automotive technology
Automotive Technology, Inc. (ATI) is a privately held regional distributor and field-service provider in Fenton, Missouri, selling, installing, and servicing automotive repair and collision repair equipment (lifts, alignment systems, paint booths, welders, diagnostics) for dealerships, collision shops, and fleet operators across Missouri and Illinois under brands such as Hunter and Rotary.
- Company typePrivate
- Founded1982
- HeadquartersFenton, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What automotive technology does
Automotive Technology, Inc. (ATI), founded in December 1982 and incorporated in 1983, is a privately held regional distributor and field-service provider of automotive repair and collision repair equipment headquartered in a 10,500-square-foot owned facility in Fenton, Missouri. The company sells, installs, and services capital equipment for automotive dealerships, independent mechanical repair shops, collision repair facilities, heavy-duty/fleet operators, and educational institutions across Missouri and Illinois (with occasional installations nationwide). Its core product lines include vehicle lifts, wheel alignment systems, wheel balancers, tire changers, brake lathes, paint booths, frame racks and measuring systems, welders, A/C recovery and recycling machines, fluid management systems, air compressors, diagnostic tools, exhaust removal systems, and shop furnishings (workbenches, tool storage, carts).
ATI's business model is a two-pronged equipment-distribution-plus-field-service operation. Equipment revenue is generated through one-time sale-and-installation projects (e.g., multi-lift dealership builds, paint booth installations), while service revenue comes from factory-authorized repairs, ALI-certified lift inspections, paint booth filter changes, and on-site field service delivered by six technicians across MO and IL. The company is the primary Hunter Engineering distributor in the St. Louis region and the largest Rotary Lift distributor in the Midwest, holding factory-authorized service relationships with Chief Automotive, Global Finishing Solutions, Robinair, Pro Spot, SAICO, and several other brands. It employs more than 20 people and is led by Steven Lange (VP of Sales) and Mike Heinemann (VP of Service, 29 years with the company).
The go-to-market is enterprise field sales — direct engagement with dealership groups, collision shop operators, and fleet customers, often with project-management involvement on greenfield facility build-outs. Revenue is quote-based with no public pricing; distribution is regional with limited digital infrastructure (no app, no public API, no AI/ML capabilities). The 2011 divestiture of its PBE (Paint, Body, and Equipment) business reflects a strategic decision to concentrate on equipment sales and service rather than paint consumables, and the company's product portfolio has remained substantively stable since the 2005–2008 wave of brand additions.
automotive technology firmographics
Firmographics- Name
- automotive technology
- Legal name
- Automotive Technology, Inc.
- Website
- https://automotivetechnology.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Short description
- Automotive Technology, Inc. (ATI) is a privately held regional distributor and field-service provider in Fenton, Missouri, selling, installing, and servicing automotive repair and collision repair equipment (lifts, alignment systems, paint booths, welders, diagnostics) for dealerships, collision shops, and fleet operators across Missouri and Illinois under brands such as Hunter and Rotary.
- Ownership category
- akta.pro rank
automotive technology industry classification
Industry- Product category
- Automotive Repair Equipment Distribution
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)
Keywords
Where automotive technology is headquartered
LocationHeadquarters
- HQ city
- Fenton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
automotive technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sales of automotive repair equipment and collision repair equipment including lifts, alignment systems, wheel balancers, tire changers, paint booths, welders, diagnostic tools, and related accessories. They carry multiple branded products including Hunter Engineering, Rotary, Chief Automotive, Robinair, and others.
- Service and Repair: Field service and repair operations covering all types of automotive repair equipment. Factory authorized repair services for CHIEF frame repair equipment, GLOBAL paint booths, PRO SPOT welders, ROBINAIR A/C recyclers, ROTARY lifts and SAICO paint booths. Also offers lift inspections, paint booth filter changes, and on-site repair services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
automotive technology product offering
Product offeringCore offering
Automotive Technology, Inc. (ATI) is a full-service distributor and dealer for the automotive and collision repair industry, supplying and installing equipment such as vehicle lifts, wheel alignment systems, tire changers, wheel balancers, brake lathes, paint booths, frame racks, welders, A/C recovery machines, diagnostic tools, fluid management systems, and air compressors. The company represents major manufacturers including Hunter Engineering, Rotary, Chief Automotive, Global Finishing Solutions, and Robinair, and complements equipment sales with on-site field service, installation, repair, and ALI Certified Lift Inspections across the St. Louis region.
