified organic meat including beef and lamb. Comparable product set with differentiated direct-to-consumer channel, complementary to AOM's wholesale-heavy approach.

Broad incumbents

• JBS Australia: Largest Australian meat processor with broad beef, lamb, and value-added portfolios serving retail and export. Operates at scale in the same Australian protein supply chain, with the strategic capacity to enter organic segments that could pressure AOM.
• Teys Australia: Major Australian beef processor and exporter operating across national and export channels including Japan. Comparable red-meat export capability to Japan makes it a relevant incumbent peer for AOM's organic beef export business.
• Andrews Meat Industries: Large Australian meat wholesaler and processor supplying retail and food-service across beef and lamb. Comparable B2B wholesale meat supply model to AOM, with broader conventional protein portfolio.

Others

• Australian Organic Ltd (certifier): Peak Australian organic industry body and certifier under the Australian Certified Organic Standard. Not a direct competitor but a key certifying body whose standards govern AOM's organic claims across the supply chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AustralianOrganicMeatsGroup
• Instagraminstagram.com/aom_group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about australian organic meats group