Art on the Ave
Art on the Ave NYC is a community-driven non-profit that transforms vacant retail and commercial units across more than ten New York City neighborhoods into street-facing art galleries and artist studios, serving local and under-represented artists through curated exhibitions and partnerships with property owners and business improvement districts.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Art on the Ave does
Art on the Ave NYC is a community-driven non-profit organization founded in summer 2020 by educators Jackie Graham and Barbara Anderson, headquartered in New York City. Its core function is transforming vacant retail and commercial units across more than ten NYC neighborhoods into street-facing art galleries and studios, with the stated purpose of elevating local and under-represented artists and revitalizing commercial corridors. The organization operates two programs: Neighborhood Exhibitions, which rotates curated shows through storefronts in locations including the Upper West Side, Upper East Side, Lower Manhattan, East Midtown, West Village, Lower East Side, West Harlem, Washington Heights, Inwood, Bed Stuy, and Park Slope; and Creative Spaces, an artist-in-residence initiative anchored at Fulton Center Studios in partnership with Westfield, with additional activations at 2 Lafayette, 120 Park Avenue, 98 East 4th Street, the Oculus, and Saint James Place.
The underlying operational model is a real-estate activation and curatorial platform rather than a technology product. Art on the Ave does not take a transaction fee on artwork sales; 100% of sales proceeds flow directly to artists, with artwork priced between approximately $150 and $4,500. Revenue is generated through donations and sponsorships routed via partner Art-Bridge, supplemented by strategic partnerships with property owners and business improvement districts (Westfield, Alliance for Downtown New York, Friends of the Upper East Side, Manhattan Sideways, Columbus Avenue BID) and curatorial partners (Krieger|Eley Art Advisory, SoHo Renaissance Factory). Go-to-market is community-led, relying on Instagram (@ARTONTHEAVENYC), a Substack newsletter, and in-person art walks and opening receptions. The organization does not disclose headcount, financial statements, funding rounds, or institutional investors.
Art on the Ave firmographics
Firmographics- Name
- Art on the Ave
- Legal name
- Art on the Ave NYC
- Website
- https://artontheavenyc.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Art on the Ave NYC is a community-driven non-profit that transforms vacant retail and commercial units across more than ten New York City neighborhoods into street-facing art galleries and artist studios, serving local and under-represented artists through curated exhibitions and partnerships with property owners and business improvement districts.
- Ownership category
- akta.pro rank
Art on the Ave industry classification
Industry- Product category
- Community Arts and Public Exhibitions
- NAICS
- Art Dealers (459920), Museums, Historical Sites, and Similar Institutions (7121), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industries
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Collectibles & Hobby Shows (MPAGAFAN), Art, Street Art & Creative Scene Tours (THAJAAAE)
Keywords
Where Art on the Ave is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Art on the Ave business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Art Sales: All artwork sales are made directly through artists. 100% of profits go directly to the artists. The organization facilitates connections but does not take a transaction fee.
- Donations and Sponsorships: The organization accepts donations and has sponsors for exhibitions. They partner with organizations like Art-Bridge for support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Direct artist sales with full proceeds to artists |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Art on the Ave product offering
Product offeringCore offering
Art on the Ave transforms vacant retail and commercial units in New York City into street-facing art galleries and studios, hosting rotating exhibitions that feature local and under-represented artists across multiple neighborhoods. Through its Neighborhood Exhibitions program and Creative Spaces (including Fulton Center Studios), it provides free-to-the-public exhibition venues and affordable working studio space, while all artwork sales are made directly between visitors and artists with 100% of proceeds going to the artists.
Product overview
Art on the Ave NYC is a community-driven non-profit organization that operates two primary programs: Neighborhood Exhibitions and Creative Spaces. Neighborhood Exhibitions transforms vacant retail and commercial units throughout NYC neighborhoods (including Bed Stuy, Lower East Side, West Harlem, Park Slope, Washington Heights, Upper East Side, Upper West Side, East Midtown, Lower Manhattan, West Village, and Inwood) into street-facing art galleries featuring local artists. Creative Spaces provides artist-in-residence studios in transit hubs such as Fulton Center, where artists produce new work on-site. The organization partners with property owners, curators, and community organizations to deliver accessible public art experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Creative Spaces: An Art on the Ave initiative transforming spaces like Fulton Center into cultural hubs where art and community meet, featuring artists-in-residence who produce new work and installations.
Products and services
- Neighborhood Exhibitions A rotating exhibitions program that transforms vacant retail and commercial units into free, street-facing galleries showcasing local and under-represented artists across New York City neighborhoods. All artwork sales go 100% to the exhibiting artists.
- Creative Spaces (Fulton Center Studios) An artist studio program providing affordable working studio space for local and under-represented artists in NYC, operated under the Creative Spaces umbrella and including the Fulton Center Studios location.
Companies that use Art on the Ave
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Art on the Ave technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Art on the Ave partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- WestfieldcoreWestfield provides space and frontage at Fulton Center for public art activation. Art on the Ave's Creative Spaces initiative transforms Fulton Center into a cultural hub where art and community meet.
- Alliance for Downtown New YorkcorePresenting partner for the 'Resiliency' Lower Manhattan exhibition. The Alliance is Lower Manhattan's nonprofit business improvement district serving businesses, residents, and visitors.
- Friends of the Upper East SidecoreCollaboration partner for the 'Beyond the Bricks' Upper East Side exhibition, highlighting the community of independent businesses and vibrant creative culture.
- Manhattan SidewayscoreCollaboration partner for the Upper East Side 'Beyond the Bricks' exhibition, working to highlight the neighborhood's community and architectural legacy.
- Krieger | Eley Art AdvisorycoreCuratorial team for Art on the Ave's public art initiative. Norma Krieger and Susan Davis-Eley specialize in community regeneration by showcasing under-represented and emerging artists in vacant storefronts.
- SoHo Renaissance FactoryminorActivating Fulton Center Studios spaces and transforming them over time with public art installations.
- Art-BridgecoreOrganization that supports Art on the Ave through donations, providing funding for exhibitions and programming.
- Columbus Avenue BIDcoreBusiness Improvement District partnership for Upper West Side exhibitions, facilitating art installations along Columbus Avenue.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Art on the Ave competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Art on the Ave social profiles
Digital presenceArt on the Ave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art on the Ave leadership team
Management profileNumber of profiles
Profiles2 records
Art on the Ave funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art on the Ave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art on the Ave
What does Art on the Ave do?
Art on the Ave transforms vacant retail and commercial units in New York City into street-facing art galleries and studios, hosting rotating exhibitions that feature local and under-represented artists across multiple neighborhoods. Through its Neighborhood Exhibitions program and Creative Spaces (including Fulton Center Studios), it provides free-to-the-public exhibition venues and affordable working studio space, while all artwork sales are made directly between visitors and artists with 100% of proceeds going to the artists.
Is Art on the Ave a public or private company?
Art on the Ave is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Art on the Ave founded?
Art on the Ave was founded in 2020.
Where is Art on the Ave based?
Art on the Ave is headquartered in New York, United States, in the North America region.
How does Art on the Ave make money?
Two revenue lines are on record. Direct Art Sales are the primary driver. The others are donations and Sponsorships.
Does Art on the Ave have an API?
No public API is recorded for Art on the Ave.
What industry is Art on the Ave in?
Art on the Ave's product category is Community Arts and Public Exhibitions. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 459920 and its SIC code is 7990.