all sport

What all sport does

All Sport is a hydration beverage brand launched in 1994 and wholly owned by The Jel Sert Company, headquartered at 501 Conde Street in West Chicago, Illinois. The company produces powdered electrolyte drink mixes and freezer pops formulated with potassium citrate, sodium, B-complex vitamins (B3, B6, B12), and Vitamin C, organized across five sub-brands: All Sport (core sugared), All Sport Zero (zero-calorie with aspartame/acesulfame), All Sport Elite (premium, stevia-sweetened with enhanced vitamins), Body Quencher (institutional 2.5-gallon concentrate), and Super C (1,000mg Vitamin C supplement with seven electrolytes). The portfolio spans 38 SKUs in formats ranging from 10-stick retail boxes to 2.5-gallon bulk pouches and 144-count freezer pop cases.

All Sport's primary customer segment is industrial workforce employers — construction firms, manufacturing plants, and warehouses — requiring hydration solutions for heat-stress environments, with a secondary consumer segment for individual hydration needs. Distribution runs primarily through an industrial distributor network with a dedicated B2B sales representative and order tracking infrastructure (jelsertb2b.com), supplemented by limited direct-to-consumer availability on Amazon for the Super C line. Pricing is not publicly disclosed and is negotiated through sales representatives and distributor relationships; revenue is generated through one-time product sales.

The company's competitive positioning rests on formulation specialization for heat-stress and active-workforce hydration, parent-company manufacturing scale via Jel Sert, and a 30+ year operational track record. All Sport has no public AI/ML capabilities, no mobile application, no public API, and no disclosed patents, awards, or regulatory actions; its differentiation is product formulation and distribution rather than digital or technological moats.

Name

all sport

Legal name

All Sport (brand owned and manufactured by The Jel Sert Company)

Website

https://drinkallsport.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

All Sport, founded 1994 and owned by The Jel Sert Company, manufactures powdered electrolyte drink mixes and freezer pops for industrial workforce employers and individual consumers, distributing primarily through industrial distributors with limited Amazon consumer availability.

Ownership category

akta.pro rank

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

akta.pro secondary industries

Sports & Isotonic Drink Production (AFAFAFAB), Sports Drink Production (Isotonic/Hypotonic) (AFAFABAF), Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL), Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

Keywords

• Electrolyte drink mixes
• Sports hydration beverages
• Freezer pops
• Worksite hydration products
• Bulk beverage powders

Headquarters

HQ city

West Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Drink Mixes and Freezer Pops: All Sport generates revenue through the sale of powdered drink mixes and freezer bars. Products are sold in various formats including sticks/packets (10-500 count), pouches (30 count), and bulk containers (2.5 gallon). The company sells through industrial distributors and direct B2B channels to workforce employers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

All Sport manufactures and sells powdered electrolyte drink mixes (regular and sugar-free) and tropical-flavored freezer pops (regular and sugar-free), formulated with vitamins and minerals for hydration in industrial workplaces, athletic settings, and active consumer use. The product line is offered in bulk pack formats via industrial distributors and through consumer channels such as Amazon.

Product overview

All Sport is a hydration beverage company owned and manufactured by The Jel Sert Company, launched in 1994, offering high-performance electrolyte products for consumers and industrial/workforce markets. The product portfolio consists of five distinct sub-brands: All Sport (core sugar-based drink mix in 80ct stick packs), All Sport Zero (zero-calorie version using aspartame/acesulfame potassium in 50ct sticks and 2.5 gal bulk pouches), All Sport Elite (premium line with enhanced vitamin content including B vitamins and 100% DV Vitamin C), All Sport Body Quencher (bulk institutional drink mix concentrate in 2.5 gal packaging), and Super C (vitamin C supplement with electrolytes). The company also offers freezer pops in both sugared and sugar-free formulations. All products feature electrolyte replenishment with vitamins (B-complex, C) and are marketed for heat stress prevention, workplace hydration, and physical activity recovery. Flavors include Blue Raz, Fruit Punch, Grape, Lemon Lime, Orange, Peach Mango, Pineapple Coconut, Strawberry Banana, Strawberry Watermelon, Lemon Twist, Skittles, and Sonic Cherry Limeade, available in various packaging formats from individual sticks to bulk institutional containers.

Differentiator

Problem solved

Functional benefit

Brands

• All Sport Zero: Zero calorie, sugar-free drink mix for hydration and electrolyte replenishment
• All Sport Elite
• All Sport Body Quencher
• Super C
• All Sport Tropical
• All Sport Sugar Free

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The Jel Sert CompanycoreOthersAll Sport is owned and manufactured by The Jel Sert Company, a leader in powdered drink mixes and freezer bars located in West Chicago, IL. The Jel Sert Company provides manufacturing, distribution, and operational infrastructure for All Sport products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sqwincher: Sqwincher is the most direct competitor—also a powdered electrolyte drink mix and freezer pop brand focused heavily on industrial workforce hydration in heat-stress environments. Both compete in the same industrial distributor channel with comparable bulk packaging formats.
• Liquid I.V. Liquid I.V. is a powdered electrolyte hydration mix with multi-serve stick packs sold through retail and e-commerce. While more consumer-focused, it directly competes in the electrolyte mix format All Sport pioneered and increasingly encroaches on functional hydration use cases.
• DripDrop Hydration: DripDrop is an ORS (oral rehydration solution) electrolyte powder brand sold in stick packs and larger pouches across consumer and institutional channels. Directly comparable in format and B2B/industrial positioning to All Sport.
• Nuun Hydration: Nuun produces effervescent electrolyte tablets and powdered hydration mixes positioned for active consumers. Comparable in the powdered electrolyte mix category with overlapping functional hydration positioning.

Broad incumbents

• Gatorade (PepsiCo): Gatorade is the dominant sports hydration brand from PepsiCo with extensive product lines including Gatorade Fit and Powder products. It competes with All Sport across both consumer and increasingly industrial hydration channels.
• Powerade (Coca-Cola): Powerade is Coca-Cola's sports hydration brand with powder and ready-to-drink formats. As a Tier-1 incumbent with massive distribution, it competes across All Sport's industrial and consumer-adjacent channels.
• Pedialyte (Abbott): Pedialyte is Abbott's electrolyte replenishment brand that has expanded from medical/pediatric rehydration into active lifestyle and workforce hydration. Competes with All Sport on electrolyte positioning, especially in B2B occupational health settings.
• BODYARMOR (Coca-Cola): BODYARMOR is Coca-Cola's premium sports hydration brand that has expanded into powder mixes. Competes with All Sport on functional hydration positioning and increasingly on industrial distribution channels.

Emerging players

• Cure Hydration: Cure is a premium functional hydration brand offering electrolyte powders with no added sugar, competing with All Sport Zero and Elite in the clean-label premium hydration segment.
• Hydrant: Hydrant produces rapid-hydration electrolyte powder mixes with CPG retail and direct-to-consumer distribution. Comparable format and emerging competitive overlap with All Sport Zero and Elite lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about all sport