Product overview
Automotive Technology, Inc. (ATI) is a full-service distributor and dealer for the automotive and collision repair industry, offering a comprehensive portfolio of equipment across two main categories: Automotive Repair Equipment (lifts, alignment systems, wheel service equipment, brake lathes, A/C equipment, fluid management, air compressors, diagnostic tools) and Collision Repair Equipment (paint booths, frame racks, welders, measuring systems, gun washers). ATI operates as a multi-brand dealer representing major manufacturers including Hunter Engineering (alignment systems, wheel balancers, tire changers, lifts, brake lathes, inspection lanes), Rotary (vehicle lifts), Global Finishing Solutions (paint booths), Robinair (A/C equipment), Chief Automotive (collision repair equipment), Norco (lifting equipment), Champion (compressors), Graco (fluid management), and others. The company provides both product sales and comprehensive field service, installation, and repair services.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Repair Equipment Supply Multi-brand distribution of automotive repair equipment including Hunter alignment systems, wheel balancers, tire changers, lift racks, brake lathes, and inspection lanes; Rotary above-ground and in-ground lifts; Robinair A/C recovery machines; OTC diagnostic tools; Champion air compressors; Norco floor jacks and stands; Graco fluid management systems; Snap-on tool storage; and Shure workbenches. Targeted at automotive dealerships, repair shops, and fleet operators.
- Collision Repair Equipment Supply Multi-brand distribution of collision repair equipment including Chief Automotive frame machines, measuring tools, welders and aluminum repair stations; Global Finishing Solutions paint booths (crossflow, side-draft, semi-downdraft, and downdraft); mixing rooms; cure ovens; infra-red curing systems; Pro Spot resistance, MIG, TIG and ARC welders; Harvey carbon monoxide exhaust removal systems; Mo-Clamp holding clamps and specialty tools; and Innovative parts, masking and bumper carts. Targeted at auto body shops and collision repair centers.
- Field Service and Installation On-site installation, repair, and maintenance services for automotive and collision repair equipment including lifts, paint booths, diagnostic equipment, and welders. Delivered by six field service technicians covering Missouri and Illinois, with factory authorized repair services for CHIEF, GLOBAL, PRO SPOT, ROBINAIR, ROTARY, and SAICO products. Includes project management for new facility builds.
- ALI Certified Lift Inspections
Companies that use automotive technology
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
automotive technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
automotive technology partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Hunter Engineering CompanycoreATI is the primary Hunter Distributor in the St. Louis Region. They carry the full line of Hunter equipment including alignment systems, wheel balancers, tire changers, lift racks, brake lathes, inspection systems, and heavy-duty equipment. Hunter equipment is 100% made in the USA.
- RotarycoreATI is the largest Rotary Lift Distributor in the Midwest. They are an authorized light and heavy duty Rotary Lift Distributor. Rotary makes vehicle lifts that withstand certifications including ISO9001 and North American Lift Standards. ATI has sold hundreds of Rotary above ground lifts and installed over 300 in-ground lifts.
- Chief Automotive TechnologiescoreATI has been the authorized Chief distributor in Missouri and Southern Illinois since 2007. They offer Chief frame racks, measuring equipment, welders, and aluminum repair equipment. ATI is also the factory authorized service center for all CHIEF products.
- Global Finishing Solutions (GFS)coreATI sells Global Finishing Solutions paint booths - the largest U.S. manufacturer of paint booths. GFS offers full line of booths and related equipment including spray boxes, paint booths (crossflow, side-draft, semi-downdraft, downdraft), mixing rooms, cure ovens, and infra-red curing systems. ATI was one of the first to introduce downdraft paint booths in the 1980s.
- RobinaircoreATI is a Factory Authorized Robinair Sales and Service center. Robinair makes A/C inspection, charging and recovery equipment for electric, hybrid and standard vehicles. ATI offers delivery, setup, and training on units at no additional charge.
- ChampionminorATI is factory authorized sales and service for Champion brand. Champion makes auto lifts, wheel balancers, tire changers, rotisseries and more. With 25 years of experience and lift parts for major brands.
- NorcominorATI carries Norco for lifting needs and keeps most products in stock. Norco makes industrial lifting equipment, dollies, maintained kits, load levelers and jacks for heavy-duty vehicles and passenger cars. A family owned business since 1964.
- GracominorATI handles Graco fluid pumps, reels and meters for fluid management in repair facilities. Graco has been a leading provider of premium pumps, reels and meters since 1962. ATI also offers Matrix Fluid Management wireless software system.
- Snap-OnminorATI is proud to sell and install Snap-On bench systems and tool boxes for modern dealership service centers.
- Shure ManufacturingminorATI sells Shure Manufacturing's professional line of workbenches, tool storage cabinets, storage cabinets, transmission benches, and tech carts. Shure has been in business for over 75 years and is located in Washington, Missouri.
- Becca (BECCA)minorATI was the original BECCA dealer in Missouri and southern Illinois. Becca offers a wide variety of gun washers and thinner recyclers and was the first to pioneer combo units.
