beauty express ltd

What beauty express ltd does

Beauty Express Group (BXG) is a privately held multi-brand beauty platform founded in 2007 and headquartered in Hong Kong, operating across Hong Kong, Macau, Singapore, Mainland China, and Israel. The company owns 7 house brands (Telosin, The Mineral Boutique, The Mineral Boutique Spa, VIP Extra, A80 Paris, Apeiro, and 24 Auro) and distributes 7 international brands (Premier by Dead Sea, Aurarius, Gold Elements, Gratiae, Hermetise, Mimi Luzon, and Trésor Rare), spanning skincare, hair styling tools, ingestible wellness, LED beauty devices, and spa treatments. Core proprietary technology centers on FDA-cleared LED light therapy devices (Telosin X with 635nm red and 850nm infrared dual-spectrum, Telosin Y Pro Red at 633nm, and Telosin Y Pro Blue at 415nm), complemented by mineral-based skincare formulations, EndyMed RF technology, and the Micromirror Light Locking Treatment system used across spa locations.

BXG makes money through four interconnected revenue streams: (1) sale of proprietary and distributed skincare, haircare, and beauty hardware through retail and e-commerce (hardware sales); (2) professional beauty treatments at spa locations including The Mineral Boutique Spa (professional services); (3) B2B distribution of international skincare brands through retail partnerships, travel retail, and wholesale arrangements across Asia (transaction fees/distribution); and (4) the VIP Extra loyalty ecosystem with 130,000+ active members that drives recurring engagement and customer lifetime value. The go-to-market strategy spans 200+ points of sale across malls, airports, and flagship boutiques, 18 localized direct-to-consumer e-commerce platforms, travel retail, and B2B distribution. Primary customer segments are premium beauty consumers (Hong Kong, Macau, Mainland China), retail and wholesale partners across Asia, and travel retail travelers. The company employs 500+ staff, received strategic investment from Aurec Capital in 2015, and is led by co-founder and CEO Aviad Ben Ezra.

Name

beauty express ltd

Legal name

Beauty Express Group

Website

https://beautyexpress.com.hk

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Beauty Express Group is a Hong Kong-headquartered multi-brand beauty platform owning 7 house brands and distributing 7 international labels across skincare, LED light therapy devices, hair styling tools, and spa services. It serves premium consumers via 200+ retail points, 18 e-commerce platforms, and a 130,000+-member loyalty program spanning Hong Kong, Macau, Singapore, Mainland China, and Israel.

Ownership category

akta.pro rank

Product category

Multi-Brand Beauty and Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

Keywords

• Multi-brand beauty retail
• Luxury skincare products
• LED beauty devices
• Beauty brand distribution
• Professional spa services

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Skincare and Beauty Products: Sale of proprietary and distributed skincare, haircare, and beauty products through retail and e-commerce channels. Includes premium gold-infused skincare (24 Auro), mineral-based skincare (The Mineral Boutique), LED skincare devices (Telosin), and professional hair styling tools (A80 Paris).
2. Spa and Treatment Services: Revenue from professional beauty treatments delivered at spa locations including The Mineral Boutique Spa, offering advanced treatments such as Micromirror Light Locking Treatment, EndyMed RF, laser treatments, and customized facial services.
3. B2B Distribution: Distribution of international skincare brands (Premier Dead Sea, Gratiae, Hermetise, Aurarius, Gold Elements, Mimi Luzon, Trésure Rare) through retail partnerships, travel retail, and wholesale arrangements across Asia.
4. VIP Extra Loyalty Program: Central consumer ecosystem with 130,000+ active members providing curated rewards, exclusive launches, and special events. Platform drives customer lifetime value through loyalty engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Beauty Express Group (BXG) is a vertically integrated multi-brand beauty platform that develops and distributes house and international skincare, haircare, and beauty technology brands through retail stores, e-commerce, and B2B channels. The company sells its own branded products—including FDA-cleared LED light therapy devices, mineral and botanical skincare, gold-infused formulations, and professional hair styling tools—across 200+ points of sale and 18 e-commerce platforms in Hong Kong, Macau, Singapore, Mainland China, and Israel, while also operating spa services and a loyalty platform with 130,000+ members.

Product overview

Beauty Express Group (BXG) operates as a multi-brand beauty platform comprising 7 house brands and 7 distribution brands. The house brands include Telosin (medical-grade LED devices and skincare), The Mineral Boutique (mineral-powered skincare and treatments), The Mineral Boutique Spa (advanced spa treatments), VIP Extra (consumer loyalty ecosystem with 130,000+ members), A80 Paris (professional hair styling tools and haircare), Apeiro (botanical skincare), and 24 Auro (gold-infused luxury skincare). Distribution brands include Premier by Dead Sea, Aurarius, Gold Elements, Gratiae, Hermetise, Mimi Luzon, and Trésure Rare. BXG manages 200+ points of sale, 18 e-commerce platforms, and employs 500+ people across Hong Kong, Macau, Singapore, and Israel.

