ASSOCIE INTERNATIONAL

Name

ASSOCIE INTERNATIONAL

Legal name

株式会社アソシエ・インターナショナル

Website

https://associe-international.co.jp

Company type

Private

Founded year

1991

Operating status

Operating

Ownership category

akta.pro rank

Product category

Childcare and Early Childhood Education Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

akta.pro secondary industries

Infant-Focused Childcare Centers (EDACAAAF), Infant & Toddler Classrooms within Childcare Centers (EDACAGAC), Nursery School Wraparound Care (Extended Hours) (EDACACAG)

Keywords

• Childcare services
• Nursery schools
• After-school care
• Parenting support
• Early childhood education

Headquarters

HQ city

Tokyo (Chiyoda-ku)

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Childcare Service Fees: Fees collected from families for nursery school and childcare services, including day care, after-school care, and temporary childcare
2. Public Facility Management Contracts: Operation and management of public facilities under designated management systems, including children's halls and community centers
3. Parenting Support Services: Revenue from parenting support centers (あっぴぃ), baby salons, and community parenting programs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ASSOCIE INTERNATIONAL operates licensed and certified nursery schools, after-school childcare clubs, and parent-child community spaces (appy/あっぴぃ) across the Tokyo metropolitan area, serving children from infants through elementary school age. The company also manages public childcare and community facilities under designated management contracts with municipal governments, and delivers structured educational programs including the Tokyo Sukuwaku Program and food education activities.

Product overview

ASSOCIE INTERNATIONAL operates a comprehensive childcare and early education ecosystem spanning nursery schools (保育園), after-school clubs (学童保育クラブ), parent-child community spaces (子育てひろば), and specialized educational programs. The core offerings include multiple nursery facilities across Tokyo (目黒区、港区、品川区、渋谷区、江東区他) providing full-day childcare from infants through preschool age, as well as school-age childcare clubs for elementary students. The company also runs 'あっぴぃ' branded parent-child interaction spaces in Minato Ward. Educational programs include the 'とうきょうすくわくプログラム' (Tokyo Sukuwaku Program) with thematic exploration activities and food education (食育) initiatives. Additional services encompass baby lab facilities (ベビーラボ) for infant development, school management (すまいるスクール), and academy classes for all ages.

Differentiator

Problem solved

Functional benefit

Brands

• あっぴぃ (appy): Minato Ward childcare playground and childcare support facilities including appy Azabu, appy Shinbashi, appy Nishi-Azabu, appy Akasaka, appy Takanawa, and appy Park Takanawa
• アソシエ・アカデミー (Associe Academy)
• とうきょうすくわくプログラム

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Kinderland International EducationcoreStrategic or Co-development Partner · 13 March 2026MOU signed for business partnership aimed at international early childhood education collaboration. Parent company Global Kids COMPANY announced the partnership on behalf of Associe International.
• KURIYAMA FARMminorStrategic or Co-development Partner · 1 October 2025Agricultural partnership providing farm visit and harvest experience opportunities for children at the nursery schools.
• 明光ネットワークジャパン (Meiko Network Japan)coreStrategic or Co-development Partner · 1 April 2023Partnership to open after-school care facility '明光キッズ池尻大橋Ai' combining Meiko's educational brand with Associe's childcare expertise.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Global Kids COMPANY: ASSOCIE INTERNATIONAL's parent company and a JASDAQ-listed operator of licensed nurseries, after-school clubs, and children's halls across Japan. Directly comparable as a multi-format Japanese nursery operator with similar service mix, though larger in scale and publicly listed.
• Benesse Holdings: Diversified Japanese education and child-related services conglomerate operating Kodomo Challenge and educational publishing. Overlaps with ASSOCIE in early childhood education programming though operates as a much broader portfolio company.

Direct peers

• JP-Holdings: TSE-listed (2749) Japanese nursery school operator with the largest network of licensed daycares in Japan. Directly competes with ASSOCIE in operating licensed nurseries and after-school clubs for working families, though at substantially larger scale.
• Poppins Holdings: Major Japanese nursery operator providing licensed daycare, after-school programs, and in-home childcare services, with strong Tokyo metro presence. Closely comparable business model targeting working families with infants through elementary-age children.
• Kids Cast Co. Japanese nursery school operator providing licensed daycare services and after-school care across multiple prefectures. Directly comparable in operating model and target customer base (working families with infants through preschool-age children).
• Stepon Co., Ltd. Japanese company operating licensed nurseries, after-school clubs, and children's centers in Tokyo and other metropolitan areas. Comparable multi-format service portfolio serving the same working-family demographic as ASSOCIE.

Emerging players

• Meiko Network Japan: Japanese cram school and educational services operator that partnered with ASSOCIE on the Meiko Kids Ikejiri Ohashi Ai after-school care facility. Comparable in adjacent after-school programming and a current commercial partner, though primary business is classroom-based academic instruction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/associe_wanko
• Facebookfacebook.com/associe.intl
• Instagraminstagram.com/team_associe_fresher

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSOCIE INTERNATIONAL