Bird Dog Hospitality

Name

Bird Dog Hospitality

Legal name

Bird Dog Hospitality

Website

https://birddoghospitality.com

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Room Revenue: Revenue generated from overnight hotel stays across 19 hotels spanning franchise brands (Baymont by Wyndham, Holiday Inn Express, Quality Inn, Comfort Inn, Best Western, AmericInn) and independent brands (EverSpring Inn & Suites, Harmony Inn, The Niobrara Lodge). Revenue is generated through direct bookings, OTAs, and franchise distribution channels.
2. Food & Beverage: Restaurant and lounge operations at select properties including Tavern 507 in Marshall, MN, Boss' Pizza & Chicken at Baymont Grand Forks, and lounge services at EverSpring properties. Revenue from food, beverage, and catering.
3. Franchise Fees & Royalty Income: Franchise fees paid to brand owners (Wyndham, IHG, Choice Hotels, Best Western) for operating hotels under their brands. These fees typically include royalty and marketing contributions.
4. Private Equity Fund Management: Bird Dog Hospitality operates as the hotel investment and management subsidiary of Bird Dog Equity Partners. The parent fund (initial $10 million fund) generates returns through hotel acquisitions, operations, and eventual exits via refinancing or sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bird Dog Hospitality acquires, renovates, owns, and operates a portfolio of 19 hotels and 3 restaurants across the Midwest under a mix of franchise brands (Best Western, Baymont by Wyndham, Holiday Inn Express, AmericInn, Quality Inn, Comfort Inn) and proprietary independent brands (EverSpring Inn & Suites, EverSpring Suites, Harmony Inn, The Niobrara Lodge, The Prairie Club). The company sells overnight accommodations and food & beverage services to value-conscious business, government, family, and leisure travelers in non-metro markets across South Dakota, North Dakota, Minnesota, Nebraska, Iowa, Wisconsin, and Montana.

Product overview

Bird Dog Hospitality is a hospitality management and investment company operating a portfolio of 19 hotels and 3 restaurants across the Midwest. The company operates two distinct types of properties: independent brands created and owned by Bird Dog (EverSpring Inn & Suites, EverSpring Suites, Harmony Inn, The Niobrara Lodge, The Prairie Club, Tavern 507) and franchise properties operated under brand agreements (Best Western, Holiday Inn Express, Baymont, AmericInn, Quality Inn, Comfort Inn). The company focuses on midscale hospitality with a 'people first' philosophy, targeting value-conscious business and family travelers. Properties span from Bozeman, Montana to Madison, Wisconsin, with operations in South Dakota, Minnesota, Nebraska, Iowa, North Dakota, Wisconsin, and Montana.

Differentiator

Problem solved

Functional benefit

Brands

• EverSpring Inn & Suites: Midscale hotel brand providing upscale elements at a midscale price point, featuring premium beds, large TVs, specialty coffee, and exceptional cleanliness.
• Harmony Inn
• The Prairie Club
• The Niobrara Lodge
• Tavern 507

