CareOne

Name

CareOne

Legal name

CareOne Management LLC

Website

https://ascendrehab.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

Keywords

• Senior care services
• Assisted living
• Memory care
• Post-acute rehabilitation
• Long-term care

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Residential Rent: CareOne generates revenue primarily through monthly rental fees for residential senior care services including assisted living, memory care, independent living, and long-term care. Pricing is structured as monthly rent with services included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CareOne operates 57 senior care facilities across five states, delivering a continuum of residential and home-based care services including assisted living, post-acute rehabilitation, memory care, long-term care, home care, independent living, palliative and hospice care, long-term acute care hospitals, and respite care. Services are billed as monthly residential rent with care services included, targeting seniors and their families who require varying levels of support across the aging journey.

Product overview

CareOne is a family-owned senior care provider offering a comprehensive continuum of care services across 57 locations in five states. The company operates as a unified care platform providing nine distinct but interconnected service lines: Assisted Living, Post-Acute Care & Rehab, Memory Care (including the Harmony Village sub-brand), Long-Term Care, Home Care, Independent Living, Palliative & Hospice Care, Long-Term Acute Care Hospitals, and Respite Care. The services are designed to support seniors through various stages of aging and care needs, with seamless transitions between levels of care. CareOne also offers technology-enabled tools including a Senior Care Assessment quiz and educational resources like the Dementia Caregiver Education Series to support families in making care decisions.

Differentiator

Problem solved

Functional benefit

Brands

• Harmony Village: Memory care community focused on reducing sundowning through community-based approaches.

Products and services

• Assisted Living Residential care for seniors who need assistance with daily activities, providing care and community in a warm, home-like environment.
• Post-Acute Care & Rehab Rehabilitation services helping people leaving the hospital get back on their feet and return to full health.
• Memory Care Specialized care providing comfort and support to people living with Alzheimer's disease, dementia, or other memory impairments in a safe and secure environment.
• Long-Term Care Comprehensive care for patients with specialized conditions requiring around-the-clock medical attention and support.
• Home Care In-home care services that help seniors or their loved ones age in place with support delivered to the comfort of their home.
• Independent Living Living options for seniors who are self-sufficient but benefit from community amenities and social opportunities.
• Palliative & Hospice Care End-of-life care services focused on comfort, dignity, and quality of life for individuals with serious illnesses.
• Long-Term Acute Care Hospitals Hospital-level care for patients requiring extended medical treatment and monitoring for complex medical conditions.
• Respite Care Temporary care services providing relief for family caregivers while ensuring seniors receive proper support and attention.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brookdale Senior Living: The largest U.S. senior living operator with ~640 communities across assisted living, memory care, and independent living. Direct competitor to CareOne across the same core service lines and resident profile, though national in scope versus CareOne's five-state footprint.
• Atria Senior Living: Operates over 200 senior living communities across the U.S. and Canada focused on assisted living and memory care. Highly comparable to CareOne's assisted living and memory care service lines with similar premium positioning.
• Sunrise Senior Living: Premium senior living operator with ~270 communities in the U.S., Canada, and U.K., emphasizing assisted living and memory care. Comparable to CareOne in continuum-of-care positioning and family-targeted marketing.
• Five Star Senior Living: Operates over 140 senior living communities including independent living, assisted living, and memory care. Closely aligned with CareOne's service mix and community-based care delivery model.
• The Ensign Group: Operates ~360 skilled nursing and assisted living facilities across the U.S. with a focus on post-acute care and rehabilitation. Direct overlap with CareOne's long-term care, skilled nursing, and rehab service lines.
• National HealthCare Corporation: Operates skilled nursing facilities, assisted living communities, and home care programs primarily in the southeastern U.S. Closely comparable to CareOne's regional multi-state, multi-modality operating model.
• Genesis HealthCare: One of the largest U.S. skilled nursing and assisted living operators with ~350 facilities. Comparable to CareOne's skilled nursing and long-term care services, though larger and more geographically diverse.
• Amedisys: Major home health and hospice provider operating across 38 states. Directly comparable to CareOne's home care and palliative/hospice service lines from a service-model perspective.
• Aveanna Healthcare: Operates home health, hospice, and private duty nursing services across 30+ states. Comparable to CareOne's home care and hospice offerings, though Aveanna is more clinically focused on pediatric and adult home health.

Broad incumbents

• Encompass Health: Largest owner and operator of inpatient rehabilitation hospitals in the U.S. with ~160 facilities. Comparable to CareOne's post-acute rehabilitation and long-term acute care hospital service lines, though specialized in rehab rather than full continuum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CareOneCares
• YouTubeyoutube.com/user/careonemgt
• Facebookfacebook.com/Care1Cares
• LinkedInlinkedin.com/company/careone-management-llc
• Instagraminstagram.com/careonecares
• TikToktiktok.com/@care1cares

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareOne