Bajaj Auto - Triumph Motorcycles India

Name

Bajaj Auto - Triumph Motorcycles India

Legal name

Triumph Motorcycles (India) Private Limited

Website

https://triumphmotorcycles.in

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Premium Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Adventure & Dual-Sport Motorcycle Rentals (THADAHAC), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

Keywords

• Premium motorcycles
• Motorcycle retail
• Motorcycle accessories
• Racing motorcycles
• Rider apparel

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Motorcycle Sales: Primary revenue stream from selling premium motorcycles across categories including Adventure (Tiger), Classic, Roadsters, Rocket 3, and Sport models. Sold through authorized dealer network in India.
2. Accessories and Parts: Genuine Triumph branded parts and accessories sold through authorized dealers. Customization options available through online configurator.
3. Clothing Collection: Rider apparel including Heritage collection, mesh jackets, riding jeans, and gear. Sold through dealers and retail channels.
4. Finance and Insurance Services: Partnered finance offers through availfinance.triumphmotorcyclesindia.com for motorcycle financing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Triumph Motorcycles India, operating as a strategic partnership with Bajaj Auto Ltd., distributes and sells the full Triumph premium motorcycle range in India across Adventure (Tiger 900, Tiger 1200), Modern Classic (Speed 400, Scrambler 400 X, Speed Twin 900, Speed Twin 1200 TFC, Tracker 400, Thruxton 400), Roadster (Street Triple 765 RS, Speed Triple 1200 RS, Speed Triple 1200 RR, Trident 660), Sport (Daytona 660), and Rocket 3 segments. The company also sells genuine Triumph branded parts and accessories, a Heritage and TriTech clothing collection, and operates curated rider experiences (Epic Rides tours, World of Triumph events). The 350cc and 400cc entry-level motorcycles are locally manufactured under the Bajaj-Triumph partnership with an 18% GST advantage.

Product overview

Bajaj Auto - Triumph Motorcycles India operates as the Indian subsidiary distributing Triumph motorcycles, a portfolio spanning multiple segments: Adventure (Tiger 900, Tiger 1200), Modern Classics (Speed 400, Scrambler 400 X, Tracker 400, Speed Twin 900, Speed Twin 1200 TFC, Thruxton 400), Roadsters (Street Triple 765 RS, Speed Triple 1200 RS, Speed Triple 1200 RR, Trident 660), Rocket 3, and Sport (Daytona 660). The offering includes a proprietary My Triumph Connectivity System enabling Bluetooth-based navigation, phone, and music integration. Beyond motorcycles, Triumph offers clothing/apparel, accessories, and curated rider experiences (Epic Rides tours, World of Triumph events). The brand competes in motorsport via Triumph Factory Racing in Moto2, MX2, EnduroGP, and British racing championships.

Differentiator

Problem solved

Functional benefit

Brands

• World of Triumph: A one-of-its-kind event which celebrates the spirit of the ride, where motorcyclists experience the whole range of Triumph's iconic motorcycles along with the passionate community.
• Epic Rides
• World of Triumph