- Uni-RamminorATI handles the complete line of Uni-Ram equipment including gun washers and thinner recyclers.
- Mo-ClampminorMo-Clamp is the industry leader in providing holding clamps, chain, anchoring, claws, hooks, tool boards and specialty tools to the collision repair industry.
- Harvey IndustriesminorATI handles the Harvey line of carbon monoxide exhaust removal systems and has installed systems all over St. Louis and Mid-Missouri.
- Innovative ToolsminorATI sells Innovative brand of parts carts, masking carts, bumper stands and various cart designs for collision repair facilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
automotive technology competitors and assessment
Company assessmentDirect peers
- Snap-on Incorporated: Snap-on runs a direct franchise network selling professional tools, diagnostic equipment, and shop equipment (including Snap-on benches carried by ATI) into dealerships and repair shops. Most directly comparable in channel model and customer base to ATI's enterprise field sales motion.
- Cornwell Tools: Cornwell distributes professional-grade tools and shop equipment through a mobile franchise force targeting automotive technicians and dealerships. Comparable to ATI in direct-to-shop distribution, customer overlap, and equipment-plus-service bundle.
- Mac Tools: Mac Tools distributes professional tools and equipment through a direct/franchise mobile sales force into automotive repair facilities. Overlaps with ATI on dealer-customer base and equipment-plus-service offering.
- Matco Tools: Matco operates a mobile franchise model distributing tools, diagnostics, and shop equipment to automotive professionals. Similar channel motion, customer mix (dealerships and independent shops), and recurring service-revenue mechanics to ATI.
Others
- Vehicle Service Group (VSG / Rotary): VSG is the Dover-owned manufacturer of Rotary (and other) vehicle lifts and a broader portfolio of shop equipment. ATI is one of its largest Midwest distributors; comparable in lift product category but vertically upstream of ATI.
Broad incumbents
- Hunter Engineering Company: Hunter is the premium US manufacturer of alignment systems, wheel balancers, tire changers, brake lathes, and inspection lanes. ATI is Hunter's primary St. Louis distributor; comparable in alignment/wheel-service category but as manufacturer rather than channel.
- BendPak Inc. BendPak manufactures vehicle lifts, wheel service equipment, and shop equipment sold through dealer/distributor networks. Overlaps with ATI on lift and wheel-service categories and on dealership customers.
- Stertil-Koni: Stertil-Koni manufactures heavy-duty vehicle lifting systems (mobile column lifts, platform lifts) for commercial fleets. Comparable to ATI's heavy-duty segment and dealer/fleet customer base, but as a specialized manufacturer.
- Gray Manufacturing Company: Gray manufactures vehicle lifts, jacks, and shop equipment distributed through automotive equipment dealers. Overlaps with ATI on lift category and dealership/customer base; comparable as manufacturer-distributor pair.
Emerging players
- AESwave: AESwave distributes automotive diagnostic tools, scopes, and specialty equipment to technicians and shops. Comparable to ATI's diagnostic-tools revenue stream (OTC) but narrower scope and earlier-stage channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
automotive technology social profiles
Digital presenceautomotive technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
automotive technology leadership team
Management profileNumber of profiles
Profiles4 records
automotive technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
automotive technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about automotive technology
What does automotive technology do?
Automotive Technology, Inc. (ATI) is a full-service distributor and dealer for the automotive and collision repair industry, supplying and installing equipment such as vehicle lifts, wheel alignment systems, tire changers, wheel balancers, brake lathes, paint booths, frame racks, welders, A/C recovery machines, diagnostic tools, fluid management systems, and air compressors. The company represents major manufacturers including Hunter Engineering, Rotary, Chief Automotive, Global Finishing Solutions, and Robinair, and complements equipment sales with on-site field service, installation, repair, and ALI Certified Lift Inspections across the St. Louis region.
Is automotive technology a public or private company?
automotive technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was automotive technology founded?
automotive technology was founded in 1982.
Where is automotive technology based?
automotive technology is headquartered in Fenton, United States, in the North America region.
How does automotive technology make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are service and Repair.
Who are automotive technology's main competitors?
Direct peers on record are Snap-on Incorporated, Cornwell Tools, Mac Tools and Matco Tools. Vehicle Service Group (VSG / Rotary) is listed as an others. Broad incumbents are Hunter Engineering Company, BendPak Inc., Stertil-Koni and Gray Manufacturing Company. AESwave is listed as an emerging player.
Does automotive technology have an API?
No public API is recorded for automotive technology.
What industry is automotive technology in?
automotive technology's product category is Automotive Repair Equipment Distribution. Its primary akta.pro industry code is CRAOANAF, Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables). Its SIC code is 5013.