Bolzano Bozen
Bolzano Bozen is the official municipal tourism board (Azienda di Soggiorno e Turismo) for Bolzano, South Tyrol, Italy, operating destination marketing, visitor information, the Bolzano Bozen Card/Mobilcard, guided tours, and online booking services for leisure tourists, cultural visitors, and convention attendees to the Dolomites region.
- Company typePrivate
- Founded1925
- HeadquartersBolzano, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bolzano Bozen does
Bolzano Bozen is the official tourism board (Azienda di Soggiorno e Turismo) for the City of Bolzano in South Tyrol, Italy, operating as a public municipal entity founded in 1925 with 11-50 employees. The organization functions as the centralized destination marketing and visitor services hub for Bolzano, promoting the city as a gateway to the UNESCO-listed Dolomites, its bilingual Italian-Tyrolean cultural heritage, Ötzi archaeological museum, wine region (Santa Maddalena, Lagrein), and a portfolio of seasonal cultural events including the Bolzano Art and Flower Festival, Castelronda, Calici di Stelle, and the Christmas Market.
The product portfolio centers on three pillars: (1) information and booking services, delivered through a multilingual official website (Italian, German, English, Spanish), the GEM2GO Alto Adige and MappToGo mobile apps, and two physical tourist information offices; (2) guest cards, specifically the Bolzano Bozen Card providing free or discounted access to 20+ museums and attractions, and the Mobilcard integrating regional public transportation; and (3) guided tours and curated experiences, with bilingual licensed guides offering walking tours, gastronomic tours, wine tours, and excursion packages priced at €10-30 per person. Supporting offerings include the bm Magazine digital archive, audioguides with Italian Sign Language (LIS) support, holiday packages, weather and webcam services, and themed festival bundles.
The business model is anchored in municipal and provincial public funding, supplemented by transaction fees from guided tours and holiday packages, and advertising/partnership revenue from local hotels, restaurants, and tour operators. Distribution is multi-channel: digital self-serve booking globally, two physical infopoints, a partner hotel network, the regional transit system via Mobilcard, and co-marketing partnerships with regional tourism body IDM Südtirol/Alto Adige, the Free University of Bozen-Bolzano, Messner Mountain Museum (MMM), Museion, and the Museo Archeologico dell'Alto Adige. Customer segments are horizontal across leisure tourists, wine and food enthusiasts, outdoor sports travelers, and congress/convention attendees.
Bolzano Bozen firmographics
Firmographics- Name
- Bolzano Bozen
- Legal name
- Azienda di Soggiorno e Turismo - Bolzano
- Website
- https://bolzano-bozen.it
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bolzano Bozen is the official municipal tourism board (Azienda di Soggiorno e Turismo) for Bolzano, South Tyrol, Italy, operating destination marketing, visitor information, the Bolzano Bozen Card/Mobilcard, guided tours, and online booking services for leisure tourists, cultural visitors, and convention attendees to the Dolomites region.
- Ownership category
- akta.pro rank
Bolzano Bozen industry classification
Industry- Product category
- Tourism Services
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
- akta.pro secondary industry
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
Keywords
Where Bolzano Bozen is headquartered
LocationHeadquarters
- HQ city
- Bolzano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Bolzano Bozen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Municipal and Provincial Funding: Public funding from the municipality of Bolzano and the Province of Bolzano-South Tyrol as the official tourism board (Azienda di Soggiorno e Turismo).
- Service Fees and Tour Revenues: Fees collected from guided tours, special events, and promotional activities offered to visitors.
- Advertising and Partnership Revenue: Partnership arrangements with local businesses, restaurants, and tourism operators who advertise on the platform or participate in co-marketing initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Basic City Center Tour - €10 adults |
| Subscription | One time | Gastronomic Walking Tour - €25 adults |
| Subscription | One time | Wine Tour - €30 adults |
| Subscription | One time | Underground Tour - €15 adults |
| Subscription | One time | Ice Cream and Architecture Tour - €14 adults |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Bolzano Bozen product offering
Product offeringCore offering
Azienda di Soggiorno e Turismo Bolzano operates the official municipal tourism board for Bolzano in South Tyrol, Italy. Its core offering is destination marketing and visitor services centered on accommodation booking, the Bolzano Bozen Card and Mobilcard guest cards, a year-round program of multilingual guided tours, and curated holiday packages tied to local events and festivals. Supporting tools include mobile apps (GEM2GO Alto Adige, MappToGo), audio guides, the bm Magazine publication, weather and webcam information services.