Products and services

• Tiger 900 (Alpine and Desert Edition) Adventure motorcycle available in Alpine and Desert editions, designed for varied terrain and long-distance touring with robust suspension and adventure-focused features.
• Tiger 1200 (Alpine and Desert Edition) Larger displacement adventure motorcycle with advanced electronics and premium specification for extended touring and challenging terrain.
• Speed 400 Entry-level modern classic roadster with 350cc engine, Triumph's Modern Classic design DNA, and ₹2.4 lac ex-showroom pricing with 18% GST advantage.
• Scrambler 400 X Modern classic scrambler with 350cc engine, versatile capability for varied terrain, and ₹2.65 lac ex-showroom pricing with 18% GST advantage.
• Tracker 400 Modern classic with flat track racer styling, race-inspired graphics, taut knee cut outs on the fuel tank, sporty flyscreen, seat cowl and number board. ₹2.49 lac ex-showroom with 18% GST advantage.
• Speed Twin 1200 TFC Premium modern classic performance motorcycle in the Triumph Factory Custom (TFC) line, featuring refined styling and enhanced performance specifications.
• Speed Twin 900 Accessible modern classic with heritage-inspired design, 900cc twin engine, modern touches, and highly customisable options for quality-conscious riders.
• Thruxton 400 Cafe racer styled modern classic launched in India on the 400cc platform, with global roll-out expected later.
• Daytona 660 Sport motorcycle with 660cc triple engine, three riding modes (Sport, Road, Rain), intuitive sports handling, class-leading 10,000-mile service interval, and optional A2 licence kit for restricted-licence riders. Priced from ₹9,88,400.
• Street Triple 765 RS Performance naked sports bike with class-leading 765cc triple engine, optimized cornering ABS and traction control, Triumph Connectivity, and razor-sharp handling. Priced from ₹12,92,800.
• Speed Triple 1200 RS Flagship naked sports bike with 1160cc triple engine delivering 183PS and 128Nm, featuring Öhlins SmartEC3 semi-active electronic suspension, advanced electronic rider aids, and bold iconic design.
• Speed Triple 1200 RR Full-faired sports variant with clip-on handlebars, higher rear-set footpegs, Öhlins smart EC 2.0 semi-active suspension, and five riding modes including Track mode.
• Rocket 3 Storm High displacement cruiser with the world's largest production motorcycle engine, featuring refined styling and touring capability.
• Trident 660 Accessible triple-cylinder roadster offering balanced performance and Triumph's signature triple engine character at an entry-level price point.
• My Triumph Connectivity System Proprietary Bluetooth-based connectivity system enabling Google-powered turn-by-turn navigation, phone operation, music streaming, and SMS notifications via TFT instruments and the My Triumph mobile app.
• Motorcycle Accessories Genuine Triumph branded parts and accessories for personalization and customization of Triumph motorcycles, available through authorized dealers and an online configurator.
• Triumph Clothing Collection Rider-designed motorcycle clothing and riding gear including the Heritage collection, Modern Classics line, TriTech technology garments, mesh jackets, and riding jeans with protective armor.
• Epic Rides Curated motorcycle tour experiences including Western Ghat Twisties (Southern India, 7 days, 1000km) and Desert Jaunt Rajasthan (7 days, 1362km, ₹44,000), with logistics support, experienced guides, and accommodation.
• World of Triumph Exclusive event celebrating motorcycle culture, allowing riders to experience the full Triumph motorcycle range with community engagement and brand immersion.
• TF 250-X Motocross racing motorcycle powering the Monster Energy Triumph Racing MX2 team, with championship-leading results including Camden McLellan's 1-1 win at Lommel and Guillem Farres leading with 668 points.
• TF 450-E Enduro racing motorcycle used in the FIM EnduroGP World Championship by factory riders including Jonny Walker, with multiple top finishes.
• TF 250-E Enduro racing motorcycle marking Triumph's inaugural season in FIM EnduroGP World Championship with multiple top finishes.

