Chaupal
Chaupal is an India-based subscription OTT streaming platform founded in 2021 that exclusively distributes Punjabi, Haryanvi, and Bhojpuri movies, web series, and originals to viewers in India and the global diaspora across mobile, Smart TV, and web.
- Company typePrivate
- Founded2021
- HeadquartersChandigarh, India
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Chaupal does
Chaupal is a subscription-based over-the-top (OTT) streaming platform headquartered in Chandigarh, India, founded in 2021 and focused exclusively on Punjabi, Haryanvi, and Bhojpuri regional entertainment. The platform distributes movies, web series, short films, and original productions across these three Indian regional languages, serving primary audiences in India and Punjabi/Haryanvi/Bhojpuri diaspora communities in Canada, the UK, the USA, and Australia. Its content catalog is positioned as the richest Punjabi library online alongside dedicated Haryanvi and Bhojpuri catalogues, with exclusive titles such as Kali Jotta, Daakkhana, Shooter, Lekh, and Zila Sangrur anchoring its differentiation.
The platform is built as a multi-device streaming product with native apps on Android and iOS, Smart TVs from Samsung, LG, Mi, OnePlus, Hisense, Vizio, Roku, and Vidaa-powered devices, as well as Apple TV, Amazon Fire TV, Chromecast, and AirPlay casting. Core technical features include multi-device watch-history synchronization, offline downloads with selectable quality, HD streaming with Dolby Atmos audio, multi-profile support with per-user recommendations, and QR/activation-code TV login for frictionless onboarding. All subscribers receive ad-free viewing with no mid-roll, pre-roll, or commercial interruptions.
Chaupal operates a recurring subscription revenue model with monthly and annual plans and a premium Gold tier that unlocks HD streaming, Dolby Atmos, offline downloads, and multi-profile access. Distribution is product-led and direct-to-consumer via app stores and the chaupal.com website, targeting individual viewers and families rather than enterprise customers. The company employs 251-500 people, has no disclosed institutional funding rounds or parent company in the available data, and competes in the niche Indian regional OTT segment against general-purpose streaming services that treat regional content as a secondary category.
Chaupal firmographics
Firmographics- Name
- Chaupal
- Legal name
- Chaupal
- Website
- https://chaupal.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Chaupal is an India-based subscription OTT streaming platform founded in 2021 that exclusively distributes Punjabi, Haryanvi, and Bhojpuri movies, web series, and originals to viewers in India and the global diaspora across mobile, Smart TV, and web.
- Ownership category
- akta.pro rank
Chaupal industry classification
Industry- Product category
- Regional OTT Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (512120)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where Chaupal is headquartered
LocationHeadquarters
- HQ city
- Chandigarh
- HQ country
- India
- HQ region
- Asia
Markets served
Chaupal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Chaupal generates revenue through subscription plans. The platform offers monthly and annual subscription tiers. A Gold tier provides premium features including HD streaming with Dolby Atmos, offline downloads, and multi-profile access. All subscribers receive ad-free viewing with no mid-stream interruptions, pre-roll ads, or commercial breaks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with ad-free streaming |
| Subscription | Annual | Annual subscription at discounted rate |
| Subscription | Monthly | Gold tier with premium features (HD streaming, Dolby Atmos, offline downloads, multi-profile) |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels4 records
Chaupal product offering
Product offeringCore offering
Chaupal is a subscription-based OTT streaming platform that distributes Punjabi, Haryanvi, and Bhojpuri movies, web series, short films, and exclusive originals to viewers across India and globally. The service operates on ad-free monthly and annual subscription tiers, with a Gold premium tier adding HD streaming with Dolby Atmos, offline downloads, and multi-profile access. Content is delivered via native apps across mobile, Smart TV, streaming devices, and web browsers with multi-device synchronization.
Product overview
Chaupal is a single unified OTT streaming platform built exclusively for regional Indian entertainment. The platform provides a comprehensive content library across three language categories—Punjabi, Haryanvi, and Bhojpuri—featuring thousands of hours of movies, web series, short films, and exclusive originals. Key platform features include ad-free streaming, HD quality with Dolby Atmos audio, offline download capability, multi-profile and multi-device access, and worldwide availability. Chaupal operates on a subscription-based model with Gold tier options for premium features.
