Bordiga

What Bordiga does

Bordiga (legal name: Distilleria Bordiga, also trading as Antica Distilleria Bordiga) is a 137-year-old artisanal distillery founded in 1888 by Cavalier Pietro Bordiga in Cuneo, Piedmont, Italy. The company produces a broad portfolio of premium Alpine spirits and liqueurs, including Vermouth di Torino IGP (Rosso, Bianco, Extra Dry, Excelsior Superiore, and an organic variant), artisan gins (Occitan Gin, Occitan Gin Biologico, Gin Dry, Gin Smoke, Gin Rosa), Alpine amari (St. Hubertus, Bordiga, di Cuneo, Monasticus, Chiot Montamaro), genepi liqueurs (Elva, Bianco, Fiori, Secco), absinthe, pastis, bitter aperitifs, Barolo Chinato, Bombardino, and Fragrantia tinctures. Production is anchored on traditional methods: a copper alembic still (alambicco) heated by wood fire (fuoco a legna), 40–50 day minimum production cycles followed by 15–20 days of cellar resting at 10–15°C, natural refrigeration filtration via paper filters, and hand-harvested Alpine botanicals from the Occitan Valleys processed without centrifuges, ultrasound, solvents, or synthetic aromas. The Vermouth portfolio uses 56 botanicals, including Nebbiolo wine from the Langhe for the Rosso and Excelsior Superiore variants. Products are certified Vermouth di Torino IGP, with select SKUs holding organic certification, and the distillery is a member of the Consorzio di Tutela del Vermouth di Torino IGP.

The company's go-to-market is primarily direct-to-consumer, operated through its own e-commerce storefront (bordiga1888.it) and an on-site retail store at the Via Valle Maira headquarters in Cuneo. Bottles are priced from approximately €14 to €98, with free domestic shipping on orders over €100 and international shipping handled via direct email contact. Bordiga distributes into bars, restaurants, and specialty retailers, and has supplied the historic Caffè Mulassano of Turin with its exclusive Vermouth recipe since 1888 — a flagship enterprise anchor with co-branded SKUs (Mulassano Barolo Chinato, Mulassano Aperitivo, Mulassano Bitter). The customer base spans spirits enthusiasts, cocktail professionals, gift buyers, and hospitality venues. Marketing is built around heritage storytelling, IGP and organic certification, international award credentials (Gold medals at the Bartender Spirits Awards and London Spirits Competition in 2024, Wine Enthusiast Top 100 Spirits 2020 for Occitan Gin, Ampolla d'oro 2024 for Excelsior), and community events such as the annual Festa della Raccolta del Ginepro. The company is privately held with a registered share capital of €50,000 and a headcount of 1–10 employees.

Name

Bordiga

Legal name

Distilleria Bordiga

Website

https://bordiga1888.it

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

1–10 employees

Short description

Bordiga is a 137-year-old artisanal distillery in Cuneo, Italy, producing Vermouth di Torino IGP, Alpine gins, amari, genepi, absinthe, and bitters using traditional copper alembic wood-fire distillation and hand-harvested Alpine botanicals, sold direct-to-consumer via its own e-commerce and on-site store and through hospitality channels.

Ownership category

akta.pro rank

Product category

Artisanal Spirits & Liqueurs

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Artisan vermouth production
• Alpine spirit distillery
• Handcrafted italian liqueurs
• Botanical gin crafting
• Amaro digestif manufacturing

Headquarters

HQ city

Cuneo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct spirits and liqueur sales: Bordiga generates revenue through the direct sale of spirits, liqueurs, vermouths, amari, gin, bitters, absinthe, pastis, genepy, and related products through its own e-commerce platform and on-site retail store in Cuneo. Products are sold as individual bottles at various price points ranging from approximately €14 to €98. The company also serves the historic Caffè Mulassano of Turin with exclusive Vermouth recipes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Distilleria Bordiga is an artisanal Piedmontese distillery founded in 1888 that produces and sells Vermouth di Torino IGP, Alpine gin, amari, genepy liqueurs, absinthe, pastis, bitters, and aperitifs. Production is based on traditional artisanal methods using an ancient copper alembic heated by wood fire and botanicals hand-harvested in the Occitan Valleys. Products are sold directly to consumers through the company's own e-commerce shop and on-site distillery store in Cuneo, and through bars, restaurants, and specialty retailers.

