aos augenoptiker service

What aos augenoptiker service does

AOS Augenoptiker Service GmbH is a privately held German service organization (GmbH) headquartered at Generationenweg 4, Dortmund, registered with Amtsgericht Dortmund under HR B 8723. It functions as the official service arm of the Innung der Augenoptiker NRW (the guild of opticians in North Rhine-Westphalia), delivering a defined portfolio of regulated and member-support services to its guild-affiliated optician members. Managing Director Stefan Herburg (Diplom-Volkswirt) leads the company. Operating scope is regional, with no parent organization, no disclosed investors, and no public funding history.

The company's service portfolio includes four core lines: (1) Präqualifizierung consulting, which supports opticians in meeting statutory health insurance prequalification requirements for billing with German Krankenkassen, staffed by named contacts Birgit Bauer and Alexander Kirchhoff; (2) Sehteststelle, officially recognized vision testing stations delivering mandatory driver's license eye examinations across categories AM, A1, A2, A, B, BE, L, and T; (3) organization of the annual Verbandstag Blick congress in Dortmund, providing free networking and an industry exhibition for Innungsmitglieder; and (4) the multi-channel Imagekampagne NRW covering internet, social media, print, and UKW radio that promotes over 1,500 Innungs-Augenoptiker through innungsoptiker-nrw.de. Two wholly-owned digital sub-brands extend the offering: AOS Shop (augenoptiker.shop), an e-commerce platform for business supplies, training materials, and marketing resources, and AOS Akademie (aos-akademie.de), a continuing-education platform for opticians, owners, employees, and apprentices.

Revenue is generated through a mix of recurring membership/service fees, transaction-based e-commerce margin (AOS Shop), professional services revenue (AOS Akademie training, Präqualifizierung consulting), and regulated service fees (Sehteststelle). Pricing is not publicly disclosed and is routed through named departmental contacts. The technology stack is conventional: a PHP-based website with SSL encryption and Matomo open-source web analytics for anonymized traffic measurement; there is no API, SDK, or disclosed AI capability. The image campaign's primary digital destination is www.innungsoptiker-nrw.de. No financial figures, headcount, founding year, or M&A history are publicly disclosed.

Name

aos augenoptiker service

Legal name

AOS Augenoptiker Service GmbH

Website

https://augenoptiker-service.de

Company type

Private

Operating status

Operating

Short description

AOS Augenoptiker Service GmbH is the official service organization of the Innung der Augenoptiker NRW, delivering prequalification consulting for health insurance billing, officially recognized driver's license vision testing, professional training (AOS Akademie), business products (AOS Shop), and the regional Imagekampagne to over 1,500 guild-affiliated optician businesses in North Rhine-Westphalia, Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Services: Provides services to member optician businesses (Innungs-Augenoptiker) including prequalification consulting, vision testing services for driver's licenses, and event organization. Revenue appears to come from membership fees and service charges.
2. AOS Shop: Online product store offering products for business operations, training materials, and marketing materials for optician businesses.
3. AOS Akademie: Training and continuing education services for opticians, optical professionals, business owners, employees, and apprentices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AOS Augenoptiker Service GmbH operates as the official service organization for guild-affiliated opticians (Innungs-Augenoptiker) in North Rhine-Westphalia, Germany. It delivers prequalification consulting required for statutory health insurance billing, officially recognized vision testing for driver's license applicants, continuing professional education through the AOS Akademie, and business supplies through the AOS Shop. It also organizes the annual Verbandstag NRW networking event and the multi-channel Imagekampagne NRW marketing campaign covering more than 1,500 member opticians.

Product overview

AOS Augenoptiker Service GmbH is a service organization offering a platform of products and services for the optical industry in Germany. The portfolio consists of two main branded offerings: AOS Shop (an e-commerce platform for business supplies, training materials, and marketing products) and AOS Akademie (a professional training and continuing education platform). Supporting services include pre-qualification consulting for health insurance billing, official vision testing for driver's licenses, and organizational services for industry events and image campaigns in North Rhine-Westphalia.

Differentiator

Problem solved

Functional benefit

Products and services

• AOS Shop Online store offering products for daily business operations, training materials, and marketing resources for optician businesses.
• AOS Akademie
• Präqualifizierung (Prequalification Consulting)
• Sehteststelle (Vision Testing Center)
• Verbandstag NRW (Annual Association Event)
• Imagekampagne NRW

Quantifiable outcome

• Over 1,500 member opticians served through the image campaign

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Innung der Augenoptiker NRW (Opticians Guild NRW)coreStrategic or Co-development PartnerAOS Augenoptiker Service GmbH operates as the service organization for the guild of opticians in North Rhine-Westphalia. It organizes the annual Verbandstag Blick event and the Imagekampagne for over 1,500 member Innungs-Augenoptiker businesses.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zentralverband der Augenoptiker und Optometristen (ZVA): National-level umbrella trade association for German opticians and optometrists. Closely comparable as the federal counterpart to AOS's regional NRW guild service organization, serving the same vertical with broader scope.
• Fielmann AG: Germany's largest optical retailer and the dominant incumbent in the independent-optician market that AOS's guild members compete against. Vertically related because its scale and in-house training academy shape demand for AOS's services among independents.
• Apollo-Optik Holding GmbH & Co. KG: One of the largest optical retail chains in Germany. Vertically related as a major alternative to guild-affiliated opticians, influencing the size and health of AOS's addressable member base.

Regional players

• Augenoptiker-Innung Bayern: Regional guild of opticians in Bavaria. Structurally analogous to AOS's Innung der Augenoptiker NRW — comparable as a peer regional Innung that could support or already supports a similar service GmbH model.
• Augenoptiker-Innung Baden-Württemberg: Regional optician guild in Baden-Württemberg. Another analogous regional Innung that performs the same guild-level service and representation function as the NRW Innung AOS supports.
• Augenoptiker-Innung Berlin/Brandenburg: Regional optician guild covering Berlin and Brandenburg. Structurally analogous to the NRW Innung AOS serves — represents a parallel regional market where the same guild-service model could be deployed.

Others

• Handwerkskammer Dortmund: Local Chamber of Crafts for the Dortmund region. Comparable as the broader Handwerk regulatory/coaching layer above the Innungen, with overlapping member-services, training, and prequalification-adjacent functions relevant to AOS's guild members.
• Zentralverband des Deutschen Handwerks (ZDH): National umbrella organization of the German crafts sector, sitting above all Innungen including the optician guild. Comparable as the highest-level service/representation body in the same Handwerk ecosystem AOS operates within.
• SHK-Innung Dortmund: Local guild for sanitary, heating, and air-conditioning trades in Dortmund. Comparable as a parallel Handwerk Innung running a similar member-services, training, and prequalification support model in a different craft vertical.
• Elektro-Innung Dortmund: Local electrical-trade guild in Dortmund. Comparable as another Innung operating the same regional guild/membership-service model for a different craft, illustrating the broader template AOS is built on.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aos-augenoptiker-service-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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