Quantifiable outcome

• EverSpring Suites Bismarck ranked #1 hotel in North Dakota on Tripadvisor and won Tripadvisor Travelers' Choice Award (top 10% of hotels worldwide)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Boss' Pizza & ChickenminorStrategic or Co-development Partner · 1 November 2024Boss' Pizza & Chicken is the attached restaurant at Baymont by Wyndham Grand Forks. The restaurant, known for specialty pizzas, broasted chicken, pasta, and sandwiches, is headquartered in Sioux Falls, SD with 13 locations across 5 Midwest states. The partnership provides in-hotel dining for Baymont Grand Forks guests.
• Corporate Care of the Sioux EmpirecoreStrategic or Co-development Partner · 1 July 2024Bird Dog Hospitality partnered with Corporate Care of the Sioux Empire to provide emotional and spiritual support services to employees across all 18 hotels and 3 restaurants. Corporate Care, founded in late 2013 by James Swanson, has been serving SD, MN, and NV employers with chaplain services for over a decade. Services began at the Sioux Falls corporate office and expanded to properties in New Ulm, MN and beyond, with a goal of impacting the whole person and building lasting workplace relationships.
• Beds By DesigncoreStrategic or Co-development Partner · 1 January 2024EverSpring brand hotels feature the proprietary 'EverSpring Cloud Bed', developed in partnership with Beds By Design. This custom bed system is a key differentiator for the EverSpring brand, delivering superior sleep comfort as a core component of the upscaled midscale guest experience.
• University of MaryminorGTM or Marketing Partner · 1 April 2023Expressway Suites Bismarck had established a partnership with the University of Mary, offering exclusive deals to guests. This local partnership was maintained when Bird Dog acquired the property (later rebranded as EverSpring Suites Bismarck).
• Raging Rivers WaterparkminorGTM or Marketing Partner · 1 April 2023Expressway Suites Bismarck partnered with Raging Rivers Waterpark to offer exclusive deals to guests staying at the hotel. This local hospitality partnership was retained through the Bird Dog acquisition and rebranding.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Choice Hotels International: Franchisor for Quality Inn, Comfort Inn, and other midscale brands that Bird Dog operates under franchise agreement. Comparable as the parent counterparty in several of Bird Dog's franchise arrangements and a benchmark for midscale unit-level economics and franchise fee structures.
• Wyndham Hotels & Resorts: Franchisor for Baymont by Wyndham and AmericInn, both operated by Bird Dog. As a global leader in franchise-focused midscale and economy lodging, Wyndham is the dominant comparand on franchise distribution, loyalty, and royalty economics for Bird Dog's franchise properties.
• Best Western Hotels & Resorts: Largest referral-based hotel brand with multiple Best Western properties in the Bird Dog portfolio. Comparable as the franchisor counterparty and a benchmark for independent-collection franchise structures that allow owners to retain branding autonomy.
• Apple Hospitality REIT: NYSE-listed REIT (NYSE: APLE) owning ~35 upscale and midscale hotels across major US markets. Comparable as a benchmark for hotel property valuation, cap rate trends, and valuation multiples on midscale US lodging real estate portfolios.
• Chatham Lodging Trust: NYSE-listed REIT (NYSE: CLDT) focused on upscale extended-stay and select-service hotels across the US. Comparable as a public-market benchmark for midscale and select-service hotel valuations, ADR/RevPAR trends, and cap rate compression in secondary markets similar to Bird Dog's footprint.

Direct peers

• Concord Hospitality Enterprises: Privately held hotel ownership, management, and development company operating ~140 hotels across the US and Canada under Marriott, Hilton, IHG, and Hyatt flags. Most comparable to Bird Dog as a private, privately funded third-party owner/operator of select-service and midscale hotels across multiple franchise brands.
• Aimbridge Hospitality: Largest third-party hotel management company in North America, operating more than 1,500 properties across franchised and independent segments. Comparable as a multi-brand hotel operator competing for the same renovation-and-rebrand talent pool and franchise relationships.
• Pyramid Hotel Group: Boston-based hotel management and development company operating properties under major brand families (Marriott, Hilton, IHG). Closely comparable as a private third-party operator focused on full-service and select-service hotels with similar asset-light and owned-asset operating strategies.

Emerging players

• Cobblestone Hotels: Wisconsin-based midscale hotel franchise with 200+ properties concentrated in the Midwest and rural markets. Closely comparable as a competing regional franchise operator with overlapping geography in states like Iowa, Nebraska, and Wisconsin, and a similar value-conscious traveler profile.

Regional players

• Red Lion Hotels Corporation: Historically a regional full-service and midscale hotel owner/operator based in the Western US, now operating as a franchise-focused midscale and upper-midscale brand. Comparable to Bird Dog as a regional operator with a mix of owned management, franchise conversion, and select-service focus on secondary markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bird-dog-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bird Dog Hospitality