What American Window & Door does

American Window & Door Company is a privately held, locally owned home improvement installer operating from Memphis, Tennessee, serving residential and light commercial customers across the Memphis metropolitan area since 1955. The company sells and professionally installs replacement windows, exterior doors, custom screens, sunrooms, screened-in porch enclosures, and residential and commercial patio covers, with a product mix that centers on ProVia-manufactured windows (Endure, Ecolite, Manchester, Brighton series) and doors (steel entry, fiberglass, aluminum storm) supplemented by vinyl, aluminum-clad wood, and storm window lines, plus aluminum patio cover systems. All products exceed ENERGY STAR guidelines, and installation is backed by a one-year warranty with reported goodwill labor coverage beyond the warranty period.

The business model is project-based one-time revenue per job with no recurring component: customers request free quotes through the website form or by phone, receive in-home consultations from General Manager Kevin Croom (the primary customer-facing representative), and have products installed by the company's own crews. Pricing is quote-based and not publicly disclosed, and the company explicitly avoids high-pressure sales presentations. The customer base is entirely fragmented residential homeowners, with a small light-commercial patio cover vertical for restaurants, schools, and corporate offices; the service area spans Shelby, Fayette, and Tipton Counties in Tennessee and Lafayette, Panola, Marshall, Tate, Tunica, and DeSoto Counties in Mississippi. There are no dealers, distributors, or e-commerce channels; the GTM is direct sales with strong reliance on word-of-mouth referrals.

The company was formed as a spin-off from American Screen & Door Co., Inc., with Kevin Croom (general manager since 2002, joined as an installer) leading the new entity to better serve the loyal customer base with more competitive pricing on windows, doors, and screens while a sister company, American SCREEN & Door Co., Inc., continues to provide patio covers and enclosure products. No outside funding, headcount disclosures, or M&A activity are recorded in the available data, and the business has no proprietary technology, software platform, or AI/ML capability — competitive positioning rests on 70 years of local brand equity, warranty-backed installation quality, and the personal reputation of its long-tenured general manager.

Name

American Window & Door

Legal name

American Window & Door Company

Website

https://ameriwindowco.com

Company type

Private

Founded year

1955

Operating status

Operating

Short description

American Window & Door is a privately held, locally owned installer based in Memphis, Tennessee, selling and installing replacement windows, exterior doors, custom screens, sunrooms, and patio covers for residential and small commercial customers across the Memphis metro area in Tennessee and Mississippi since 1955.

Ownership category

akta.pro rank

Product category

Window and Door Installation

akta.pro primary industry

Window Replacement (Residential) (HSAPAJAA)

akta.pro secondary industries

Exterior Door Replacement (Entry/Patio/French) (HSAPAJAB), Window & Door Frame/Sash Replacement (HSAPAJAF), Window/Door Re-Screening & Screen Door Tune-Ups (HSAGAEAK)

Keywords

• Replacement windows
• Exterior doors
• Patio covers
• Sunroom installation
• Window screens

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Window Sales and Installation: Sale and professional installation of replacement windows including vinyl, aluminum clad wood, storm windows, and various window styles (single-hung, double-hung, casement, picture, bay, bow, geometric). Revenue is one-time per project with no recurring component.
2. Door Sales and Installation: Sale and professional installation of exterior doors including steel entry doors, fiberglass entry doors, aluminum clad wood doors, iron security doors, aluminum storm doors, and vinyl sliding glass doors. Also offers ProVia door products. One-time project-based revenue.
3. Custom Screen Fabrication and Installation: Custom-made screens for windows, doors, porches, and solar screens. Includes screen repair services. Both installation and repair services offered.
4. Sunroom and Screened Porch Installation: Construction and installation of sunroom additions and screened-in porch enclosures. Includes porch enclosure systems that transform outdoor spaces into usable indoor areas.
5. Patio Cover Installation: Sale and installation of patio covers for residential and commercial properties. Aluminum patio covers and various awning styles including extruded, insulated, and stepdown awnings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

American Window & Door is a locally owned home improvement company in Memphis, Tennessee that sells and professionally installs replacement windows, exterior doors, custom window screens, sunrooms, and patio covers. The company has served residential and commercial clients in the Memphis area since 1955, offering in-home consultations and direct installation of products sourced from manufacturers such as ProVia.

