Reen Financial Services
Reen Financial Services is a privately held insurance and financial services broker in Tralee, County Kerry, Ireland, serving individuals, families, and businesses across the southwest with insurance broking, pensions, investments, and retirement and succession planning sourced from 30+ providers.
- Company typePrivate
- Founded1979
- HeadquartersTralee, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Reen Financial Services does
Reen Financial Services Ltd. is a privately held insurance and financial services broker headquartered at 11 Denny St., Tralee, County Kerry, Ireland, serving individuals, families, and businesses across Kerry and the southwest of Ireland. The firm operates through two Central Bank of Ireland-regulated entities created in a 2024 reorganisation: Reen Financial Services Ltd. (financial services) and Reen Insurances Ltd. (general non-life insurance), both under the proprietorship of Managing Director John Reen, who acquired the original business, Murphy and Sheehy Insurances Ltd., in 2019.
The company delivers a one-stop shop spanning three product pillars. Financial Services covers Personal Protection, Business Protection, Savings and Investments, Retirement Planning, Succession Planning, and Tax and Estate Planning. Commercial Insurance includes Property and Business Interruption, Commercial Motor and Fleet, Employers and Public Liability, Professional Indemnity, Cyber Liability, and Management Liability. Personal Insurance covers Private Motor, Household, and Life Assurance. As an independent broker, Reen sources quotations from over 30 insurance company appointments (RSA, Aviva, Zurich, Travelers, AIG, Hiscox, Allianz, AXA, Liberty, and Lloyd's of London) and from financial institutions including Irish Life, New Ireland, Royal London, Friends First, BCP, and Cantor, and earns revenue through insurer commissions and financial advisory fees on quote-based, individually priced engagements.
The business is relationship-led rather than technology-led. Distribution is direct-to-consumer via the Tralee office, phone (066 7123099), email ([email protected]), and a content-oriented website (reenfs.ie), with a LinkedIn presence for visibility. Marketing channels are minimal and there is no proprietary technology stack, mobile app, or API. The firm is a member of Brokers Ireland and the Trusted Advisor Group, reflecting industry affiliation rather than institutional investment. With 1-10 employees and no disclosed revenue or external funding, Reen Financial Services operates as a mature, micro-scale regional advisory rather than a scaling brokerage.
Reen Financial Services firmographics
Firmographics- Name
- Reen Financial Services
- Legal name
- Reen Financial Services Ltd.
- Website
- https://reenfs.ie
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reen Financial Services is a privately held insurance and financial services broker in Tralee, County Kerry, Ireland, serving individuals, families, and businesses across the southwest with insurance broking, pensions, investments, and retirement and succession planning sourced from 30+ providers.
- Ownership category
- akta.pro rank
Where Reen Financial Services is headquartered
LocationHeadquarters
- HQ city
- Tralee
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Reen Financial Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokering: The company acts as an insurance broker, obtaining quotations from multiple insurance providers on behalf of clients. Revenue appears to be generated through commissions from insurance product sales across personal, commercial, and life insurance lines.
- Financial Advisory Services: Provides financial advice and planning services including pensions, investments, retirement planning, tax and estate planning, and succession planning. Revenue generated through advisory fees and product commissions from financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing tailored to individual client needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Reen Financial Services product offering
Product offeringCore offering
Reen Financial Services is an independent insurance and financial services broker based in Tralee, County Kerry, Ireland. The company sources quotations from over 30 insurance companies and multiple financial institutions to provide personal insurance, commercial insurance, and financial advisory services to individuals, families, and businesses across Southwest Ireland. Core offerings include life and personal protection insurance, commercial lines such as property, motor/fleet, liability and cyber cover, plus pensions, savings, succession, and tax/estate planning.
Product overview
Reen Financial Services is a financial broker offering a unified portfolio of insurance and financial services across Kerry and beyond. The company provides three main service categories: Financial Services (Personal Protection, Business Protection, Savings & Investments, Retirement Planning, Succession Planning, and Tax and Estate Planning), Commercial Insurance (Property/Business Interruption, Commercial Motor/Fleet, Employers/Public Liability, Professional Indemnity, Cyber Liability, and Management Liability), and Personal Insurance (Private Motor, Household, and Life Assurance). As an independent broker, they source products from over 30 insurance providers including RSA, Aviva, Zurich, Travelers, AIG, Hiscox, Allianz, AXA, and Liberty, as well as financial institutions like Friends First, Irish Life, New Ireland, Royal London, and BCP.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Protection
Companies that use Reen Financial Services
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Reen Financial Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reen Financial Services partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- RSAcoreInsurance provider partner. RSA is one of the insurance companies from which Reen Financial Services obtains quotations for clients.
- AvivacoreInsurance provider partner. Aviva is one of the insurance companies from which Reen Financial Services obtains quotations for clients.
- ZurichcoreInsurance provider partner. Zurich is one of the insurance companies from which Reen Financial Services obtains quotations for clients.
- TravelerscoreInsurance provider partner. Travelers is one of the insurance companies from which Reen Financial Services obtains quotations for clients.
- AIGcoreInsurance provider partner. AIG is one of the insurance companies from which Reen Financial Services obtains quotations for clients.