Differentiator
Problem solved
Functional benefit
Products and services
- Chaupal Streaming Platform Subscription-based OTT streaming service delivering ad-free Punjabi, Haryanvi, and Bhojpuri movies, web series, short films, and exclusive originals to individual consumers and families across India and globally. Includes HD streaming with Dolby Atmos, offline downloads on Android/iOS, multi-profile support, multi-device synchronization, QR/activation code TV login, and casting via Chromecast and AirPlay.
Companies that use Chaupal
Customer profileSegments5 records
Ideal customer profiles4 records
Chaupal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Chaupal partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Chaupal competitors and assessment
Company assessmentBroad incumbents
- ZEE5: ZEE5 is one of India's largest broad-market OTT platforms with deep Hindi and multi-language content catalogs including Punjabi and Bhojpuri titles. Comparable to Chaupal because it competes for the same regional Indian audience and offers SVOD/AVOD hybrid monetization, but at much broader scale.
- SonyLIV: SonyLIV is a major Indian OTT offering Hindi and regional language content including sports and originals. It competes with Chaupal for the same D2C streaming wallet share of Indian households and the regional content viewer.
- JioCinema: JioCinema (Reliance) is a major Indian OTT that bundles regional content with sports and entertainment at aggressive price points. Comparable to Chaupal as a subscription-based D2C video service targeting Indian audiences with multi-language catalogs.
- Disney+ Hotstar: Disney+ Hotstar is one of India's largest OTTs offering Hindi, English, and regional language content alongside global Disney and HBO titles. Comparable to Chaupal as a multi-device subscription video service competing for the same regional Indian household budgets.
- Amazon Prime Video India: Amazon Prime Video is a global OTT with significant Indian investment in Hindi and regional-language originals and licensing. It is comparable to Chaupal as a subscription-based D2C streaming competitor for the same regional Indian household and diaspora wallet share.
Direct peers
- Aha (Arha Media): Aha is an Indian regional-language OTT platform dedicated to Telugu and Tamil content with originals and exclusive films. Most directly comparable to Chaupal as a regional OTT built around a specific language ecosystem with SVOD/AVOD model and originals-led content strategy.
- Hoichoi: Hoichoi is a regional OTT dedicated to Bengali content with originals, movies, and web series, with global availability serving the Bengali diaspora. Comparable to Chaupal as a niche regional-language streaming service targeting a specific cultural audience and diaspora.
Regional players
- Sun NXT: Sun NXT is a regional OTT focused on South Indian (Tamil, Telugu, Kannada, Malayalam) content from Sun TV Network. Comparable to Chaupal as a multi-language regional streaming service targeting specific Indian linguistic audiences with subscription access.
Emerging players
- Stage (OTA Studio): Stage is an Indian audio and short-video platform with significant Haryanvi content focus. Comparable to Chaupal as an emerging regional-language digital entertainment platform targeting Haryanvi audiences, though in audio/video short-form rather than long-form SVOD.
- Klikk: Klikk is a smaller Indian OTT focused on regional and independent films. Comparable to Chaupal as an emerging subscription streaming platform with a regional/indie catalog positioning, though without Chaupal's exclusive language focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Chaupal social profiles
Digital presenceChaupal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chaupal leadership team
Management profileNumber of profiles
Chaupal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chaupal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chaupal
What does Chaupal do?
Chaupal is a subscription-based OTT streaming platform that distributes Punjabi, Haryanvi, and Bhojpuri movies, web series, short films, and exclusive originals to viewers across India and globally. The service operates on ad-free monthly and annual subscription tiers, with a Gold premium tier adding HD streaming with Dolby Atmos, offline downloads, and multi-profile access. Content is delivered via native apps across mobile, Smart TV, streaming devices, and web browsers with multi-device synchronization.
Is Chaupal a public or private company?
Chaupal is a private company. It is classified as unknown and is currently operating.
When was Chaupal founded?
Chaupal was founded in 2021. It employs 251 to 500 people.
Where is Chaupal based?
Chaupal is headquartered in Chandigarh, India, in the Asia region.
How does Chaupal make money?
One revenue line is on record: subscription Revenue.
Who are Chaupal's main competitors?
Broad incumbents on record are ZEE5, SonyLIV, JioCinema, Disney+ Hotstar and Amazon Prime Video India. Direct peers are Aha (Arha Media) and Hoichoi. Sun NXT is listed as a regional player. Emerging players are Stage (OTA Studio) and Klikk.
Does Chaupal have an API?
No public API is recorded for Chaupal.
What industry is Chaupal in?
Chaupal's product category is Regional OTT Streaming. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 516210 and its SIC code is 7822.