Differentiator

Problem solved

Functional benefit

Products and services

• Telosin House brand of medical-grade home-use LED light therapy devices and skincare products leveraging red, blue, and infrared light technology for skin renewal, anti-aging, and acne treatment; targeted at individual consumers seeking professional-grade beauty technology.
• The Mineral Boutique House brand offering mineral-powered skincare, advanced treatments, and ingestible wellness products combining global brands with signature mineral formulations for beauty and longevity routines; targeted at premium beauty consumers.
• The Mineral Boutique Spa House brand operating spa locations that deliver advanced technology-based beauty treatments for face and body, including Micromirror Light Locking Treatment, EndyMed RF, laser treatments, and customized facials rooted in longevity and anti-aging approaches; targeted at individual consumers seeking professional beauty services.
• VIP Extra Central consumer ecosystem and direct-to-consumer e-commerce platform unifying all BXG brands, with 130,000+ active members across Hong Kong, Macau, and Mainland China receiving curated rewards, exclusive launches, mystery gift boxes, and special events.
• A80 Paris House brand of professional hair styling tools and haircare products combining titanium plate technology, far-infrared heat, and ionic technology; targeted at consumers and professionals seeking premium hair styling devices.
• Apeiro House skincare brand harmonizing modern science with ancient traditions using botanicals, minerals, precious materials, and essential oils for nourishing and rejuvenating skincare rituals; targeted at premium beauty consumers.
• 24 Auro House brand offering a curated destination for gold-infused skincare that combines traditional gold healing with modern dermatological standards; targeted at consumers seeking luxury gold-based skincare.
• Premier by Dead Sea Distributed luxury skincare brand harnessing Dead Sea minerals with exclusive formulations for skin transformation and revitalization; sold through BXG retail, travel retail, and e-commerce channels.
• Aurarius Distributed luxury skincare brand combining high-performance botanical extracts with gold-infused formulations backed by 20 years of scientific research; sold through BXG retail and e-commerce channels.
• Gold Elements Distributed luxury skincare brand redefining anti-aging through gold-infused products combined with professional expertise and innovative research; sold through BXG retail and e-commerce channels.
• Gratiae Distributed certified organic skincare brand rooted in 2,000 years of natural healing wisdom, combining rare thermal minerals with botanical extracts from the Holy Land; sold through BXG retail and e-commerce channels.
• Hermetise Distributed luxury skincare brand featuring caviar and truffle-based formulations designed to deliver visible skin transformation; sold through BXG retail and e-commerce channels.
• Mimi Luzon Distributed luxury skincare brand known for Hollywood celebrity pre-event skincare rituals, featuring gold and vitamin-infused formulations; sold through BXG retail and e-commerce channels.
• Trésor Rare Distributed Swiss skincare brand redefining anti-aging excellence through precision craftsmanship, innovative technology, and clinical expertise, developed in certified Swiss laboratories; sold through BXG retail and e-commerce channels.

Quantifiable outcome

• VIP Extra loyalty program with 130,000+ active members across Hong Kong, Macau, and Mainland China
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• 48 Collagen CaféflagshipStrategic or Co-development Partner · 11 February 2026Paris-based collaboration partner for The Mineral Boutique Fashion Walk flagship's Longevity Bar. The collaboration extends skincare into daily wellness rituals, supporting glow, vitality, and balance from within. This represents BXG's expansion into beauty-adjacent wellness experiences.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sa Sa International Holdings: Hong Kong-listed multi-brand beauty retailer operating a network of brick-and-mortar stores across HK, Macau, and Mainland China, distributing cosmetics, skincare, and personal care brands. Most directly comparable to BXG in regional focus, multi-brand marketplace model, and HK/Macau customer base.
• CurrentBody: UK-based specialist in at-home beauty devices including FDA-cleared LED masks and skincare technology. Directly comparable to Telosin's LED device portfolio in technology category, target premium consumer, and clinical-grade positioning.
• Dr. Dennis Gross Skincare: Premium skincare brand best known for its FDA-cleared at-home LED light therapy masks and clinical skincare formulations. Directly competes with Telosin in the at-home LED beauty device category and shares a science-backed, dermatologist-positioned go-to-market.
• Skin Laundry: Beauty-tech brand combining in-clinic laser and facial treatments with at-home skincare products, with significant Asian-American market presence. Comparable to BXG's spa-plus-product cross-sell model and advanced-tech skincare positioning.

Broad incumbents

• Watsons (A.S. Watson Group): Asia's largest health and beauty retail chain, part of CK Hutchison, operating thousands of stores across Greater China and Southeast Asia. Comparable as a broad beauty/health retail incumbent competing for the same Asian consumer and shelf space as BXG.
• Sephora (LVMH): Global multi-brand beauty retailer owned by LVMH, with a major Asia presence across HK, Singapore, and Mainland China. Comparable as a broad-incumbent beauty retail competitor offering overlapping premium brand assortments to BXG's target consumer.
• Shiseido Company: Japan-headquartered global beauty conglomerate with premium skincare, cosmetics, and beauty-tech brands including Drunk Elephant and EFFECTIVE IMPRESSION. Comparable as a multi-brand Asian beauty incumbent with R&D scale and global distribution that exceeds BXG's.
• Estée Lauder Companies: Global multi-brand prestige beauty conglomerate owning MAC, Clinique, La Mer, Bobbi Brown, and Tom Ford Beauty. Comparable as a broad incumbent whose distributed brands compete head-to-head with BXG's house and distributed brand portfolio in Asian travel retail and department store channels.

Regional players

• Yatsen Holding (Perfect Diary): Chinese digitally-native multi-brand beauty group built around Perfect Diary, Pink Bear, and Galénic, with a heavy Mainland China e-commerce focus. Comparable as a regional multi-brand beauty platform competing for the same Mainland China consumer BXG is targeting.
• Bonjour Holdings: Hong Kong-based multi-brand cosmetics and lifestyle retailer with a network of stores across HK, Macau, and Mainland China. Comparable as a regional multi-brand beauty retailer with overlapping store footprint and consumer segments in BXG's home markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beautyexpressgroup
• LinkedInlinkedin.com/company/beauty-express-ltd
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Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beauty express ltd