Product overview

Distilleria Bordiga is an artisan distillery founded in 1888 in Cuneo, Italy, producing a portfolio of Alpine spirits and liqueurs. The product range includes Vermouth di Torino IGP products (Excelsior Superiore, Rosso, Bianco, Extra Dry in various sizes including organic variants), artisan gins (Occitan Gin, Occitan Gin Biologico, Gin Dry, Gin Smoke, Gin Rosa with gift boxes), Alpine amari and digestifs (St. Hubertus, Bordiga, di Cuneo, Monasticus, Chiot Montamaro, Genzianella, Saint Veran), liqueurs (Bombardino, Mulassano Barolo Chinato), Genepy products (Elva, Bianco, Fiori, Secco), Absinthe and Pastis, bitter aperitifs (Verde, Rosso, Mulassano, Aperitivo Bordiga), and Fragrantia tinctures for cocktail preparation. All products follow traditional artisan methods using hand-harvested alpine botanicals, copper alembics powered by wood fire, and recipes passed down through generations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Vermouth di Torino IGP certified by authorized control organism and consortium member
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Caffè MulassanoflagshipStrategic or Co-development Partner · 1 January 1888Caffè Mulassano of Turin, one of Italy's oldest cafés, has its Vermouth produced using Bordiga's exclusive original recipe since the company's founding in 1888. This historic partnership was established when Cavalier Pietro Bordiga created his Vermouth recipe, and the Mulassano café became a significant early customer whose endorsement contributed to Bordiga's reputation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Luxardo: Historic Italian distillery producing a portfolio of bitters, liqueurs, and spirits (including artisanal amaro and aperitivo lines) with century-old heritage — directly comparable multi-category artisanal Italian spirits producer to Bordiga.
• Amaro Montenegro: Iconic Italian amaro producer with century-old recipe, Alpine botanical sourcing, and aperitivo/digestivo positioning — directly comparable to Bordiga's amaro portfolio targeting the same on-premise and consumer occasions.
• Strega Alberti (Liquore Strega): Long-standing Italian liqueur producer (founded 1860) with traditional botanical recipes, multi-category portfolio, and DTC + on-trade distribution — closely matches Bordiga's heritage Italian liqueur business model.
• Carpano Antica Formula: Italian artisanal Vermouth di Torino producer with deep heritage positioning, overlapping category (Vermouth di Torino IGP), premium bottle pricing, and traditional recipe-driven branding — directly comparable to Bordiga's flagship vermouth line.
• Mancino Vermouth: Craft Italian vermouth producer specializing in artisanal Vermouth di Torino IGP variants with botanical-driven recipes and on-trade/cocktail bar focus — closely mirrors Bordiga's artisanal, multi-variant vermouth strategy.
• Del Professore (Quagliotti): Italian artisanal producer of vermouth, amaro, and gin with heritage recipe storytelling and cocktail-program positioning — comparable category mix and premium artisanal niche to Bordiga.
• Antica Torino (Antica Distilleria): Italian craft distillery producing artisanal vermouth, gin, and amari with traditional botanical recipes — overlapping premium artisanal positioning and category mix with Bordiga.

Broad incumbents

• Cinzano: Historic Italian vermouth and sparkling wine brand with global distribution and broad vermouth portfolio — same Vermouth di Torino IGP category as Bordiga but at much larger scale and broader geographic reach.
• Martini & Rossi (Bacardi): Global vermouth and aperitivo giant and the dominant Vermouth di Torino producer with international distribution — comparable category leader defining the same IGP space Bordiga operates in.
• Stock Spirits Group: Pan-European branded spirits group covering vermouth, bitters, and liqueurs across multiple markets — relevant competitor in the broader Italian-origin spirits category Bordiga operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bordigaliquori
• Instagraminstagram.com/bordiga1888
• Xx.com/Bordiga1888
• LinkedInlinkedin.com/company/bordiga-1888

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bordiga