- HiscoxcoreInsurance provider partner. Hiscox is one of the insurance companies from which Reen Financial Services obtains quotations for clients.
- AllianzcoreInsurance provider partner. Allianz is one of the insurance companies from which Reen Financial Services obtains quotations for clients.
- Lloyd's of LondoncoreInsurance market partner. Reen Financial Services holds agencies at Lloyd's of London for specialty insurance coverage.
- AXAcoreInsurance provider partner. AXA is one of the insurance companies from which Reen Financial Services obtains quotations for clients.
- LibertycoreInsurance provider partner. Liberty is one of the insurance companies from which Reen Financial Services obtains quotations for clients.
- Friends FirstcoreFinancial services partner. Friends First is one of the financial institutions with which Reen Financial Services holds agency appointments for financial products.
- Irish LifecoreFinancial services partner. Irish Life is one of the financial institutions with which Reen Financial Services holds agency appointments for financial products.
- New IrelandcoreFinancial services partner. New Ireland is one of the financial institutions with which Reen Financial Services holds agency appointments for financial products.
- GreenMancoreFinancial services partner. GreenMan is one of the financial institutions with which Reen Financial Services holds agency appointments for financial products.
- Royal LondoncoreFinancial services partner. Royal London is one of the financial institutions with which Reen Financial Services holds agency appointments for financial products.
- BCPcoreFinancial services partner. BCP is one of the financial institutions with which Reen Financial Services holds agency appointments for financial products.
- CANTORcoreFinancial services partner. CANTOR is one of the financial institutions with which Reen Financial Services holds agency appointments for financial products.
- Brokers IrelandcoreIndustry association membership. Reen Financial Services is a member of Brokers Ireland, providing access to industry resources, training, and professional standards.
- Trusted Advisor GroupcoreNetwork membership. Reen Financial Services is a member of Trusted Advisor Group, providing access to a network of independent financial advisors and shared resources.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Reen Financial Services competitors and assessment
Company assessmentDirect peers
- Arachas: One of Ireland's largest independent insurance broker groups offering personal, commercial, and specialty lines plus financial services nationwide. Closely comparable to Reen as a multi-line Irish insurance broker, though materially larger and PE-backed through Bank of Ireland's Growth Equity Fund.
Broad incumbents
- Marsh Ireland: Irish subsidiary of global insurance broker Marsh McLennan providing commercial risk advisory, insurance brokerage, and risk management to corporates. Comparable broker function and risk advisory service, though operating at much larger scale and primarily focused on enterprise clients.
- Aon Ireland: Irish operations of global broker Aon offering commercial risk, insurance brokerage, and advisory across life, health, and wealth. Overlapping broker function with broader global portfolio and substantially larger resources.
- Willis Towers Watson (WTW) Ireland: Global insurance and risk advisory broker with Irish presence serving large commercial and specialty clients. Comparable broker function though weighted toward enterprise risk consulting rather than personal-line retail brokerage.
- FBD Insurance: Irish-domiciled general insurer and broker focused on personal, commercial, and farm insurance in Ireland. Competes with Reen in personal and commercial lines but operates as a direct insurer with its own tied agent network rather than a multi-carrier independent broker.
- Aviva Ireland: Major Irish life and general insurer and one of Reen's carrier partners. Competes with Reen's advisory business through direct sales and tied advisor channels and is increasingly driving direct-to-consumer products that pressure traditional brokers.
- Irish Life: One of Ireland's largest life and investment companies and a long-standing Reen financial services partner. Competes with Reen in pensions, investments, and life cover via direct offerings and tied advisor networks while supplying products through Reen's broker channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reen Financial Services social profiles
Digital presenceReen Financial Services compliance and trust
Trust signalCompliance1 record
Reen Financial Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reen Financial Services leadership team
Management profileNumber of profiles
Profiles1 record
Reen Financial Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reen Financial Services M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reen Financial Services
What does Reen Financial Services do?
Reen Financial Services is an independent insurance and financial services broker based in Tralee, County Kerry, Ireland. The company sources quotations from over 30 insurance companies and multiple financial institutions to provide personal insurance, commercial insurance, and financial advisory services to individuals, families, and businesses across Southwest Ireland. Core offerings include life and personal protection insurance, commercial lines such as property, motor/fleet, liability and cyber cover, plus pensions, savings, succession, and tax/estate planning.
Is Reen Financial Services a public or private company?
Reen Financial Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reen Financial Services founded?
Reen Financial Services was founded in 1979. It employs 1 to 10 people.
Where is Reen Financial Services based?
Reen Financial Services is headquartered in Tralee, Ireland, in the Europe region.
How does Reen Financial Services make money?
Two revenue lines are on record. Insurance Brokering is the primary driver. The others are financial Advisory Services.
Who are Reen Financial Services's main competitors?
Arachas is listed as a direct peer. Broad incumbents are Marsh Ireland, Aon Ireland, Willis Towers Watson (WTW) Ireland, FBD Insurance, Aviva Ireland and Irish Life.
Does Reen Financial Services have an API?
No public API is recorded for Reen Financial Services.