asian school of business mgmt

Name

asian school of business mgmt

Legal name

Asian School of Business

Website

https://asb.ac.in

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Business Education

NAICS

Business and Secretarial Schools (611410), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MBA & Executive MBA Programs (EDAHAHAB)

akta.pro secondary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

Keywords

• Business school education
• Management education programs
• Undergraduate honors degrees
• Professional development training
• Postgraduate management studies

Headquarters

HQ city

Thiruvananthapuram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Program Fees: Revenue generated from MBA and undergraduate program tuition fees. The two-year MBA program is structured as four semesters with core courses in year one and elective specializations in year two.
2. Professional Development / MDP Services: Management Development Programs (MDP) offered to working professionals and organizations, including workshops on business etiquette, strategic innovation, and finance for non-finance managers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Asian School of Business (ASB) provides undergraduate and postgraduate education in management, commerce, and computing through a two-year MBA programme awarded by CUSAT and three UG honours programmes (BBA in Digital Marketing & E-Commerce, B.Com in AI & Fintech, BCA in Data Science & AI). The institution also delivers Management Development Programmes (MDP) as short-duration professional development workshops for working professionals and organizations.

Product overview

Asian School of Business (ASB) offers a unified educational product portfolio centered on its MBA programme awarded by CUSAT, complemented by three undergraduate honours programmes in business and technology domains: BBA in Digital Marketing & E-Commerce, B.Com in Artificial Intelligence & Fintech, and BCA in Data Science & Artificial Intelligence. The institution also provides Management Development Programmes (MDP) as professional development workshops. All programmes emphasize practical industry-ready skills through case studies, internships, and real-world projects rather than purely theoretical instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• MBA Programme Two-year intensive MBA programme awarded by Cochin University of Science and Technology (CUSAT), structured as two semesters per year. The first year delivers foundational core courses and the second year introduces elective specializations, with a three-tier learning architecture aligned to corporate needs and a mentorship focus on individual development. Designed for students seeking a postgraduate management degree in India.
• BBA (Hons) - Digital Marketing & E-Commerce Undergraduate honours programme designed to prepare the next generation of leaders in digital marketing and e-commerce. Includes a dynamic curriculum, experienced faculty, internships, industry interaction, and real-world projects. Targeted at students pursuing business and management careers in digital domains.
• B.Com (Hons) - Artificial Intelligence & Fintech Undergraduate honours programme combining artificial intelligence with financial technology, intended for innovation-focused students. Includes hands-on learning through internships and real-world projects alongside the core commerce curriculum. Designed for students targeting careers at the intersection of finance and AI.
• BCA (Hons) - Data Science & Artificial Intelligence Undergraduate honours programme in computer applications focusing on data science and artificial intelligence. Features a dynamic curriculum, experienced faculty, and industry interaction to prepare future-ready computing professionals. Aimed at students targeting careers in data science and AI.
• Management Development Programmes (MDP) Short-duration professional development workshops delivered to working professionals and organizations, covering topics such as business etiquette in a global environment, strategic innovation, and finance for non-finance managers. Often co-organized with industry bodies including the Cochin Chamber of Commerce and Industry and the Kerala Management Association.

Quantifiable outcome

• 96% placement rate for MBA graduates

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Five partnerships are on record, tiered core, moderate and minor.

• CUSAT (Cochin University of Science and Technology)coreStrategic or Co-development Partner · 1 January 2005ASB offers an intensive MBA Programme. On successful completion of the program, students are awarded an MBA degree by CUSAT. The two-year program is structured as two semesters each year, with foundational core courses in year one and elective specializations in year two. CUSAT is a premier technical university in Kerala.
• AICTE (All India Council for Technical Education)coreOthersThe MBA programme offered by ASB is AICTE approved and CUSAT recognised. AICTE is the statutory body and national-level council for technical education in India.
• NIRF (National Institutional Ranking Framework)moderateOthersASB is listed on the NIRF (National Institutional Ranking Framework) page of their website, indicating participation in India's national institutional ranking system.
• Cochin Chamber of Commerce and IndustryminorStrategic or Co-development PartnerJointly organized a Full Day Workshop on 'The Importance of Business Etiquette in a Global Environment' on October 9, 2015 at Hotel Abad Plaza, M.G. Road, Cochin. Prof. Naresh Warrier and Prof. Nagendranath Thirukode from ASB were faculty for the session. Also organized a Workshop on 'Finance for Non Finance Managers' on February 25, 2016.
• Kerala Management AssociationminorStrategic or Co-development PartnerJointly organized a Full Day Workshop by Prof. Naresh Warrier, Associate Professor, on 'Strategic Innovation: New Game Strategies for Competitive Advantage' on November 19, 2015. This partnership focuses on executive education and professional development.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Amrita School of Business: Kerala-based business school offering MBA and undergraduate management programmes with similar AICTE-aligned, industry-focused positioning. Direct competitor for the same regional student pool that ASB targets.
• SCMS Cochin School of Business: Kerala-based AICTE-approved business school offering MBA and BBA programmes with strong local placement claims. Directly comparable to ASB on geography, programme mix, and target student segment.
• Christ University (School of Business and Management): Indian private university with a business school offering MBA, BBA, B.Com (Honours), and BCA tracks including tech-forward specialisations. Comparable programme architecture and undergraduate portfolio breadth to ASB.
• T.A. Pai Management Institute (TAPMI): Established Indian business school offering AICTE-approved two-year MBA with strong placement focus. Comparable on degree structure, admissions-led GTM, and placement-centric value proposition.
• Alliance University (Alliance School of Business): Indian private university offering AICTE-approved MBA and undergraduate business programmes with industry-aligned curricula and placement focus. Comparable in programme mix, regulatory standing, and target student profile.
• XIME Bangalore: AICTE-approved Indian business school offering two-year PGDM/MBA with industry-anchored curriculum and reported strong placements. Comparable on admissions motion, programme structure, and corporate-aligned pedagogy.
• SDM Institute for Management Development (SDM IMD): Indian AICTE-approved business school offering MBA/PGDM programmes with a regional-to-national student draw. Comparable on programme architecture, admissions scale, and placement-led positioning.
• Jain University (CMS Business School): Indian private deemed university offering MBA, BBA, B.Com, and BCA programmes with technology-integrated curriculum. Comparable to ASB on multi-programme UG/PG portfolio and applied-technology differentiation.

Broad incumbents

• IIM Kozhikode (Indian Institute of Management Kozhikode): Premier national business school also located in Kerala, operating a much larger two-year flagship MBA plus executive education programmes. Overlaps ASB on geography and MBA admissions pool but at a substantially larger scale and brand strength.

Emerging players

• Woxsen University (School of Business): Newer Indian private university positioning aggressively on technology-enabled business education and placements. Represents an emerging competitive archetype that ASB's AI/Fintech and Data Science UG tracks are partially built to counter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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