Quantifiable outcome

• 5 consecutive race wins achieved by Oli Bayliss on Street Triple 765 RS in British Supersport Championship
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bajaj Auto LtdcoreStrategic or Co-development PartnerTriumph Motorcycles India operates through Bajaj Auto Ltd which handles local manufacturing, distribution, and sales operations in India. Triumph Motorcycles (India) Private Limited is incorporated in India with c/o Bajaj Auto Akurdi, Pune operations.
• GooglecoreTechnology or IntegrationFirst Google partnership with a premium motorcycle manufacturer. Triumph's My Triumph Connectivity System includes Google-powered turn-by-turn navigation through the My Triumph app, integrating with hundreds of millions of places and businesses.
• Monster EnergycoreStrategic or Co-development PartnerMonster Energy Triumph Racing competes in FIM MX2 Motocross World Championship as the factory racing team. Exciting multi-year partnership established ahead of 2024 season.
• FXR RacingminorGTM or Marketing PartnerMulti-year apparel partnership for 2025 and beyond. FXR Racing provides high-performance riding gear for Triumph Racing Factory Team riders including Austin Forkner, Jordan Smith, Jalek Swoll, and Stilez Robertson.
• Dorna SportscoreStrategic or Co-development PartnerExclusive engine supplier for Moto2 World Championship since 2019. Partnership includes Triumph Triple Trophy recognition program for standout performances, with custom Street Triple 765 RS awarded to winners.
• IO InteractiveminorGTM or Marketing PartnerOfficial Motorcycle Partner for James Bond video game 007 First Light. Custom Triumph TF 250-X motocross bike with 'Flamethrower' featured in game. Previously collaborated on No Time To Die film with Scrambler 1200 XE.
• Vijay ParmarminorOthersFounder of Raid de Himalaya and Chief instructor of Triumph Tiger Training Academy. Serves as Ride Coordinator for Desert Jaunt Rajasthan Epic Ride experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Enfield: Royal Enfield is India's dominant premium/classic motorcycle brand, competing most directly with Triumph's Modern Classic lineup (Speed 400, Scrambler 400 X, Speed Twin, Thruxton). With domestic manufacturing scale and strong heritage positioning, Royal Enfield is the most direct comparable peer for Triumph's classic and accessible premium segments in India.
• KTM India: KTM India shares the same Bajaj Auto manufacturing partnership and dealer infrastructure as Triumph India. KTM directly competes in performance naked sports (Duke series) and adventure segments (Adventure series), targeting similar premium riders with overlapping product portfolios at accessible price points.
• Ducati India: Ducati India competes in the premium sport and roadster segments with bikes like the Monster, Streetfighter, and Multistrada, directly overlapping with Triumph's Speed Triple, Street Triple, and Tiger lineups. Both target affluent performance-oriented riders in India.
• BMW Motorrad India: BMW Motorrad India competes in premium touring, adventure, and roadster segments with the R 1250 GS, S 1000 RR, and R nineT, directly comparable to Triumph's Tiger, Speed Triple, and Modern Classic ranges. Both target affluent enthusiasts seeking premium European motorcycle brands in India.
• Harley-Davidson India: Harley-Davidson India competes in the premium cruiser and touring segments with bikes like the Sportster S, Pan America, and Fat Boy, overlapping with Triumph's Rocket 3 and Tiger lineups. Both target aspirational brand-conscious premium motorcycle buyers in India.
• Kawasaki India: Kawasaki India competes in the premium sport and ninja segments with bikes like the Ninja 300/400/650 and Z series, directly comparable to Triumph's Daytona 660 and Trident 660 in the accessible sport/roadster category for performance enthusiasts.

Broad incumbents

• Suzuki Motorcycle India: Suzuki Motorcycle India is a major mass-market motorcycle manufacturer with premium sport offerings (Hayabusa, GSX-R1000R, V-Strom 650) that compete with Triumph's higher-displacement products. As a broader incumbent, Suzuki spans commuter through premium segments.
• Honda Motorcycle and Scooter India: Honda is the dominant two-wheeler manufacturer in India across mass segments with growing premium offerings (CB650R, CBR650R). As a broad incumbent, Honda dominates volume but increasingly overlaps with Triumph's accessible premium categories.
• Yamaha Motor India: Yamaha India spans mass through premium segments with products like the MT-15, R15, and the premium MT-09/SP that compete in accessible performance categories adjacent to Triumph's roadsters. As a broad incumbent, Yamaha has strong scale and brand presence.

Regional players

• Indian Motorcycle: Indian Motorcycle (Polaris) competes in the premium cruiser segment globally with the Scout, Chief, and Chieftain lineups, comparable to Triumph's Rocket 3 and cruiser offerings. While primarily US-focused, it represents an analogous premium American heritage motorcycle brand competing in similar segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IndiaTriumph
• YouTubeyoutube.com/OfficialTriumph
• Facebookfacebook.com/TriumphMotorcyclesIndia
• Instagraminstagram.com/officialtriumph
• LinkedInlinkedin.com/company/triumph-motorcycles-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bajaj Auto - Triumph Motorcycles India