Product overview
Bolzano Bozen (Azienda di Soggiorno e Turismo di Bolzano) operates the official tourist board for the city of Bolzano, South Tyrol, Italy. The organization's product portfolio centers on tourism promotion and visitor services, comprising a core accommodation booking platform, the Bolzano Bozen Card and Mobilcard for guest mobility and discounts, and a structured program of guided tours and audio guides. Supporting digital products include the GEM2GO and MappToGo mobile apps, the bm Magazine publication, and weather and webcam services. The offering extends to themed holiday packages tied to seasonal events including the Christmas Market, wine festivals, and cultural festivals. The portfolio functions as a unified destination marketing and visitor services ecosystem rather than a traditional software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Bolzano Bozen Card A guest card offering free or discounted access to museums, public transportation, and partner attractions throughout Bolzano for visitors staying at affiliated accommodations.
- Mobilcard A mobility card providing unlimited use of public transportation in South Tyrol, including buses and trains, for cardholders staying in Bolzano accommodations.
- Guided Tours Program Year-round multilingual guided tours of Bolzano's historic center, museums, churches, gastronomy, wine routes, and surrounding areas, offered on scheduled dates with licensed tourist guides.
- Online Accommodation Booking Digital booking platform for hotels, B&Bs, apartments, farm stays, campsites, and hostels in Bolzano with real-time availability and secure payment processing.
- Holiday Packages Pre-packaged vacation offers combining accommodation, events, and activities such as wine tastings, shopping experiences, music festivals, Christmas market visits, and Dolomites excursions.
Quantifiable outcome
- Bolzano Bozen Card provides free/discounted access to 20+ museums and attractions
- +2 more outcomes
Companies that use Bolzano Bozen
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Bolzano Bozen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bolzano Bozen partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- IDM Südtirol - Alto AdigecoreRegional tourism development organization (IDM) promoting South Tyrol destinations internationally. Partnership for cross-promotion and destination marketing at regional level.
- Associazione Guide Turistiche di BolzanocoreOfficial association of licensed tourist guides in Bolzano providing professional guided tour services. Joint program for city tours, cultural visits, and specialized excursions.
- Rete delle Guide Turistiche del SudtirolominorNetwork of tourist guides covering all of South Tyrol for extended tour experiences beyond Bolzano.
- Consorzio dello Speck Alto AdigecoreConsortium promoting South Tyrol Speck (cured ham) - partnership for Speck Safari gastronomic tour combining city exploration with local product tasting.
- Unibz - Free University of Bozen-BolzanominorTrilingual university (Italian, German, English) in Bolzano - partnership for cultural programs and multilingual visitor services.
- Cassa di Risparmio di Bolzano (Sparkasse)minorLocal savings bank supporting wine events and tourism initiatives through sponsorship and co-marketing activities.
- Messner Mountain Museum (MMM)coreReinhold Messner's mountain museum network including MMM Firmian at Castel Firmiano - partnership for mountain culture tourism promotion.
- Museion - Museum of Modern and Contemporary ArtcoreModern and contemporary art museum with international architecture - partnership for cultural tourism and art-focused visitor programs.
- Museo Archeologico dell'Alto AdigecoreHome of Ötzi, the Iceman - the world's most famous mummy - partnership for archaeological tourism and cultural education programs.
- Tourist Guides Association of BolzanocoreOfficial partner for professional guide services - licensed guides offering tours in multiple languages covering Bolzano and surrounding South Tyrol.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bolzano Bozen competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bolzano Bozen social profiles
Digital presenceBolzano Bozen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bolzano Bozen leadership team
Management profileNumber of profiles
Profiles7 records
Bolzano Bozen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bolzano Bozen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bolzano Bozen
What does Bolzano Bozen do?
Azienda di Soggiorno e Turismo Bolzano operates the official municipal tourism board for Bolzano in South Tyrol, Italy. Its core offering is destination marketing and visitor services centered on accommodation booking, the Bolzano Bozen Card and Mobilcard guest cards, a year-round program of multilingual guided tours, and curated holiday packages tied to local events and festivals. Supporting tools include mobile apps (GEM2GO Alto Adige, MappToGo), audio guides, the bm Magazine publication, weather and webcam information services.
Is Bolzano Bozen a public or private company?
Bolzano Bozen is a private company. It is classified as state government owned and is currently operating.
When was Bolzano Bozen founded?
Bolzano Bozen was founded in 1925. It employs 11 to 50 people.
Where is Bolzano Bozen based?
Bolzano Bozen is headquartered in Bolzano, Italy, in the Europe region.
How does Bolzano Bozen make money?
Three revenue lines are on record. Municipal and Provincial Funding is the primary driver. The others are service Fees and Tour Revenues and advertising and Partnership Revenue.
Does Bolzano Bozen have an API?
No public API is recorded for Bolzano Bozen.
What industry is Bolzano Bozen in?
Bolzano Bozen's product category is Tourism Services. Its primary akta.pro industry code is THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices), with a secondary code of THALAFAF, Tours, Activities & Experiences Booking Marketplaces. Its NAICS code is 561591 and its SIC code is 7990.