Bolzano Bozen

What Bolzano Bozen does

Bolzano Bozen is the official tourism board (Azienda di Soggiorno e Turismo) for the City of Bolzano in South Tyrol, Italy, operating as a public municipal entity founded in 1925 with 11-50 employees. The organization functions as the centralized destination marketing and visitor services hub for Bolzano, promoting the city as a gateway to the UNESCO-listed Dolomites, its bilingual Italian-Tyrolean cultural heritage, Ötzi archaeological museum, wine region (Santa Maddalena, Lagrein), and a portfolio of seasonal cultural events including the Bolzano Art and Flower Festival, Castelronda, Calici di Stelle, and the Christmas Market.

The product portfolio centers on three pillars: (1) information and booking services, delivered through a multilingual official website (Italian, German, English, Spanish), the GEM2GO Alto Adige and MappToGo mobile apps, and two physical tourist information offices; (2) guest cards, specifically the Bolzano Bozen Card providing free or discounted access to 20+ museums and attractions, and the Mobilcard integrating regional public transportation; and (3) guided tours and curated experiences, with bilingual licensed guides offering walking tours, gastronomic tours, wine tours, and excursion packages priced at €10-30 per person. Supporting offerings include the bm Magazine digital archive, audioguides with Italian Sign Language (LIS) support, holiday packages, weather and webcam services, and themed festival bundles.

The business model is anchored in municipal and provincial public funding, supplemented by transaction fees from guided tours and holiday packages, and advertising/partnership revenue from local hotels, restaurants, and tour operators. Distribution is multi-channel: digital self-serve booking globally, two physical infopoints, a partner hotel network, the regional transit system via Mobilcard, and co-marketing partnerships with regional tourism body IDM Südtirol/Alto Adige, the Free University of Bozen-Bolzano, Messner Mountain Museum (MMM), Museion, and the Museo Archeologico dell'Alto Adige. Customer segments are horizontal across leisure tourists, wine and food enthusiasts, outdoor sports travelers, and congress/convention attendees.

Name

Bolzano Bozen

Legal name

Azienda di Soggiorno e Turismo - Bolzano

Website

https://bolzano-bozen.it

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Bolzano Bozen is the official municipal tourism board (Azienda di Soggiorno e Turismo) for Bolzano, South Tyrol, Italy, operating destination marketing, visitor information, the Bolzano Bozen Card/Mobilcard, guided tours, and online booking services for leisure tourists, cultural visitors, and convention attendees to the Dolomites region.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• Destination management organization
• Visitor information services
• Guided city tours
• Tourist guest cards
• Accommodation booking

Headquarters

HQ city

Bolzano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal and Provincial Funding: Public funding from the municipality of Bolzano and the Province of Bolzano-South Tyrol as the official tourism board (Azienda di Soggiorno e Turismo).
2. Service Fees and Tour Revenues: Fees collected from guided tours, special events, and promotional activities offered to visitors.
3. Advertising and Partnership Revenue: Partnership arrangements with local businesses, restaurants, and tourism operators who advertise on the platform or participate in co-marketing initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Azienda di Soggiorno e Turismo Bolzano operates the official municipal tourism board for Bolzano in South Tyrol, Italy. Its core offering is destination marketing and visitor services centered on accommodation booking, the Bolzano Bozen Card and Mobilcard guest cards, a year-round program of multilingual guided tours, and curated holiday packages tied to local events and festivals. Supporting tools include mobile apps (GEM2GO Alto Adige, MappToGo), audio guides, the bm Magazine publication, weather and webcam information services.

Product overview

Bolzano Bozen (Azienda di Soggiorno e Turismo di Bolzano) operates the official tourist board for the city of Bolzano, South Tyrol, Italy. The organization's product portfolio centers on tourism promotion and visitor services, comprising a core accommodation booking platform, the Bolzano Bozen Card and Mobilcard for guest mobility and discounts, and a structured program of guided tours and audio guides. Supporting digital products include the GEM2GO and MappToGo mobile apps, the bm Magazine publication, and weather and webcam services. The offering extends to themed holiday packages tied to seasonal events including the Christmas Market, wine festivals, and cultural festivals. The portfolio functions as a unified destination marketing and visitor services ecosystem rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Bolzano Bozen Card A guest card offering free or discounted access to museums, public transportation, and partner attractions throughout Bolzano for visitors staying at affiliated accommodations.
• Mobilcard A mobility card providing unlimited use of public transportation in South Tyrol, including buses and trains, for cardholders staying in Bolzano accommodations.
• Guided Tours Program Year-round multilingual guided tours of Bolzano's historic center, museums, churches, gastronomy, wine routes, and surrounding areas, offered on scheduled dates with licensed tourist guides.
• Online Accommodation Booking Digital booking platform for hotels, B&Bs, apartments, farm stays, campsites, and hostels in Bolzano with real-time availability and secure payment processing.
• Holiday Packages Pre-packaged vacation offers combining accommodation, events, and activities such as wine tastings, shopping experiences, music festivals, Christmas market visits, and Dolomites excursions.

Quantifiable outcome

• Bolzano Bozen Card provides free/discounted access to 20+ museums and attractions
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• IDM Südtirol - Alto AdigecoreStrategic or Co-development PartnerRegional tourism development organization (IDM) promoting South Tyrol destinations internationally. Partnership for cross-promotion and destination marketing at regional level.
• Associazione Guide Turistiche di BolzanocoreStrategic or Co-development PartnerOfficial association of licensed tourist guides in Bolzano providing professional guided tour services. Joint program for city tours, cultural visits, and specialized excursions.
• Rete delle Guide Turistiche del SudtirolominorStrategic or Co-development PartnerNetwork of tourist guides covering all of South Tyrol for extended tour experiences beyond Bolzano.
• Consorzio dello Speck Alto AdigecoreGTM or Marketing PartnerConsortium promoting South Tyrol Speck (cured ham) - partnership for Speck Safari gastronomic tour combining city exploration with local product tasting.
• Unibz - Free University of Bozen-BolzanominorStrategic or Co-development PartnerTrilingual university (Italian, German, English) in Bolzano - partnership for cultural programs and multilingual visitor services.
• Cassa di Risparmio di Bolzano (Sparkasse)minorGTM or Marketing PartnerLocal savings bank supporting wine events and tourism initiatives through sponsorship and co-marketing activities.
• Messner Mountain Museum (MMM)coreStrategic or Co-development PartnerReinhold Messner's mountain museum network including MMM Firmian at Castel Firmiano - partnership for mountain culture tourism promotion.
• Museion - Museum of Modern and Contemporary ArtcoreStrategic or Co-development PartnerModern and contemporary art museum with international architecture - partnership for cultural tourism and art-focused visitor programs.
• Museo Archeologico dell'Alto AdigecoreStrategic or Co-development PartnerHome of Ötzi, the Iceman - the world's most famous mummy - partnership for archaeological tourism and cultural education programs.
• Tourist Guides Association of BolzanocoreStrategic or Co-development PartnerOfficial partner for professional guide services - licensed guides offering tours in multiple languages covering Bolzano and surrounding South Tyrol.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visitbolzanobozen
• LinkedInlinkedin.com/company/visitbolzanobozen

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolzano Bozen