Product overview

American Window & Door is a locally owned home improvement company serving the Memphis area since 1955, offering a comprehensive portfolio of window, door, screen, sunroom, and patio cover products for residential and commercial applications. The product line centers on replacement and new installation solutions, with ProVia products (Endure Series windows, steel and fiberglass doors, storm doors) as primary branded offerings. Windows include the bestselling Endure Series, vinyl, aluminum-clad wood, and storm windows. Doors encompass steel entry, fiberglass entry, aluminum-clad wood, iron security, aluminum storm, and vinyl sliding glass options. Screen products feature custom window screens, porch screens, screen doors, solar screens, and pet-resistant screens. Outdoor living products include porch enclosure systems, screened-in rooms, glass sunroom additions, and residential/commercial patio covers. The company provides professional installation services and a one-year installation warranty, with products meeting ENERGY STAR guidelines.

Differentiator

Problem solved

Functional benefit

Products and services

• Replacement Windows ENERGY STAR certified replacement windows with Low-E glass technology, professionally measured and installed for homeowners seeking improved energy efficiency and aesthetics.
• Exterior Doors Entry and patio doors sold and installed for residential and commercial customers, providing security, curb appeal, and energy efficiency.
• Custom Window Screens

Quantifiable outcome

• ENERGY STAR certified windows lower energy bills and use less energy
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ProViacoreOEM/ Whitelabel/ Licensing PartnerProVia is a manufacturer of high-quality windows and doors that American Window & Door sells and installs. The company offers ProVia entry doors (steel and fiberglass), aluminum storm doors, and multiple window lines including Endure (bestseller), Ecolite, Manchester, and Brighton series. Brochures for ProVia products are available for download on the American Window & Door website.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Window World: National franchise specializing in vinyl replacement windows and doors with localized owners serving specific metros including Memphis. Operates the same consultative, in-home estimate, project-based replacement model that AW&D runs, making it the closest direct competitor in product and motion.
• Renewal by Andersen: National replacement window and door brand (Andersen subsidiary) operating through regional markets with in-home sales. Competes head-to-head on premium replacement windows and exterior doors in the Memphis metro, with significantly larger marketing budget and standardized sales process.
• Champion Windows: National replacement window, sunroom, patio room, and entry door company with owned locations across multiple states. Direct comparable on multi-category product mix (windows + sunrooms + patio rooms), in-home consultative sales, and project-based installation revenue.
• Thompson Creek Window Company: Regional replacement window, door, and gutter company operating in the Mid-Atlantic/Southeast US. Comparable on replacement-only business model, in-home sales, and installation crews; a useful benchmark for what a scaled-up regional replacement specialist looks like.
• Zen Windows: Franchise replacement window company operating in regional markets with a quote-based, no-pressure sales motion. Strong functional parallel to AW&D's consultative approach and one-time project revenue model.

Broad incumbents

• Pella Windows & Doors: National window and door manufacturer with a strong dealer network selling and installing Pella-branded products into local markets. Comparable as a competitor on the showroom/dealer side, but Pella operates at much larger scale and broader geographic scope than AW&D.
• Andersen Windows & Doors: Major national window and door manufacturer (parent of Renewal by Andersen) supplying dealers like AW&D. Competitor through its dealer network and its Renewal by Andersen subsidiary; broader portfolio and far larger brand footprint than AW&D.
• JELD-WEN: Large global manufacturer of windows, doors, and related building products selling through retail and dealer channels. Overlaps with AW&D's window and door categories at the manufacturer/dealer level but operates at vastly greater scale and product breadth.

Regional players

• Feldco: Replacement window, door, and siding company concentrated in the Midwest. Similar model — manufacturer/distributor of own-brand products with direct sales and in-home estimates — but primarily serves IL/IN/WI rather than the Mid-South where AW&D operates.

Others

• ProVia: Manufacturer of doors, windows, and other building products that supplies AW&D as a dealer. Not a direct competitor but the upstream supplier whose product line AW&D sells and installs; comparable as a strategic ecosystem participant shaping AW&D's SKU mix and margins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/american-screen-door-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Window & Door