B Natural
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
B Natural firmographics
Firmographics- Name
- B Natural
- Website
- https://bnatural.nyc
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
B Natural industry classification
Industry- Product category
- Artist Management and Music Booking Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Full-Service Artist ManagementMedia, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & AgenciesTalent Booking Agencies (Live Performance)Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & AgenciesTalent Agency & Representation ServicesHome & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management
Keywords
Where B Natural is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
B Natural business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
B Natural product offering
Product offeringCore offering
B Natural manages and books jazz and contemporary music artists, providing artist management, talent representation, and live performance booking services. The agency acts as an intermediary between the performing artists it represents and the venues, festivals, promoters, and event organizers that hire them.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Management and Booking Services Talent representation, artist management, and live performance booking services for jazz and contemporary music performers, serving venues, festivals, concert promoters, and event organizers.
Companies that use B Natural
Customer profileIdeal customer profiles1 record
B Natural technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
B Natural partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
B Natural competitors and assessment
Company assessmentDirect peers
- Independent Talent Group: A boutique talent agency representing a range of artists across music, literary, and live performance categories. Comparable to B Natural as a smaller, multi-disciplinary representation firm competing on personal service rather than scale.
- Wavelength Artist Management: A boutique artist management and booking agency representing touring musicians. Closely comparable to B Natural in size, service model (management + booking), and target customer base of independent touring artists.
- TKO Artists Agency: Boutique music booking and management agency focused on touring artists. Comparable in scale and service mix to B Natural, representing similar mid-tier independent musicians.
- International Music Network: A booking agency specifically focused on jazz and world music artists. Directly comparable to B Natural's niche focus on jazz/contemporary music and its booking-led business model.
Broad incumbents
- Paradigm Talent Agency: A major full-service talent agency representing musicians, actors, and other entertainers. Overlaps with B Natural on music booking and management but operates at significantly larger scale across multiple genres and entertainment verticals.
- Creative Artists Agency (CAA): One of the largest global talent agencies, with a substantial music division representing touring artists. Comparable to B Natural in core service (artist representation and booking) but vastly larger in scale, roster, and capabilities.
- United Talent Agency (UTA): Major global talent and entertainment agency with a sizable music booking practice. Competitor to B Natural in artist representation, but operates across all major music genres and entertainment verticals.
- Wasserman Music: A division of Wasserman focused specifically on music talent booking and representation. Direct overlap with B Natural's core service offering, but operating nationally and internationally across all major genres.
Emerging players
- DL Media: A PR and digital marketing firm serving independent jazz and roots musicians. Adjacent rather than directly competitive with B Natural, but serves the same jazz artist customer base and overlaps in artist relationship management.
- Mack Avenue Records: A jazz-focused independent record label that also manages booking for its roster. Partial overlap with B Natural — both serve jazz artists — but Mack Avenue's primary business is recording rather than management/booking.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
B Natural social profiles
Digital presenceB Natural financial estimates
Financial estimateRevenue estimate
Valuation estimate
B Natural leadership team
Management profileNumber of profiles
B Natural funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B Natural M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B Natural
What does B Natural do?
B Natural manages and books jazz and contemporary music artists, providing artist management, talent representation, and live performance booking services. The agency acts as an intermediary between the performing artists it represents and the venues, festivals, promoters, and event organizers that hire them.
When was B Natural founded?
B Natural was founded in 2012. It employs 1 to 10 people.
Where is B Natural based?
B Natural is headquartered in New York, United States, in the North America region.
Who are B Natural's main competitors?
Direct peers on record are Independent Talent Group, Wavelength Artist Management, TKO Artists Agency and International Music Network. Broad incumbents are Paradigm Talent Agency, Creative Artists Agency (CAA), United Talent Agency (UTA) and Wasserman Music. Emerging players are DL Media and Mack Avenue Records.
Does B Natural have an API?
No public API is recorded for B Natural.
What industry is B Natural in?
B Natural's product category is Artist Management and Music Booking Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAIAGAB, Talent Booking Agencies (Live Performance). Its NAICS code is 7114 and its SIC code is 7900.